For fall, Chanel is unveiling a new matte lipstick – Chanel Rouge Allure Velvet. The soft, yet intense rich matte color is created with the inclusion of mother-of-pearl pigments. The introductory collection of Rouge Allure Velvet includes eight shades La Ravissante, La Câline, La Raffinée, L’Exubérante, La Fascinate, La Somptueuse, La Sensuelle, L’Exquise. The non-drying matte Rouge Allure Velvet comes in a sophisticated click-open case. The Chanel Rouge Allure Velvet lip colours will retail for $32.
The Chanel Rouge Allure Velvet collection will also include 3 Le Vernis shades, Pirate, Rose Caché, Rose Exubérant, and the introduction of Beauté des Ongles – a new topcoat that will give any shade of nail polish a matte finish. The limited edition topcoat and Le Vernis shades will retail for $25.
I’m excited to see this collection. I’m a fan of matte lip and nail products, I think they look really sophisticated. I also love the feel of this ad – it’s so simple and chic – very Chanel. The lighting, especially the use of the spotlight, creates a very femme fatale effect.