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Chanel Fashion, News & Trends

La Chanelphile

March 1, 2012

Chanel Allure Homme Sport Eau Extrême Ad Campaign

chanel allure homme sport eau extreme kathryn bigelow danny fuller

Chanel has linked up with surfer Danny Fuller and Academy Award winning director Kathryn Bigelow for the Chanel Allure Homme Sport Eau Extrême ad campaign.  The stills and film are in black and white and feature Danny Fuller doing what he does best.  I especially love the male voice over saying the name of the fragrance – very sexy.  I might have to get this for my husband.

The Chanel Allure Homme Sport Eau Extrême will officially begin to run in April, but Chanel dropped some sneak peeks today. On choosing to work with Kathryn Bigelow, Christine Dagousset, executive vice president of fragrance and beauté of Chanel stated:

Kathryn Bigelow has an amazing vision and ability to direct action-filled moments…In addition to ‘The Hurt Locker,’ she also directed the surf film ‘Point Break.’ She was the best person to direct this type of campaign, especially because of her affinity for the sport of surfing. Because Allure Homme Sport Eau Extrême is the extreme version of the classic Allure Homme, the new concentration was meant to be more edgy, avant-garde and take more risks. This campaign does, as well. (WWD).

Chanel nose Jacques Polge created the new scent which has notes of mint, clary sage, black pepper from Madagascar, tonka bean and sandalwood.  Chanel Allure Homme Sport Eau Extrême is available in two sizes: 1.7 oz. for $62 and 3.4 oz. for $84.


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Filed under: Chanel,Chanel Ad Campaigns,Chanel Fragrance — Tags: , , — La Chanelphile @ 7:13 pm

2 Comments »

  1. Pas convaincu du tout par cette campagne très décevante et par ce jus qui étrangement ressemble comme deux gouttes d’eau à une ancienne version du premier allure pour homme, une édition limitée au flacon en verre polis d’on j’ai oublié le nom mais dont les fans de chanel, comme moi, se souviennent bien! Donc très déçu par cet opération juste marketing!!!!! Pas besoin d’un nouvel allure pour homme!!! Il vaudrais mieux commercialiser pour tout le monde le sublime Sycomore ou le dernier Jersey qui sont tous les deux de pures merveilles…Attention à Chanel de ne pas marcher sur les pas des parfums Dior et de banaliser l’art de la parfumerie… God save Chanel!

    Comment by Alexandre FONS — March 5, 2012 @ 3:12 pm

  2. Hi Alexandre FONS,
    Yes, not Chanel’s best work. I’m not as familiar with the men’s fragrances.

    Here is a translation of the comment for non-French speaking readers (from Google translate):
    Not at all convinced by this campaign very disappointing and strangely this juice that looks like two peas in an older version of the first appearance for man, a limited edition glass bottle to be polite I forgot the name but which chanel fans, like me, remember well! Very disappointed with this operation just marketing!! No need to look for a new man! It vaudrais better market for everyone the sublime or the latest Sycamore Jersey who are both pure wonders … Chanel careful not to walk in the footsteps of Dior perfumes and trivialize the art of perfumery .. . God save Chanel!

    Comment by La Chanelphile — March 5, 2012 @ 6:08 pm

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