“The smell of a freshly printed book is the best smell in the world.”
Back in April 2011, I mentioned that there were rumors online about Karl Lagerfeld working on a fragrance that smelled like books – that were refuted as soon as they came out. Well, with time the truth has come to light. While Karl Lagerfeld did not create the scent, he did have a hand in Paper Passion.
Paper Passion is a fragrance by Geza Schoen, Gerhard Steidl, and Wallpaper* magazine, with packaging by Karl Lagerfeld and Steidl. As stated on the Steidl website:
This tells the story of a passion and a twisting plot to put the particular bouquet of freshly printed books in a bottle. Gerhard Steidl was first alerted to the importance of the smell of a book by Karl Lagerfeld, prompting a passion for paper and the composition of a scent on the pages of a book. To Wallpaper* magazine the pairing of the publisher with the perfumer seemed a natural partnership and so the idea for Paper Passion was born. Wallpaper* Magazine commissioned master perfumer Geza Schoen to create a fragrance based on the smell of books to be part of the Wallpaper* magazine Handmade exhibition in Milan.
I can’t wait to get a whiff of Paper Passion – I know what new book smells like but I’m curious to see how that translates into a fragrance. I especially love the packaging! It reminds me of something James Bond would have in his library. I just pre-ordered my “copy” of Paper Passion. Paper Passion is available for pre-order now on Amazon.com.