La Chanelphile

June 30, 2010

Chanel Fall 2010 Beauty Collection – A Closer Look

Last week I posted images from the Chanel Fall 2010 makeup collection.  Today, I received images giving a closer look at some of the new items in the collection.  I’m very excited about paradoxal – it seems to be a bit of a paradox -it’s a mellow color yet very vibrant at the same time.  I can’t wait for it to come out so I can add it to my collection of Le Vernis Nail Colours.

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June 29, 2010

Buying Into the Chanel Fantasy: Chanel’s Facebook Campaign

It used to be that to find info on Chanel, you could only visit Chanel.com – and the info and images you would find there would be very limited.  With the growing popularity of social media, Chanel has gone from being elusive to being more accessible online.

For its recent Rouge Coco Hydrating Creme Lip Colour launch, Chanel released an interactive media campaign on Facebook.  Chanel fans can learn about the history of Chanel lipstick, see campaign images and behind the scenes videos and allow fans to send virtual Chanel buttons to each other.

For a brand who used to cater to its older (ie, monied) clientele, Chanel is making attempts at reaching a younger audience with campaigns such as the Facebook Rouge Coco virtual buttons.  Why would Chanel change things up so much?

I think Chanel is realizing that Chanel fans start young and need to feel like they can buy into the Chanel fantasy.  Giving prospective customers the tools to interact with the brand online is one way of building brand loyalty amongst a younger customer base.

Facebook is just one of many new tools that Chanel is using to reach customers using technology.  Next, I’ll discuss the growing number of apps, podcasts and media campaigns they are using to get potential shoppers to buy into the Chanel fantasy.

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June 23, 2010

Les Fidèles De Chanel: Poppy Delevingne’s Summer Travel Essentials

Les Fidèles De Chanel, or “the faithful ones” are girls about town that act as modern-day Chanel ambassadors. One of Fidèles is Poppy Delevingne, British socialite and model. Her Summer Travel Essentials are perfect for a day at the beach.

I’m drooling over the shades and the beach towel/tote bag set. I’ve said it before and I’ll say it again…I’m available, ready and willing to be one of Les Fidèles De Chanel…just say the word Karl and we’re good to go!
Les Fidèles De Chanel: Poppy Delevingne’s Summer Travel Essentials

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Filed under: Chanel Cosmetics,Chanel Culture,Chanel Handbags — Tags: , , — La Chanelphile @ 9:29 pm

Chanel Fall 2010 Beauty Collection

Chanel Fall 2010 Beauty Collection

A few months ago we showed you images from the Chanel Autumn/Winter 2010 Ready to Wear Collection and we’ve recently received info on the Fall 2010 Cosmetics collection.  You may recall the snowy theme of the Fall 2010 collection and Peter Philips worked closely with Karl Lagerfeld to come up with a beauty collection worthy of an ice princess.

The Fall 2010 collection features makeup that will give you a bold eye, while keeping cheeks and lips soft.  The nails steal the show again this season with a new must-have color called Paradoxal, a greyish-violet that will leave beauty mavens clamoring at makeup counters.

The collection will be available in stores in July 2010.

Chanel Fall 2010 Beauty Collection

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June 14, 2010

Buying Into The Chanel Fantasy: Le Vernis Nail Colour

I remember when Chanel Vamp came out in 1994. It was the first time I saw how a nail color could take hold and create a frenzy among fashion and beauty mavens. I was in college, and definitely wasn’t buying designer polish, but I was following the trends enough to know that Chanel Vamp was creating history.

Flash forward to 2008 when Peter Philips was named global creative director of Chanel Makeup. The first nail color created under his direction was Gold Fiction. Like liquid gold, Gold Fiction revived the frenzy of having the must-have color at every fashionista’s finger tips. Since then, every collection has featured a set of limited edition colors that have sold out at makeup counters and sold for over $100 on ebay. (Jade has reportedly created the most frenzy with prices reaching $165 on ebay. Laurel Pinson).

What is it about the Chanel Le Vernis Nail Colours that cause this mass hysteria?

Yes, the colors are ground breaking in that they are trendsetters.  That is, many mass market nail color brands follow suit and create copy cat colors.  But I don’t think that’s the main reason.  I think that the Chanel Le Vernis Nail Colours are an easy in to the Chanel Fantasy – “the gateway drug“, if you will.

With basic Chanel flats starting at over $500 and Chanel 2.55 bags starting at over $2,000, Le Vernis Nail Colour is a steal at $23 to $25 a bottle.  Expensive for nail polish? Yes, and some might say that a person is crazy for spending that much on nail polish.  But, when you compare that to the cost of other Chanel products it’s a drop in the bucket.

Most people can’t afford the Chanel shoes, bags and clothing but are Chanelphiles nonetheless (I can attest to that!).  Le Vernis Nail Colours are a way for fledgling Chanel fans to buy into the Chanel fantasy.

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June 10, 2010

Chanel N˚5 Wins Fragrance Foundation FiFi Award

The winners of the Fragrance Foundation’s FiFi Awards were announced and Chanel N˚5′s “No.5: Train de nuit” won the award for Best Media Campaign.  As you may recall, the campaign for Chanel N˚5 feautured French ingénue Audrey Tautou and directed by Jean-Pierre Jeunet, who directed her in her breakthrough film, “Amélie.”

The campaign certainly deserves this honor as it was the best media campaign I have seen for a fragrance. Not only was the film beautiful, but all of the correlative marketing materials – from the website to print ads – were gorgeous and evocative of the classic Chanel N˚5 scent.

You can view Chanel’s “No.5: Train de nuit” below:

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June 6, 2010

Vanessa Paradis for Chanel Coco Cocoon

Chanel Coco Cocoon Collection Spring 2010

A few months back it was announced that Vanessa Paradis would replace Lily Allen as the face of the Chanel Coco Cocoon collection.  Paradis is the Chanel “it girl” of the moment and she must have Uncle Karl smitten as she’s snagged the Chanel Coco Rouge & Coco Cocoon campaigns.

The second Chanel Coco Cocoon collection was recently released and chanteuse Vanessa Paradis provides the face and soundtrack for the collection.  The images, shot by Karl Lagerfeld, are beautiful and alluring in soft black and white and feature Paradis lovingly clutching various styles of the Cocoon collection.  The campaign shots and collection photos all play to the tune of Paradis’ “L’Incendie”.

Coco Cocoon features several styles of bags in quilted nylon and lambskin, with some boasting Orylag trim (fancy French rabbit fur).  I love the Coco Cocoon collection because they are updated takes on the iconic Chanel quilting pattern reworked into very modern, practical wearable bags.  These are the types of bags that you can use for weekend travel or for everyday use – you can fit your laptop and then some!  View pictures from the campaign and collection below.

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