Chanel has linked up with surfer Danny Fuller and Academy Award winning director Kathryn Bigelow for the Chanel Allure Homme Sport Eau Extrême ad campaign. The stills and film are in black and white and feature Danny Fuller doing what he does best. I especially love the male voice over saying the name of the fragrance – very sexy. I might have to get this for my husband.
The Chanel Allure Homme Sport Eau Extrême will officially begin to run in April, but Chanel dropped some sneak peeks today. On choosing to work with Kathryn Bigelow, Christine Dagousset, executive vice president of fragrance and beauté of Chanel stated:
Kathryn Bigelow has an amazing vision and ability to direct action-filled moments…In addition to ‘The Hurt Locker,’ she also directed the surf film ‘Point Break.’ She was the best person to direct this type of campaign, especially because of her affinity for the sport of surfing. Because Allure Homme Sport Eau Extrême is the extreme version of the classic Allure Homme, the new concentration was meant to be more edgy, avant-garde and take more risks. This campaign does, as well. (WWD).
Chanel nose Jacques Polge created the new scent which has notes of mint, clary sage, black pepper from Madagascar, tonka bean and sandalwood. Chanel Allure Homme Sport Eau Extrême is available in two sizes: 1.7 oz. for $62 and 3.4 oz. for $84.