The winners of the Fragrance Foundation’s FiFi Awards were announced and Chanel N˚5′s “No.5: Train de nuit” won the award for Best Media Campaign. As you may recall, the campaign for Chanel N˚5 feautured French ingénue Audrey Tautou and directed by Jean-Pierre Jeunet, who directed her in her breakthrough film, “Amélie.”
The campaign certainly deserves this honor as it was the best media campaign I have seen for a fragrance. Not only was the film beautiful, but all of the correlative marketing materials – from the website to print ads – were gorgeous and evocative of the classic Chanel N˚5 scent.
You can view Chanel’s “No.5: Train de nuit” below: