Chanel recently premiered the new Chanel N°5 ad featuring Brad Pitt and directed by Joe Wright. Sam Taylor-Wood took photos of the behind the scenes filming of the commercial ad and Chanel also sent images of Brad Pitt photographed by Mario Sorrenti. You can see the Mario Sorrenti images below . . .
Chanel just premiered its first in a series of commercial films for Chanel N°5 directed by Joe Wright and featuring Brad Pitt. Here are some shots of the behind the scenes action as photographed by Sam Taylor-Wood.
All Photos by Sam Taylor-Wood courtesy of Chanel
Chanel premiered the new Chanel N°5 ad featuring Brad Pitt. Contrary to the usual format, this is the first fragrance ad campaign featuring a man for a women’s fragrance. When I first heard that Brad Pitt was the face of Chanel N°5 I wasn’t in love with the idea and when I first saw the ad it was not my favorite. But, the more I think about it, the more I like it. It’s lingering on my mind – very much like the scent of Chanel N°5.
The ad features Brad Pitt – and the only thing close to special effects is the play on light. Sometimes he’s well lit and sometimes there’s a bit more of shadow. He stand looking off speaking abstractly, but then you realize he is talking about a woman who is as he says “My luck, my fate, my fortune…” Though he may be apart from his lady, her memory and her scent is always with him.
The new Chanel N°5 ad is directed by Joe Wright, the director of Atonement, Anna Karenina and the two Coco Mademoiselle ads featuring Keira Knightley. Wright was commissioned to direct several short commercial films each evoking the memories, thoughts and dreams of a man being seduced by a fragrance. In short, Wright stated, ““Each resembles a short poem.”
Though many of the comments on Youtube are less than complimentary, now that I’ve had some time to watch the ad a few times I think that the comments of naysayers are nearsighted. First, when people are confronted with something different, the knee-jerk reaction is always negative. When confronted with something unfamiliar people feel uncomfortable and it’s easier to say you don’t like something rather than think about what it is that you like or dislike.
More importantly, I think that selling a women’s fragrance by having a man talk about a woman and her fragrance is really smart. Wearing perfume is one of the oldest tricks in the play book of seduction – hearing a man talk about how successful a scent is sounds like a really clever way to market it.
What do you think about the new ad?? Comment below!
Photo from T Magazine
Earlier this week Chanel hosted a dinner to open the NYC exhibit of the 80th Anniversary of the Chanel 1932 Bijoux de Diamants. I’ve been searching online to see as many pieces as possible and though I haven’t found all eighty, I have found some dazzling pieces that are exquisite. Taking inspiration from the things that inspired Coco Chanel, the collection features the sun, comets, feathers, fringes and ribbons/knots. The jewelry is mesmerizing and I’ve been looking at it all day and can look at it for days to come. I also came across some great videos including one featuring actual footage of the 1932 collection. The voice over is in French but there are some great shots in there. Enjoy!
Photo from Vogue France
Photo from Refinery 29
Photo from Style
Photo from Refinery 29
1932, naissance de Chanel Joaillerie by VOGUEPARIS
Photo Sources
Beauty Daily
Refinery 29
Vogue France
Style
T Magazine
I recently posted the behind-the-scenes photos of the making of the Chanel Spring-Summer 2013 Press Kit and here are the fruits of the teams’ labor. I love the combo of color and black and white photos and we finally get a good look at those amazing sunglasses with Coco on them! All photos by the illustrious Karl Lagerfeld and featuring model Stef van der Laan.
Chanel sent images of Karl Lagerfeld photographing Stef van der Laan for the Chanel Spring Summer 2013 Press Kit. I love seeing candid photos of everyone behind-the-scenes at work and it’s a great way to get a glimpse of the process. You can also catch some details of the collection in the close ups – all photos by Olivier Saillant.
All photos courtesy of Chanel by OLIVIER SAILLANT
Nora Zehetner
Last night Chanel celebrated the 80th Anniversary of the “ Bijoux de Diamants” collection, originally created by Gabrielle Chanel in 1932 with the presentation of 80 new High-Jewelry pieces at a dinner reception in NYC. The guests included Michael Avedon, Jen Brill, Rose Byrne, Alexa Chung, Prince Pierre d’Arenberg, Linda Evangelista, Blake Lively, Anh Duong, Elle Fanning, Frederic Fekkai, Diane Kruger, Leigh Lezark, Nemo Librizzi, Caroline Sieber, Mario Sorrenti & Mary Frey and Lindsey Wixson.
Entitled “1932”, this exceptional collection clearly displays the full scope of the creativity and know-how of High Jewelry at CHANEL. These 80 pieces draw their inspiration from motifs and symbols that colored Mademoiselle Chanel’s imagination. Their magical constellations of white, yellow and black diamonds, blue and pink sapphires and pearls project us into the very heart of a cosmic fantasy within a dream-like and timeless universe.
Comets, stars, suns, fringes, fountains, ribbons and feathers all form the stylistic vocabulary of CHANEL FINE JEWELRY. Today, there’s a new addition, the lion – that great protector – Mademoiselle Chanel’s favorite animal and her star sign Leo – she was born on August 19th.
Inspired and visionary, in the same manner as the original “Bijoux de Diamants” collection created 80 years ago, these new jewelry pieces strongly express the unique creative spirit that characterizes High Jewelry at CHANEL. The excellence and mastery of technique that each piece demands, enables CHANEL FINE JEWELRY to advance and push forward its taste for perfection and ultimate luxury.
Photos by Will Ragozzino and Joe Schildhorn courtesy of Chanel. CHANEL FINE JEWELRY celebrates its 80th anniversary of the “Bijoux de Diamants” collection created by Gabrielle Chanel. Everyone is wearing Chanel Fine Jewelry.
Today Chanel released three teaser videos of the new Chanel N°5 ad campaign featuring Brad Pitt. The three videos each show an image of Brad Pitt next to a question which he reads. We are told we’ll get the answer next Monday, October 15th, 12.01am Paris time. I can’t wait to see this campaign because “for the first time” a man will be the face of a women’s fragrance. Not only a first for Chanel, but a first for the industry. Here are the three videos – can’t wait to get the answers on Monday!
Chanel recently shared a video showing the behind the scenes action of the Chanel Spring-Summer 2013 runway show and making of the press kit. I can’t get enough of those glasses!! Enjoy!
Photo by Jacques Giral – Courtesy of Chanel
For the first time, CHANEL tells its story online at http://Inside-Chanel.com
Chapter 1: the legend of N°5. Journey back in time through the CHANEL archives into the heart of this magical perfume, beginning with the revolutionary moment of its creation.
What better way to prepare for the launch of the new Chanel N°5 campaign featuring Brad Pitt than by celebrating the iconic perfume’s history?
Photo by Daniel Jouanneau – Didier Roy
The Story of Chanel N°5 in English:
The Story of Chanel N°5 in French:
