Quantcast
Chanel Fashion, News & Trends

La Chanelphile

December 16, 2012

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley in San Francisco

On Friday and Saturday, the San Francisco streets were a bit more dressed up with the presence of a refurbished Chanel trolley car.  Decked out in signature black and white, the Chanel Nº5 Trolley featured tweed seats and a six-window display detailing the history of Chanel Nº5.

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley in San Francisco

The exhibit began with Chanel Nº5′s start as a creation of Gabrielle Chanel and perfumer Ernest Beaux and a 3D printed replica of 31 Rue Cambon.

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley – Created by Gabrielle Chanel and Perfumer Ernest Beaux

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley – Replica of 31 Rue Cambon

Next, the evolution of the Chanel Nº5 bottles was displayed – also 3D printed replicas – along with the current Chanel Nº5 ad campaign featuring Brad Pitt.

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley – The evolution of the Chanel Nº5 bottle

As you walked through the Chanel Nº5 trolley you were invited to experience the scent of May Rose – one of the main ingredients of Chanel Nº5 – and the sweetest, loveliest rose scent I have ever experienced.

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley – The lovely scent of May Rose

The exhibit closed with experiencing the different iterations of Chanel Nº5 – Chanel Nº5 Parfum, Chanel Nº5 Eau de Toilette, Chanel Nº5 Eau de Parfum and Chanel Nº5 Eau Premiere.

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley – The Different Interpretations of a Classic Scent

To experience each of the different interpretations of Chanel Nº5, Chanel had its patented, exclusive ceramic blotters.  The use of ceramic blotters allows the user to experience the truest form of the scent without the need for spraying.  While other perfume brands just water down the scent to create Eau de Parfum and Eau de Toilette, Chanel does not engage in this practice.  Instead, adjustments are made to the basenotes of the fragrance for each interpretation.

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley – Close-up of the Tweed Seats

Created in 1921, Chanel Nº5 Parfum is a blend of florals and aldehydes with May Rose and Jasmine, both from Grasse, France at the forefront.  In 1924, the Chanel Nº5 Eau de Toilette was created with the Sandalwood scent enhanced creating a more woodsy scent.  We don’t see a new development until 1986 with the creation of Eau de Parfum, by Chanel Master Perfumer Jacques Polge, which softened the Jasmine and Ylang-Ylang notes. There was a large time span between the creations of Eau de Toilette and Eau de Parfum because before the 197-s Eau de Parfums did not exist.  Finally in 2008, Jacques Polge created Chanel Nº5 Eau Premiere, a modern, lighter interpretation of Chanel Nº5.

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley – Close-up of the steering wheel

After experiencing each of these fragrances, I was surprised to learn that I had never actually smelled the original Chanel Nº5.  I knew that the main ingredients were May Rose and Jasmine but I could never find them in the scent.  That’s because the Chanel Nº5 that I was familiar with was the Chanel Nº5 Eau de Parfum and I didn’t know that each interpretation was a bit different.  I’m so happy that I was able to experience the true essence of Chanel Nº5 in the Chanel Nº5 trolley!

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley in San Francisco

After guests made their way through the trolley  to view the exhibit, they were helped off the trolley by handsome models and given a ticket that was stamped – with a stamp in the shape of a Chanel Nº5 bottle.

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley ticket with stamp

Once you received a ticket you were invited to visit Macy’s to receive a free sample of Chanel Nº5 Eau de Parfum and Chanel Nº5 Eau Premiere.

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 sample received with the Chanel Nº5 Trolley ticket

Visiting the Chanel Nº5 was a wonderful experience – and a lovely way to start off a day of holiday shopping in Union Square, San Francisco.  Attending a Chanel event lets you experience the brands exquisite attention to detail where absolutely nothing is overlooked.  From the immaculate design of the trolley complete with interlocking C’s on the hubcaps and steering wheel, to the tweed on the seats, to the little Chanel Nº5 bottle stamp for the tickets.  If you were in San Francisco I hope you had a chance to experience this for yourself. If not, I hope you enjoy the photos.

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley in San Francisco


Similar Posts:

Share on Tumblr
Filed under: Chanel,Chanel Culture,Chanel Fragrance — Tags: , , , — La Chanelphile @ 8:24 pm

11 Comments »

  1. Wow! What a beautiful thing to experience!

    Comment by Alison — December 17, 2012 @ 10:48 am

  2. [...] Check out the full post and all of the images of the Chanel Nº5 Trolley and exhibit on La Chanelphile. [...]

    Pingback by Chanel Nº5 Trolley in San Francisco | M.I.S.S. — December 17, 2012 @ 11:37 am

  3. This looks sooo beautiful. What an amazing job. Wish I could be there to see it in person.

    Comment by Maria — December 18, 2012 @ 11:32 am

  4. [...] el trolebus de San Francisco con ambiente a lo Chanel No. 5? La blogger a cargo del especializado Lachanelphile, Gabriella Davi-Khorasanee, compartió en imágenes la experiencia de conocer y viajar en esta [...]

    Pingback by Intellectual Slackers : Chanel Nº5 Trolley / San Francisco — December 22, 2012 @ 7:42 am

  5. looks like it was a lovely experience. sad that i missed out, thanks for the meticulous recap!

    Comment by camille — December 23, 2012 @ 2:16 pm

  6. [...] Via. Tweet Mais (No Ratings Yet)  Loading … [...]

    Pingback by mycool – moda, música, arte, cinema e cool hunting » Blog Archive » É o BoNdE dA cHaNeL — December 27, 2012 @ 1:01 pm

  7. Thanks Camille!
    You’re welcome! Happy Holidays!

    Comment by La Chanelphile — December 28, 2012 @ 2:44 pm

  8. Thanks Marla! Happy Holidays!

    Comment by La Chanelphile — December 28, 2012 @ 2:45 pm

  9. Hi Alison,
    Thanks, it was!

    Comment by La Chanelphile — December 28, 2012 @ 2:47 pm

  10. Good evening…This trolley is AMAZING! What a great experience. Thank you so much for sharing. Would you mind if I post one of your photos with a link to your blog from my blog? I would love to refer my readers. :)

    Thanks,

    Sarah
    MyLittleBoudoir.com

    Comment by My Little Boudoir — January 3, 2013 @ 11:10 pm

  11. Hi My Little Boudoir,
    Thank you! Yes, please share so long as you include a link. :)

    Comment by La Chanelphile — January 6, 2013 @ 5:09 pm

RSS feed for comments on this post. TrackBack URL

Leave a comment

*