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La Chanelphile

March 27, 2012

Chanel Introduces Hydra Beauty Skin Care Line

chanel hydra beauty
For the promise of intensely hydrated, supple skin, Chanel introduces HYDRA BEAUTY — an innovative range of moisturizers that responds to the hydration needs of every woman, regardless of her age or skin concern.

The camellia, Mademoiselle Chanel’s beloved flower and icon of the House of Chanel, symbolizes loveliness and longevity, not only because of its soft, delicate petals, but for its ability to bloom in the winter. Chanel Research felt compelled to study this ‘rose of winter’ and discovered its remarkable hydrating qualities.

For the first time, Chanel reveals Camellia Alba PFA, a targeted ingredient that promotes optimal moisture retention. When combined with an improved, more powerful version of Blue Ginger PFA, a powerful antioxidant, the perfect synergy of ultimate hydration and protection is created. Hydration, protection and comfort for radiant, supple skin, like a camellia petal.

HYDRA BEAUTY SÉRUM
With added Hyaluronic Acid, the Sérum immediately hydrates and protects the skin. Fresh and soothing, it comforts and boosts overall radiance. Ideal for all skin types.
1.0 oz. $97.50
1.7 oz. $135.00

HYDRA BEAUTY CRÈME
The Crème, with added shea butter and canola oil derivatives, will quench the driest, thirstiest skin. Ideal for normal-to-dry skin.
1.7 oz. $87.00

HYDRA BEAUTY GEL CRÈME
A light, fresh, cooling texture bathes skin in hydration for comfort, protection and increased radiance. Ideal for normal skin.
1.7 oz. $87.00

The Hydra Beauty skin care line will be in stores beginning in April 2012.

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Filed under: Chanel Cosmetics — Tags: — La Chanelphile @ 10:29 am

4 Comments »

  1. When I realised the other day that Chanel had discontinued their Hydramax gel cream I was devastated. I love that cream so much and you have just made me so happy with the news that they are re-introducing it in an improved formula. Phew, I am so glad I don’t have to find a new moisturiser!

    Comment by Alison — March 27, 2012 @ 12:15 pm

  2. Hi Alison,
    That is a relief – I hate when products I love get discontinued!
    :) Gabriella, La Chanelphile

    Comment by La Chanelphile — March 27, 2012 @ 12:27 pm

  3. I was devastated when I received an email from Chanel SA saying Hydramax line would be discontinued and replaced by Hydra Beauty. I love Hydramax line till death. It is the best skincare for my skin. However I decided to give the Hydra Beaty a try. So I asked the SA for the samples two weeks ago. Turned out it really sucked. I woke up and my skin really dried and a couple days later, I got some breakouts which I’ve never had before with Hydramax. My Hydramax is running out and I think I’m screwed up big time. :( Now I’m hunting for Hydramax in other countries and will ask my friends to ship it over for me. Tho doing so will cost me a lot of money!

    Comment by Odette — April 18, 2012 @ 7:32 am

  4. Hi Odette,
    Sorry about that. I hope you find more Hydramax, or at least a good replacement.

    Best,
    Gabriella, La Chanelphile

    Comment by La Chanelphile — April 18, 2012 @ 10:11 pm

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