In 2011 Chanel opened a Culture Chanel exhibit in China at Shanghai’s MOCA. The exhibit took a biographical approach and looked at events in Gabrielle “Coco” Chanel’s life and how they influenced her life’s works. On Wednesday, Chanel is opening the second installment of the Culture Chanel exhibit at the Guangzhou Opera House.
The Guangzhou Opera House was designed by Zaha Hadid, who if you remember, also designed the Chanel Mobile Art Pavillion. The decision of venue is an indication of the direction of the exhibit which Chanel explains as an exploration of “the behaviours and attitudes that set this style in motion and that the Chanel designers apply today, giving Chanel a timeless contemporary quality.”
Coco Chanel’s fearlessness and independence “allowed women to breathe, move, love, dream, and invent their life as a woman.” As such, the exhibit is split up into these categories to delve into the world of Coco Chanel’s creative process, and her relationships with avant garde artists of the time including Jean Cocteau, Amadeo Modigliani, Pablo Picasso, Raymond Radiguet, and Pierre Reverdy.
Art Director Jean-Louis Froment, curator of the Culture Chanel exhibit stated: “It is a unique history that intertwines and may merge with history as a whole. It is the creation of a language that goes from Gabrielle Chanel’s timeline to the line of creations that the brand has to offer today.”
Today Chanel released a video of the behind-the-scenes preview of the Culture Chanel exhibit. In the video, we see the hanging of “Le Train Bleu” by Pablo Picasso. “Le Train Bleu” was a ballet by the Ballets Russes where Pablo Picasso painted the backdrop and Coco Chanel designed the costumes. This was but one example of Coco Chanel’s collaboration with the leading thinkers and artists of her time.
I wish I was going to be in Guangzhou so I could see this exhibit! If you are there in the next few months here are the details of the exhibit:
In collaboration with the Guangdong Museum of Art and the Guangzhou Opera House Chanel presents Culture Chanel.
Guangzhou Opera House
No 1, Zhujiang Xi Lu, Zhujiang New Town, Tianhe District,
510623 Guangzhou, China
January 16, 2013 – March 3, 2013
Opening hours: 10 am to 7 pm, Monday to Sunday
Free admission upon presentation of valid ID
Jean-Louis Froment will present a wide – audience lecture to enhance the visit.
In the auditorium of the Opera House – January 16 2013 at 3pm
Free admission – Advanced booking required