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Chanel Fashion, News & Trends

La Chanelphile

July 15, 2011

Coco Vendôme – Coco Chanel and Place Vendôme

coco chanel place vendome coco vendome

As I mentioned in a previous post, the recreation of Place Vendôme for the Fall-Winter 2011/2012 Haute Couture show was significant because The Ritz, the place where Coco Chanel laid her head down to sleep is located in Place Vendôme.  It was a place that she was not only familiar with, but she lived there (she spent her days and entertained at 31 Rue Cambon but slept at The Ritz).  The show invitation gave us a preview of the set of the show which was a recreation of Place Vendôme complete with tower – except the statue of Napoleon was replaced with a robotic Coco Chanel (Metropolis inspiration post to come soon!).

Chanel News posted some more details about the historical significance of Place Vendôme that I’m re-posting here:

“Chanel and Place Vendôme are very linked. She lived in the Ritz, now there is a Jewelry shop, it’s very Paris, there are many photos of her on the place Vendôme. The big site of the Ritz is also still the Ritz, a part of the place Vendôme.” Karl Lagerfeld

From the 1920s onwards, Mademoiselle Chanel refused to “settle down” and stayed at the Ritz Hotel occasionally before she decided in 1937 to move in and rent a suite on the third floor.

Place Vendôme was one of her sources of inspiration. The octagonal cap of her first perfume, Chanel N°5 recalls its geometry and proportions. Later on, the Première watch equally reminds of this aesthetic.

Today, directly facing her suite at the Ritz is the Chanel Fine Jewelry boutique which opened at number 18 in 1997.

Photo: 1937 – Gabrielle Chanel at the balcony of her suite at the Ritz Hotel, Paris © Photo Roger Schall / Collection Schall

chanel fall-winter 2011/2012 haute couture show invitation

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