No, this has nothing to do with Chanel – but it was to do with premium ice cream and Karl Lagerfeld so I like it. In celebration of the U.S. launch this April, Magnum – one of the world’s most luxurious ice cream brands – has collaborated with global icon and creative visionary, Karl Lagerfeld, to create, produce and direct a series of three films, starring actress and style-setting starlet, Rachel Bilson.
The sensory-rich, original film series offers Americans a look into the pleasurable lifestyle Magnum ice cream has cultivated around the world for more than 20 years. The three films, “Photo Mood,” “Applause,” and “Art Class,” will premiere at an exclusive event during the Tribeca Film Festival on April 21. Simultaneous to the premiere during Tribeca, the lead film will be released to fans on Magnum’s Facebook page, and the two subsequent films will make their Facebook debut in the weeks to follow.
The shoot took place in Paris this week and I’d like to provide you with a first glance at Karl Lagerfeld’s creative vision. In addition to starring in the short-film series, Rachel Bilson will judge a Magnum-inspired contest with Polyvore, which will launch this Friday, March 25. The winner, whose set best reflects the luxury of the Magnum lifestyle, will attend the premiere of the Karl Lagerfeld-directed film series during the Tribeca Film Festival.
Magnum Ice Cream will be arriving in stores this month and next. It’s sold at grocery stores such as Wal-Mart, Target, Safeway and convenience stores (i.e. Walgreens, etc). I took a look at the flavors and they look delicious. I can’t wait to try it!