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Chanel Fashion, News & Trends

La Chanelphile

July 16, 2012

First Look: Maïwenn for Chanel Eyewear Campaign

chanel maiwenn eyewear

Last month I wrote that Karl Lagerfeld had chosen Maïwenn to be the face of the Chanel Fall-Winter 2012/13 eyewear campaign.  I recently found images online of the campaign shot by Karl Lagerfeld featuring a very natural looking Maïwenn wearing little makeup and with tousled hair.  Maïwenn stated:  “I had just come back from holiday, so I was feeling great…Maybe that’s the reason it looks simple, natural and spontaneous. And I think I’m wearing hardly any makeup — just a touch of concealer.”

chanel maiwenn eyewear

The Chanel Fall-Winter 2012/13 eyewear campaign features the Tweed collection of glasses which features tweed molded onto the rubber stems of glasses.  This is the first look at the Tweed eyewear collection that I’ve seen and I can’t wait to see more.  I’m sure Chanel used the latest process to give the most realistic look.

The Chanel Fall-Winter 2012/13 eyewear collection will retail for about “200 euros to 380 euros, or $415 to $492 at current exchange.”  The campaign is set to publish in magazines starting in September issues when the glasses will be available for sale.

Source: WWD


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