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La Chanelphile

April 12, 2011

Behind the Scenes Video of Karl Lagerfeld and Rachel Bilson’s Magnum Ice Cream Films

I’m excited to show the official behind the scenes footage from creative icon Karl Lagerfeld’s short film series starring Rachel Bilson for Magnum ice cream, which will premiere during the Tribeca Film Festival on April 21.

The footage gives an inside look at director Karl Lagerfeld’s vision for the three short films. The shoot took place over three days in Paris, where Mr. Lagerfeld brought his legendary creative prowess behind the camera to direct style setter Rachel Bilson. The series of short films offer American audiences a look into the pleasurable lifestyle Magnum ice cream has cultivated around the world for more than 20 years. The films celebrate the premium indulgence of Magnum ice cream and the attitude that a day without pleasure is a day lost.

The three films are:

· “The Photo Shoot” features Ms. Bilson as a dispirited fashion model who finds the pleasure she’s been seeking in the form of a smooth and delicious Magnum ice cream bar.

· “Ballet” stars Ms. Bilson as a world-renowned ballet dancer who, when unexpectedly faced with an aggressive throng of admirers, savors a moment for herself by enjoying a Magnum bar before greeting her fans.

· In “The Drawing Class,” Ms. Bilson is an art student who indulges in a Magnum ice cream bar and is then inspired to create a beautiful work of art.

Ugh, just watching these is making me want a Magnum ice cream bar! I tried one, they are delicious!!

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Filed under: Karl Lagerfeld — Tags: , , , — La Chanelphile @ 8:29 pm

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