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La Chanelphile

September 7, 2010

Hint Magazine Interview with Jacques Polge

Jacques Polge, the infamous “nose” behind over thirty Chanel fragrances, sat down to talk with the folks at Hint Magazine on the eve of the 20th Anniversary of Egoïste. The fragrance was revolutionary at the time of its release in 1990 because of its “gender-bending” scent and was accompanied by a dramatic and elegant film ad.

Read the interview re-printed from Hint Magazine below:

Q&A with Legendary Chanel Perfumer Jacques Polge
by Stéphane Gaboué

There has been, perhaps, no better launch of a men’s cologne than Chanel’s landmark Egoïste in 1990. Not only were its gender-bending scent and provocative name immediately, and forever, etched in our collective memory (particularly in France), but who could forget Jean Paul Goude’s gorgeously camp TV commercial, with its over-the-top Prokoviev soundtrack and hysterical women shouting from balconies? Citing the 17th-century French playwright Pierre Corneille, this is what they so plaintively, melodramatically cried out (translated): “Egoïste, where are you? Stop hiding, selfish man! Watch my ire! I will be implacable! O anger! O despair! You betrayed my love. Have I lived simply to know this infamy? Show yourself! Egoïste!”

As the fragrance marks its 20th anniversary this year, we wanted to know more about its genesis and its genius creator, Jacques Polge, Chanel’s legendary in-house perfumer—or “nose”—for 32 years…

A Chanel executive once told me that of all the fragrances you’ve created at Chanel, Egoïste is your favorite. Is that true?
Yes, it’s true, it’s my favorite. It was so new and singular—and still is.

How did the adventure start?
What happened was, I found an old formula by Ernest Beaux [creator of N°5] of a women’s fragrance called Bois des Iles, which is exclusively sold in Chanel stores. There was a high content of sandalwood in it. We were used to such scents as fougères in men’s fragrances, but sandalwood had never been used as the main note in a male perfume. Egoïste is built around that. There is also some ambrette seed in it.

What about the name? Egoïste, which means selfish in English, is perhaps not the easiest way to market a fragrance.
In our industry, we always use code names while working on fragrances. For example, I have a bottle here named Carla. It has nothing to do with Mrs. Sarkozy. It is a new variety of lavender. So at the time, in the eighties, I was working on a men’s fragrance that we called Black Wood. Chanel’s then-CEO had said that if we were to launch a men’s fragrance, we should also launch a menswear line. Ultimately, they dropped the menswear idea, so he decided to cancel the fragrance. But some of us really liked it, so we said, “We’re still going to launch it. Only, it will be exclusively available in our flagship stores.” We called it Bois Noir.

It still wasn’t called Egoïste?
No. But when you put fragrances in stores, there is always a fan base. And people loved Bois Noir. There really was a buzz around this perfume. So we decided to launch it for a wider audience. The marketing people said Bois Noir wasn’t a good name, so they chose Egoïste instead. There was this beautiful photography magazine called Egoïste, which was done by Nicole Wisniak. We called her and bought the rights to use the name for the fragrance.

Then there was the fabulous commercial…
Yes. Jean Paul Goude made this very strong commercial, which played a major role in the fragrance’s fame. Yet, despite all the exposure, the fragrance didn’t sell that well, especially in America. We had expected more success with it. So we launched Egoïste Platinum in 1994, which was a more classic scent, and it was a much bigger hit. But I am still very glad we did Egoïste. I think it’s important for a brand to have a fragrance that shakes things up. You know, the men’s market is very particular. I know we went far with Egoïste, but I like it. It was good for Chanel. Brands today maybe don’t have the courage that they used to.

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September 1, 2010

Chanel Soho Story Collection

For me, SoHo is a place where Bohemian ideals meet the toughness of the city… I love the tension and energy this creates.

-Peter Philips

To commemorate the re-opening of the Chanel Soho Boutique, and just in time for New York Fashion Week, Peter Philips created the Soho Story Collection features feminine pinks juxtaposed with industrial metallics.  The collection includes a palette inspired by pop art with the letters SOHO stamped in the powder.  One swipe of all 4 shades gives you a healthy, natural glow.  From nails to lips, the Soho Story Collection covers all bases.  Peter Philips explained,

I had a specific girl in mind who is both hard and soft. A girl who discovers a new city, a new life.” adds Peter Philips. “This is a very special kind of New York woman.  She is innocent, but she has a steely determination that fuels the city.

The full collection consists of: Soho de Chanel ($65.00), Quadra Eye Shadow in Stupendous, ($56.00), Rouge Coco in Stunning, ($30.00), Rouge Allure Laque in Stunt, ($32.00), Glossimer in Star, ($27.00), Le Vernis in Steel, ($23.00), Le Vernis in Strong, ($23.00).  Chanel’s Soho Story collection will be available on chanel.com on September 7th and September 10th at the SoHo Boutique (Fashion’s Night Out).

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August 30, 2010

Behind the Scenes: BLEU DE CHANEL Advertising Film Directed By Scorsese

Last week Chanel released the advertising film for Bleu de Chanel directed by Martin Scorsese and starring Gaspard Ulliel. The behind the scenes videos below are an interesting glimpse into the making of the short film and you get to see the genius of Scorsese at work. Chanel has done it again with another great advertising film. I’m looking forward to the next one!

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August 26, 2010

Dee & Ricky Limited Edition Lego Chanel Lipstick

Dee & Ricky Limited Edition Lego Chanel Lipstick

The infamous kidult twins Dee & Ricky just released their newest limited edition Lego piece – the Chanel lipstick.  These are not for wearing – not on your lips anyway.  The duo has found fame by making Lego accessories ranging from hearts, music notes, crosses and even cigarettes.  I must say this is my favorite by far!  Limited to only 50 pieces, you can get yours by emailing the twins at INFO@DEEANDRICKY.COM.

Source

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Filed under: Chanel,Chanel Culture — Tags: , , , , — La Chanelphile @ 7:21 pm

Chanel Sale on Portero Luxury

Chanel Sale on Portero Luxury
Portero Luxury is hosting another Chanel sale of gently used handbags and some of these bags are gorgeous! Not sure how they source these pieces but some of them have been safely tucked inside someone’s closet and have recently been let out to play. The bags are by no means cheap but they are a bit discounted and if you use promo code COCO you get an extra $100 off. Count your pretty pennies the sale ends on Monday at Noon EST.

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Filed under: Chanel,Chanel Handbags — Tags: , , , , — La Chanelphile @ 10:29 am

August 25, 2010

Chanel Unveils Scorsese-Directed BLEU DE CHANEL Advertising Film

Building on a tradition of partnerships with influential directors, CHANEL gave a free hand to Academy Award-winning filmmaker Martin Scorsese to direct the highly anticipated short advertising film for its new men’s fragrance BLEU DE CHANEL.

Entitled Bleu de Chanel, the film features celebrated French actor and rising international star Gaspard Ulliel playing the role of a young actor whose artistic talent, rebelliousness and luck have recently catapulted him into the public eye, but who refuses to conform to the lifestyle and expectations his newly found fame has forced upon him. As he struggles with new pressures and demands, he encounters his first love who for years supplied him with the passion and turmoil that fueled his work. Faced with a choice, he pushes aside convention to embody the bold character of BLEU DE CHANEL by daring to be unexpected.

A reflection of his deep history with the Rolling Stones, Scorsese chose the song She Said Yeah, a 1965 release from their album December’s Children (And Everybody’s), as the soundtrack for the film.

“Martin Scorsese is a director whom I’ve admired for a long time,” says Gaspard Ulliel. “I see him as one of the great masters of contemporary filmmaking. Throughout the five days of work, he overflowed with energy and enthusiasm and achieved something that truly stands out from other fragrance commercials.”

Created by CHANEL Master Perfumer Jacques Polge, BLEU DE CHANEL is a woody aromatic fragrance for today’s modern man. The provocative fragrance features notes of grapefruit, dry cedar and labdanum.

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Filed under: Chanel,Chanel Fragrance,Chanel Media — Tags: , , , — La Chanelphile @ 10:07 am

August 23, 2010

CHANEL J12 Marine Launch with Laird Hamilton

CHANEL J12 Marine Launch with Laird Hamilton

Over the weekend Chanel invited some fancy-pants people out to Montauk to celebrate the release of the lastest J12 Marine men’s watch.  Laird Hamilton, the new brand ambassador, is a professional surfer and married to professional volley ball player Gabrielle Reece.  “Like CHANEL’s newest brand ambassador, Laird Hamilton, CHANEL has allowed themselves to be swept away by the beauty of the waves, and has incorporated these elements into the design of the J12 Marine, the newest addition to CHANEL’s fine timepiece collection.”

The guests ““…dined on fresh seafood at wooden tables and then gathered around the fire pit for cocktails and smores.”  Can we say jealous?  And how about the surf boards?  I’ve always been to scared to try surfing but a Chanel surf board can easily sway me…

The event looks like it was awesome and though you may not think of Chanel when you think of surfing, Chanel always manages to have that magic touch that makes just about anything seem like it was meant to be paired with Chanel.  My only question is, where was my invitation to this? :)

Image Source: NOTCOT

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Update: Les Khakis de Chanel Nail Collection Store Locations

Les Khakis de Chanel Nail Collection

I just got word that Macy’s will not be carrying Les Khakis de Chanel Nail Collection. The trio of khakis can be purchased on Chanel.com, Chanel boutiques and select Bloomingdale’s, Saks and Nordstroms beginning on September 10th – mark your calendars!

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August 20, 2010

Karl Lagerfeld Hosts Dinner For Soho Boutique Re-Opening

On September 9th, Karl Lagerfeld will jump-start New York Fashion Week with a chic dinner to celebrate the re-opening of the Soho Chanel boutique.  Approximately 300 guests will be in attendance and I’m sure it will be a who’s who of the young, rich and beautiful.  What I would do for an invite!

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Bleu de Chanel Ad Trailer

Chanel’s newest fragrance for men, Bleu de Chanel, recently released and is now available on Chanel.com. You may remember that Martin Scorsese was tapped to film the ad starring French actor Gaspard Ulliel, and now the trailer is out. Stay tuned for the full ad coming soon!

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Filed under: Chanel — La Chanelphile @ 11:01 am
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