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La Chanelphile

February 18, 2010

Scorsese Directs Chanel’s Men’s Fragrance Ad Starring Gaspard Ulliel

Martin Scorses Directs Chanel Men's Fragrance Ad Starting Gaspard Ulliel

A month ago I reported that Martin Scorsese was spotted at Moto in Brooklyn shooting a new Chanel ad campaign. Word has just surfaced that the ad he was filming was for Chanel’s new men’s fragrance. The ad features French actor Gaspard Ulliel.

Andrea D’Avack, president of Chanel Fragrance and Beauté, stated that “The ads have been shot in New York, the city which is so inherently part of Martin Scorsese’s cinematographic vocabulary.” (WWD)

Chanel has a long history of working with acclaimed film directors from Baz Luhrmann (with muse Nicole Kidman) and Jean-Pierre Jeunet (with mus Audrey Tautou ), both for Chanel No.5 at different times.

Chanel works with movie directors because they bring depth, emotion and what we call in French ‘a supplement of soul,’ or an added dimension,” said D’Avack, pointing to films such as “Taxi Driver,” “Raging Bull,” and “Goodfellas” as examples of Scorsese’s vision. “In the case of Martin Scorsese, we knew we would definitely have a man’s world full of complexity that is also adrenaline-driven, and of course, amazing images. (WWD)

This is the first men’s ad of its kind that I will see and I’m looking forward to it!  I love Martin Scorsese and I think he’s a wonderful choice to film a men’s fragrance ad.  He’ll be able to capture the essence of “man” without coming off as to macho – can’t wait to see!

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