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Chanel Fashion, News & Trends

La Chanelphile

January 5, 2012

Chanel Athletics Spring-Summer 2012 Campaign Shot by Karl Lagerfeld

Chanel Athletics Spring Summer 2012 Ad Campaign

It’s still cold outside but our glossies will soon be featuring the best of what’s to come this spring and summer. Chanel just released their Chanel Athletics Spring-Summer 2012 Campaign Shot images.  The campaign features Saskia de Brauw and Joan Smalls as the best dressed gymnasts ever, was styled by Carine Roitfeld and shot by Karl Lagerfeld.

This is the second Chanel campaign styled by Carine Roitfeld but these shots are not as whimsical as the campaign featuring Freja Beha. The Chanel Spring-Summer 2012 ready-to-wear collection was inspired by the sea, so not surprisingly the sea is prominent in most of the photos. The campaign was shot at the Hôtel du Cap-Eden-Roc in Antibes, France – the location of the Chanel 2011/2012 Cruise Collection.  The photos are beautiful and represent the simplicity and elegance that is the Chanel brand.

Chanel Athletics Spring Summer 2012 Ad Campaign

Chanel Athletics Spring Summer 2012 Ad Campaign

Chanel Athletics Spring Summer 2012 Ad Campaign

Chanel Athletics Spring Summer 2012 Ad Campaign

Chanel Athletics Spring Summer 2012 Ad Campaign

Chanel Athletics Spring Summer 2012 Ad Campaign

Chanel Athletics Spring Summer 2012 Ad Campaign

Chanel Athletics Spring Summer 2012 Ad Campaign

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2 Comments »

  1. “Là, tout n’est qu’ordre et beauté,
    Luxe, calme et volupté.”

    Charles Baudelaire

    Comment by Alexandre FONS — January 6, 2012 @ 6:51 am

  2. Hi Alexandre,
    What a lovely quote. I got a loose translation on google translate for myself and non-French speaking readers:

    “There, all is order and beauty,
    Luxury, calm and voluptuousness. “

    Comment by La Chanelphile — January 6, 2012 @ 10:18 am

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