Chanel Fashion, News & Trends

La Chanelphile

March 21, 2012

CHANEL Boutique 51 Avenue Montaigne Opening & Eye Palette

CHANEL Boutique 51 Avenue Montaigne

Earlier this month CHANEL feted the opening of its new boutique at 51 Avenue Montaigne in Paris in the presence of Karl Lagerfeld. Positioned on one of the most prestigious addresses in the world, the 6,500-square-foot boutique will house the unique world of CHANEL and all of Karl Lagerfeld’s creations – Ready-to-Wear, handbags, shoes, costume jewelry and other accessories. Watches and fine jewelry are also showcased.

CHANEL Boutique 51 Avenue Montaigne

Inspired by the refined private apartment of Mademoiselle Chanel at 31 rue Cambon, the store is set over two floors and reflects the luxury, elegance and modernity of CHANEL. The conception of this store was entrusted to architect Peter Marino. With typical verve he has designed an exceptional venue that embodies the aesthetic codes which characterize the brand.

CHANEL Boutique 51 Avenue Montaigne

The Chanel 51 Avenue Montaigne opening party guests included French actresses Astrid Berges-Frisbey, Joana Preiss, Virginie Ledoyen, Elisa Sednaoui and Anna Mouglalis, CHANEL ambassadress, Chinese actress Zhou Xun, Taïwanese actress Michelle Chen, British actress Kaya Scodelario, Canadian singer Coeur de Pirate and Brazilian actress Laura Neiva as well as the architect Peter Marino turned out to discover the new boutique during the opening cocktail which was followed by a live concert given by the British group Django Django at the Maison Blanche. The boutique looks lovely – I hope to see it the next time in Paris!

CHANEL Boutique 51 Avenue Montaigne


To commemorate the opening of the CHANEL Boutique at 51 Avenue Montaigne, Peter Philips created Ombres Matelassées palette – a gorgeous palette consisting of the following shades: Pear, Pale Gold, Gold, Golden Khaki and Black Night. The two darker shades can be used as eyeliner when applied with a damp brush. The embossed Matelassées pattern of course is inspired by the iconic 2.55 bag. Right now this palette is available in Europe but I’m guessing it should make its way stateside the way the Las Vegas de Chanel collection eventually branched out beyond Las Vegas.


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Filed under: Chanel,Chanel Boutiques,Chanel Cosmetics — Tags: , , — La Chanelphile @ 9:48 pm


  1. Oh this is my store! I went there a couple of times already and it is beyond gorgeous!!! I love this place, a different atmosphere in every room, all in white/gold/black, beautiful, love it!

    Comment by Ramblingdoll — March 26, 2012 @ 12:10 pm

  2. Hi Ramblingdoll,
    Oh wow! I can’t wait to check it out the next time I’m in Paris – probably a few years from now.
    :) Gabriella, La Chanelphile

    Comment by La Chanelphile — March 26, 2012 @ 6:26 pm

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