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La Chanelphile

October 18, 2013

Chanel Announces New Chanel Nº5 Campaign

chanel no5 marilyn monroe

Chanel Nº5 has long been associated with Marilyn Monroe, and now the new Chanel Nº5 campaign inspired by Marilyn Monroe’s infamous quote will begin this fall in print and on television.  Here’s what Chanel had to say…

FROM LEGEND TO TRUTH THE STORY OF A FAMOUS QUOTE…
Once upon a time there was the most desirable woman of the 20th century…
Marilyn Monroe – the icon with a fresh sensuality – was the very essence of femininity. When she adopted CHANEL N°5, did she know what Mademoiselle Chanel had said of the bold fragrance back in 1921 : “I want a woman’s fragrance that smells like a woman” ?
Back then, the legend that this free and passionate woman wore nothing to bed but a few drops of CHANEL N°5 rocked the world. Her candid declaration of love for the quintessential feminine fragrance was there in black and white, in an article published on August 7, 1952 that accompanied her first cover of Life Magazine: “Marilyn, what do you wear to bed? So I said I only wear CHANEL N°5.”
Today, that legend has become a reality. While perusing the archives on the star, the House of CHANEL discovered an unreleased recording capturing the spontaneous ambassadress’ original words.
Flashback on the soundtrack : in 1960, Georges Belmont, editor-in-chief of Marie-Claire magazine *, interviewed the star of the film “Let’s Make Love” by Georges Cukor. On the spur of the moment, Marilyn confirmed the sincerity of her love for N°5: “You know, they ask me questions. Just an example: ‘What do you wear to bed? A pyjama top? The bottoms of the pyjamas? A nightgown?’ So I said, ‘CHANEL N°5’, because it’s the truth… And yet, I don’t want to say ‘nude’. But it’s the truth !”
Vibrant, innocent and free, her voice is part of the universal collective unconscious. A stirring testimony. The height of seduction. The height of emotion.
With this declaration, and the photo by Ed Feingersh ** showing her with a bottle of N°5 nestled in her décolleté, she definitively established N°5 as the fragrance of timeless femininity…

* © Marie Claire 1960 ** © Michael Ochs Archives / Getty Images

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Filed under: Chanel,Chanel Fragrance — Tags: , — La Chanelphile @ 9:35 pm

July 8, 2013

Olivier Polge To Succeed Jacques Polge at Chanel Fragrance

olivier polge

From left to right: Jacques Polge, Olivier Polge, Christopher Sheldrake

For thirty-five years, Jacques Polge has preserved the unique olfactory heritage of the house of Chanel, while also innovating by creating unique scents that capture the timeless elegance and style that Chanel has come to epitomize. His work since 1978 guarantees him a place in the history of contemporary perfumery.

Olivier Polge, son of Jacques Polge, has followed in his father’s footsteps. As a perfumer for International Flavors and Fragrances since 1998, he’s created acclaimed fragrances “including Dior Homme from Christian Dior, Flowerbomb and Spicebomb by Viktor & Rolf, Flora Botanica from Balenciaga Paris, Dolce & Gabbana The One for Men, Jimmy Choo by Jimmy Choo and last year’s hit, La Vie est Belle by Lancôme.” (WWD). In 2009, Olivier was awarded the “Prix International du Parfum”, an award honoring top perfumers. His appointment as the fourth perfumer for Chanel solidifies his place in olfactory history.

To ease the transition from father to son, Christopher Sheldrake, Director of Research and Development at the CHANEL Fragrance Laboratory since 2005, will carry on his role of ensuring the smooth functioning of this department while continuing to work as a creative tandem with Jacques Polge, and then Olivier Polge.

I’m very excited to see what Olivier Polge will do in his new position at Chanel. Though bound by tradition, I could see him wanting to make his own mark, apart from that of his father. Olivier Polge will join Chanel in September.

Photo of Olivier Polge by Hajime Watanabe
Photo of Christopher Sheldrake by Julien Claessens & Thomas Deschamps

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Filed under: Chanel Fragrance — Tags: — La Chanelphile @ 8:26 pm

May 15, 2013

Videos: N°5 CULTURE CHANEL Exhibition

Whew, these days Chanel is releasing so many videos I feel like all I’m doing is re-posting videos. Rather than splitting them up, I’m posting all of the videos regarding the N°5 CULTURE CHANEL Exhibition in this post.

Chanel has created videos documenting the opening of the N°5 CULTURE CHANEL Exhibition, the behind the scenes and the artistic influences. You can view them all below. I so wish I were in Paris to see this for myself. I hope this exhibit will travel! You can also learn more on http://www.5-culturechanel.com

N°5 CULTURE CHANEL Exhibition Opening – Part 1

The opening of the N°5 CULTURE CHANEL exhibition was a memorable event attended by many artists and celebrities. Among them, CHANEL N°5 Ambassadresses Carole Bouquet, and Audrey Tautou, as well as CHANEL Ambassadors Vanessa Paradis and Gaspard Ulliel.

N°5 CULTURE CHANEL Exhibition Opening – Part 2

Discover more on the opening night of the N°5 CULTURE CHANEL Exhibition with CHANEL Ambassadresses Anna Mouglalis, Astrid Bergès- Frisbey, and Zhou Xun.

N°5 CULTURE CHANEL – Behind the scenes

Behind the scenes: the installation of the N°5 CULTURE CHANEL exhibition at the Palais de Tokyo.

N°5 CULTURE CHANEL – The Artistic Influences

“A drop of CHANEL N°5 is much more than a drop of perfume…” Listen to Jean-Louis Froment, Curator of the N°5 CULTURE CHANEL exhibition.

N°5 CULTURE CHANEL – The Missing Part

An interview with Jean-Louis Froment, the curator of the N°5 CULTURE CHANEL exhibition.

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February 20, 2013

N°5 Culture Chanel Exhibit Comes to Paris

no 5 culture chanel exhibi paris

Coco Chanel & Chanel N°5

1937 - Gabrielle Chanel in her suite at the Ritz hotel in Paris. Published in Harper's Bazaar in 1937, this photo was chosen for the CHANEL N°5 advertisement. For the first time, Chanel herself promoted her perfume.   Photo François Kollar © Ministère de la Culture Médiathèque du Patrimoine, Dist. RMN

1937 – Gabrielle Chanel in her suite at the Ritz hotel in Paris. Published in Harper’s Bazaar in 1937, this photo was chosen for the CHANEL N°5 advertisement. For the first time, Chanel herself promoted her perfume.
Photo François Kollar © Ministère de la Culture Médiathèque du Patrimoine, Dist. RMN

In 1921, Gabrielle Chanel launched her first perfume – N°5.

She entrusted this task to Ernest Beaux, a French perfume creator to the court of Russia until 1917, whom she later met in Grasse in 1920. Together they invented a fragrance “with the scent of a woman” as she would like to qualify it. Thought out like a designer-dress, N°5 was the first “abstract” fragrance. Unlike the fragrances in fashion at the time, which often suggested a single “figurative” scent like rose, jasmine or lilac, N°5 had no identifiable dominant note among the eighty ingredients that made up its composition.

New and audacious, N°5 evoked a mysterious flower. This olfactory revolution succeeded in outmoding all other fragrances. If Mademoiselle Chanel conceived her N°5 to be a manifesto, she also carefully and intentionally decided on its stark name, once again defying conventions of the time with just a simple laboratory sample number, which also happened to be her lucky number.

The same minimalist rigor was applied to the N°5’s visual presentation, with its squared edges and clean graphic lines, it was slid inside white gros-grain packaging edged with black, which echoed the pure lines she used in her fashion creations.

Mademoiselle Chanel knew that this radicalness would launch her off into the avant-garde of her time – N°5’s destiny was to become an icon of modernity.

CHANEL - Daniel JOUANNEAU - Didier ROY

CHANEL – Daniel JOUANNEAU – Didier ROY

N°5 Culture Chanel

Photographer : Thierry Depagne

Palais de Tokyo, Gianni Motti Big, Crunch Clock, 1999-2005
Photographer : Thierry Depagne

From May 5th until June 5th, 2013 the Palais de Tokyo in Paris will house the N° 5 CULTURE CHANEL exhibition as part of its Guest Program. This exhibition has once again been entrusted to Jean-Louis Froment, the curator of the previous editions of CULTURE CHANEL, held successively in Moscow’s Pushkin State Museum for Fine Arts, in Beijing at the National Art Museum of China and more recently in the Opera House in Canton.

Made up of subtle plays of correspondences, N° 5 CULTURE CHANEL cracks the N° 5 code to reveal the links which connected it to specific moments in time and to the avant-garde movements it spanned.

The works of art, photographs, archives and objects exhibited provide an account of the many inspirations which fed the imagination and world of Mademoiselle Chanel. They echo her inner thoughts and shed light on this unique and timeless perfume; whether through her favorite destinations like Venice, Russia or her villa, La Pausa or through the creations of her artist, poet and musician friends Cocteau, Picasso, Apollinaire, Stravinsky, Picabia.

Focusing on the long lasting attachments between CHANEL and the arts, N° 5 CULTURE CHANEL seeks to reveal the timeless and iconic artistic essence of the N° 5 perfume. The N° 5 CULTURE CHANEL exhibition has been put together by Jean-Louis Froment with the participation of Irma Boom, Piet Oudolf, Laurent Burgisser and Jérôme Schlomoff.

Learn more on 5-culture.chanel.com.

CHANEL - Daniel JOUANNEAU - Didier ROY

CHANEL – Daniel JOUANNEAU – Didier ROY

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February 5, 2013

Les Exclusifs de Chanel 1932

*Guest Post written by Alexis Dayers*

chanel les exclusifs 1932

Chanel Master Perfumer Jacques Polge, the nose behind 95% of Chanel’s fragrances, introduced the latest scent from the Les Exclusifs collection – 1932. The scent was named after the year Gabrielle Chanel debuted her first high jewelry collection, Bijoux de Diamants, which featured a collection of brilliant stars, fringes, feathers, bows and striking comets.

coco chanel bijoux de diamants

The image above is a still from the original showcase at Mademoiselle Chanel’s apartment. She arranged the diamonds in a way that was unique and ahead of the time. The 2012 Comete piece below pays tribute to the 1932 original and it’s my favorite of the collection.

coco chanel 1932 star choker

As beautiful and striking as this collection was and is – I hardly think of showstopping diamonds when I smell the fragrance. As a matter of fact, I feel a calming comfort.

chanel spring 2013 couture forest

Notes:

Top: aldehydes, neroli, bergamot

Middle: jasmine, rose, ylang-ylang, carnation, lilac

Bottom: vetiver, orris root, incense, opoponax, courmarin, vanilla, ambrette, musk

Les Exclusifs de Chanel 1932 opens with a floral aldehyde, citrus and jasmine. At first whiff I’m not swept off my feet but it’s a Chanel and I’m prepared to ride out this fragrance journey. What I have learned since I became a fragrance enthusiast was to have patience. What you may not be wowed by in the first three minutes will turn into something great within ten to twenty minutes or vice-versa. What happens next is the rose note kicks in. The jasmine is still there but it’s lingering in the background, not to heady to give you a headache but just enough to linger like a good memory. There’s bits of spice from the carnation but it’s fleeting. My nose isn’t sensitive and trained enough to pick the ylang-ylang and lilac but it’s at this point where I am paying attention again.

I am pretty sure the people on the train wonder what is wrong with me again because I can’t stop smelling my wrist.

The drydown is what brings it home for me. The jasmine becomes faint but the rose is still going strong and now I get a bit of a honey, almond, sweet hay. The wood notes are almost creamy. The soft powdery musk hugs my skin. It’s feminine, warm and makes me feel downright beautiful. Close to an hour later, I’m enveloped in a deep resinous vanilla, powdery aldehydes, sweet musk and woods. I feel like I’m wrapped in cashmere, particularly the $1000 cashmere wrap I got to try on at the Chanel boutique and I almost cried when I had to give it back the sales associate, while wearing this scent.

The sillage is moderate and longevity is quite impressive – I can get almost five hours of wear time before I felt the need to reapply. Anything that lasts over three hours on me is a good thing.

This is offered in a 75ml bottle ($130/USD) and 200ml ($230/USD). Les Exclusifs de Chanel is an exclusive collection found at Chanel boutiques and some department stores (flagship Nordstrom store – Seattle, WA).

I only own one 75ml bottle (Bois des Iles) of an Exclusif and I am really considering saving up for a small bottle of 1932. Like I mentioned earlier, I wasn’t wowed initially but I will usually give a fragrance three tries before I give my sample or decant away. There’s a bit of familiarity – the bits of honey is reminiscent of another Les Exclusifs scent, Beige, which is a beautiful honeyed white floral. Rose and woods are favorite notes of mine so that help win my vote and I’m a sucker for a sweet, powdery clean musk drydown. It’s beautiful and perfect for the office, lunch with girlfriends and in my case, play dates at the playground. Added bonus – the simple square bottle design with the heavy magnetic cap can make even the most shoddy dressers look like a million bucks. It makes you feel feminine just like a great classic Chanel scent would.

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Filed under: Chanel,Chanel Fragrance — Tags: , — La Chanelphile @ 5:54 am

December 16, 2012

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley in San Francisco

On Friday and Saturday, the San Francisco streets were a bit more dressed up with the presence of a refurbished Chanel trolley car.  Decked out in signature black and white, the Chanel Nº5 Trolley featured tweed seats and a six-window display detailing the history of Chanel Nº5.

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley in San Francisco

The exhibit began with Chanel Nº5′s start as a creation of Gabrielle Chanel and perfumer Ernest Beaux and a 3D printed replica of 31 Rue Cambon.

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley – Created by Gabrielle Chanel and Perfumer Ernest Beaux

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley – Replica of 31 Rue Cambon

Next, the evolution of the Chanel Nº5 bottles was displayed – also 3D printed replicas – along with the current Chanel Nº5 ad campaign featuring Brad Pitt.

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley – The evolution of the Chanel Nº5 bottle

As you walked through the Chanel Nº5 trolley you were invited to experience the scent of May Rose – one of the main ingredients of Chanel Nº5 – and the sweetest, loveliest rose scent I have ever experienced.

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley – The lovely scent of May Rose

The exhibit closed with experiencing the different iterations of Chanel Nº5 – Chanel Nº5 Parfum, Chanel Nº5 Eau de Toilette, Chanel Nº5 Eau de Parfum and Chanel Nº5 Eau Premiere.

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley – The Different Interpretations of a Classic Scent

To experience each of the different interpretations of Chanel Nº5, Chanel had its patented, exclusive ceramic blotters.  The use of ceramic blotters allows the user to experience the truest form of the scent without the need for spraying.  While other perfume brands just water down the scent to create Eau de Parfum and Eau de Toilette, Chanel does not engage in this practice.  Instead, adjustments are made to the basenotes of the fragrance for each interpretation.

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley – Close-up of the Tweed Seats

Created in 1921, Chanel Nº5 Parfum is a blend of florals and aldehydes with May Rose and Jasmine, both from Grasse, France at the forefront.  In 1924, the Chanel Nº5 Eau de Toilette was created with the Sandalwood scent enhanced creating a more woodsy scent.  We don’t see a new development until 1986 with the creation of Eau de Parfum, by Chanel Master Perfumer Jacques Polge, which softened the Jasmine and Ylang-Ylang notes. There was a large time span between the creations of Eau de Toilette and Eau de Parfum because before the 197-s Eau de Parfums did not exist.  Finally in 2008, Jacques Polge created Chanel Nº5 Eau Premiere, a modern, lighter interpretation of Chanel Nº5.

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley – Close-up of the steering wheel

After experiencing each of these fragrances, I was surprised to learn that I had never actually smelled the original Chanel Nº5.  I knew that the main ingredients were May Rose and Jasmine but I could never find them in the scent.  That’s because the Chanel Nº5 that I was familiar with was the Chanel Nº5 Eau de Parfum and I didn’t know that each interpretation was a bit different.  I’m so happy that I was able to experience the true essence of Chanel Nº5 in the Chanel Nº5 trolley!

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley in San Francisco

After guests made their way through the trolley  to view the exhibit, they were helped off the trolley by handsome models and given a ticket that was stamped – with a stamp in the shape of a Chanel Nº5 bottle.

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley ticket with stamp

Once you received a ticket you were invited to visit Macy’s to receive a free sample of Chanel Nº5 Eau de Parfum and Chanel Nº5 Eau Premiere.

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 sample received with the Chanel Nº5 Trolley ticket

Visiting the Chanel Nº5 was a wonderful experience – and a lovely way to start off a day of holiday shopping in Union Square, San Francisco.  Attending a Chanel event lets you experience the brands exquisite attention to detail where absolutely nothing is overlooked.  From the immaculate design of the trolley complete with interlocking C’s on the hubcaps and steering wheel, to the tweed on the seats, to the little Chanel Nº5 bottle stamp for the tickets.  If you were in San Francisco I hope you had a chance to experience this for yourself. If not, I hope you enjoy the photos.

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley in San Francisco

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Filed under: Chanel,Chanel Culture,Chanel Fragrance — Tags: , , , — La Chanelphile @ 8:24 pm

December 12, 2012

Visit the Chanel N°5 Trolley in San Francisco!

chanel no5 san francisco trolley ticket

“Clang, clang, clang went the trolley!” I am very excited to announce that Chanel will be hosting an event in San Francisco this week to celebrate Chanel N°5 and the holiday season! Chanel has created an installation where the public can experience the world of N°5 inside a reconstructed San Francisco trolley car. The Chanel N°5 trolley will be open to the public on Friday, December 14th @ 12noon – 3:30pm and Saturday, December 15th @ 12noon – 3:30pm. It will be parked outside of Macy’s on Geary St. in Union Square Park. I can’t wait to see it! If you can’t make it don’t worry, I’ll tell you all about it :)

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Filed under: Chanel,Chanel Culture,Chanel Fragrance — Tags: , , — La Chanelphile @ 4:17 am

November 15, 2012

Inside Chanel Part 2: Marilyn & N°5

marilyn  monroe chanel no5

We’ve all seen the image of Marilyn Monroe putting on Chanel N°5 and we’ve heard the infamous answer to the question “what do you wear to bed”. Now, Inside Chanel Part 2: Marilyn & N°5 shows us unpublished photos and voice recordings of Marilyn Monroe and Chanel N°5. Watch the video below…

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Filed under: Chanel Fragrance — Tags: — La Chanelphile @ 11:19 am

October 16, 2012

CHANEL N°5 Ad Film with Brad Pitt Part 2 – Wherever I Go

Here is part two of the Chanel N°5 commercial film featuring Brad Pitt and directed by Joe Wright.  The film uses the same audio of the first film with Brad Pitt speaking in the background but the imagery shows different women and of course, the iconic bottle of Chanel N°5.   I think people that didn’t like the first ad may enjoy this one more.  I enjoy both of them and I can’t wait to see more!

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Filed under: Chanel,Chanel Ad Campaigns,Chanel Fragrance — Tags: , , — La Chanelphile @ 8:13 pm

October 14, 2012

Brad Pitt for Chanel N°5 – Photos by Mario Sorrenti

Chanel recently premiered the new Chanel N°5 ad featuring Brad Pitt and directed by Joe Wright.  Sam Taylor-Wood took photos of the behind the scenes filming of the commercial ad and Chanel also sent images of Brad Pitt photographed by Mario Sorrenti.  You can see the Mario Sorrenti images below . . .

Brad Pitt Chanel No5 Mario Sorrenti

Brad Pitt Chanel No5 Mario Sorrenti

Brad Pitt Chanel No5 Mario Sorrenti

Brad Pitt Chanel No5 Mario Sorrenti

Brad Pitt Chanel No5 Mario Sorrenti

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Filed under: Chanel,Chanel Ad Campaigns,Chanel Fragrance — Tags: , , — La Chanelphile @ 11:31 pm
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