Chanel Fashion, News & Trends

La Chanelphile

May 16, 2012

First Look: Chanel Pre-Fall 2012 Ad Campaign

chanel prefall 2012 ad campaign

Back in December Karl Lagerfeld took us on the Bombay-Paris express to see the Chanel Métiers D’Art Pre-Fall 2012 Paris-Bombay collection. Earlier this week images surfaced online of the upcoming ad campaign featuring Daria Strokous, styled by Carine Roitfeld and photographed by Karl Lagerfeld.

The styling, hair and makeup seems similar to what we saw on the runway. The photos are set in front of a bar that looks luxurious but is not glitzy. The photos are shot in black and white and I like the way the grayscale makes the photos look a bit aged and the poses are reminiscent of dancing Shiva statues. Stay tuned as you’ll be seeing these ads in magazines in a few months.

chanel prefall 2012 ad campaign

chanel prefall 2012 ad campaign

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