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Chanel Fashion, News & Trends

La Chanelphile

June 30, 2011

Purrrrrrrr…Freja Beha Meows for the Camera

chanel fall winter 2011 2012 ad campaignEarlier this month some images of the Fall-Winter 2011/12 ad campaign were leaked onto the net and Karl Lagerfeld claimed that they were stolen.  The big to-do about the images was because of the dream team that created them – styled by Carine Roitfeld, shot by Karl Lagerfeld and starring Karl’s muse Freja Beha.  The official images have just begun to surface online thanks to some scans from Northern Star on The Fashion Spot.

chanel fall winter 2011 2012 ad campaignIn the first image we see Freja as feline with Chanel camellias as ears – so adorable!  In the second image we see Freja with disheveled hair and very plain makeup.  She’s staring squarely into the camera and has French writing on her face:  “Il n’y a pas de mode si elle ne descend pas dans la rue!” The famous line is one of Coco Chanel’s most quoted sayings, which in English is:  “Fashion does not exist unless it goes down into the streets.” I love the simplicity of this photo and how it highlights a Chanel truism in a unique way.  Carine Roitfeld and Karl Lagerfeld make a great team and I hope that this is not the last we see of this dynamic duo.

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