French luxury hotel brand Sofitel has tapped Karl Lagerfeld to design their newest hotel’s emblem – the Sofitel So Singapore. The new emblem will appear on a range of exclusive products for client’s to use during their stay. So Sofitel is the designer branch of the Sofitel brand and has worked with other designers including Christian Lacroix and Kenzo Takada.
“Having Karl Lagerfeld as the ‘Signature Designer’ for the distinctive Sofitel So Singapore was an obvious choice to us, allowing us to pay homage to the country’s symbolic heritage building with an iconic design collaboration,” commented Bobby Hiranandani , Managing Director of Royal Group Holdings. “We are confident that this unprecedented partnership will galvanize the success of the boutique luxury hotel and offer guests a remarkable hospitality experience in true Sofitel style.”
Source: PR Newswire