About a month ago I posted about how Dior’s ad campaign was treading a bit too closely to Chanel territory. The quilted purse with chain strap and the tweed jacket – which are signatures of the Chanel brand – were the central focus of the Dior campaign. I also mentioned that the new Dior watch also closely resembles the Chanel J12. When I saw the following fragrance ad campaign for J’adore Dior my jaw dropped.
It’s common knowledge (at least amongst the fashion set) that Marilyn Monroe famously said when asked what she wore to bed: “What do I wear in bed? Why, Chanel N°. 5, of course.” When I think of celebrities and fragrances, I always think of Marilyn Monroe and Chanel N°. 5. To recast Marilyn Monroe as a Dior perfume lover is tantamount to re-writing history. I wonder what Chanel thinks of all this?
There’s also a video of how to wear a Dior bag – beige, quilted (matelassé) and with chain strap – and the bag is paired with tweeds throughout the entire video. I feel this is all way too close to the Chanel branding. I understand that Dior is going through a bit of turmoil right now, but it’s DIOR! I expect better than that. They have a rich and storied tradition that they can pull from – they shouldn’t seek to try to be one of their competitors.
**UPDATE**Two readers, Isabel and Margaret, were kind enough to point out that the model in the Dior bag ad is in fact Jac Jagaciak, the face of Chanel Beauté! The more “coincidences” I find, the less it feels like “coincidence.”