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La Chanelphile

March 12, 2013

Alice Dellal is the Face of Chanel Boy Bags Again

alice dellal chanel boy bag spring 2013

Alice Dellal made her Chanel debut in the first Chanel Boy Bag ad campaign last spring and now Chanel has unveiled the second Chanel Boy Bag campaign starring Alice Dellal as the face of Boy Bag again.  The campaign features black and white images of Alice Dellal on horseback  – these photos are reminiscent of an image I’ve seen of Coco Chanel on horseback (with Boy Capel) and were probably inspired by that image (see below).  The campaign was photographed at La ferme de la Chapelle, Fontaine-Chaalis.

For more information on Chanel’s Boy Bag collection visit boy.chanel.com.

alice dellal chanel boy bag spring 2013

alice dellal chanel boy bag spring 2013

alice dellal chanel boy bag spring 2013

coco chanel boy capel

gabriellaLCsignature

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February 28, 2013

Tilda Swinton for Chanel Paris-Edinburgh Campaign

Tilda Swinton Chanel Paris Edinburgh

Karl Lagerfeld has chosen Tilda Swinton to be his heroine in the advertising campaign for the 2012-13 Métiers d’Art Paris-Edimbourg collection. Her unique personality, charisma and allure have charmed the House of CHANEL: “Tilda perfectly embodies the Paris-Edimbourg collection. She is of course Scottish, but more than that she is a modern woman, a timeless icon of elegance,” declared Karl Lagerfeld.”

The campaign will be public come May 2013.

Photo by Olivier Saillant courtesy of Chanel.

gabriellaLCsignature

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November 9, 2012

Chanel Cruise 2012-13 Ad Campaign With Cara & Saskia

chanel cruise 2012 2013 ad campaign cara delevingne

Images of the Chanel Cruise 2012/13 ad campaign have surfaced and they bring to life the 18th century style re-imagined by Karl Lagerfeld as we saw earlier this year from his presentation in the gardens of Versailles. The campaign was shot by Karl Lagerfeld and features Saskia de Brauw and Cara Delevingne and the gilded backdrop, apparel and accessories bring to mind the decadence of Marie Antoinette.

chanel cruise 2012 2013 ad campaign cara delevingne

chanel cruise 2012 2013 ad campaign saskia de brauw

chanel cruise 2012 2013 ad campaign saskia de brauw

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Filed under: Chanel,Chanel Ad Campaigns — Tags: — La Chanelphile @ 12:07 pm

October 14, 2012

Brad Pitt for Chanel N°5 – Photos by Mario Sorrenti

Chanel recently premiered the new Chanel N°5 ad featuring Brad Pitt and directed by Joe Wright.  Sam Taylor-Wood took photos of the behind the scenes filming of the commercial ad and Chanel also sent images of Brad Pitt photographed by Mario Sorrenti.  You can see the Mario Sorrenti images below . . .

Brad Pitt Chanel No5 Mario Sorrenti

Brad Pitt Chanel No5 Mario Sorrenti

Brad Pitt Chanel No5 Mario Sorrenti

Brad Pitt Chanel No5 Mario Sorrenti

Brad Pitt Chanel No5 Mario Sorrenti

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Filed under: Chanel,Chanel Ad Campaigns,Chanel Fragrance — Tags: , , — La Chanelphile @ 11:31 pm

Brad Pitt for Chanel N°5 – Behind the Scenes

Chanel just premiered its first in a series of commercial films for Chanel N°5 directed by Joe Wright and featuring Brad Pitt. Here are some shots of the behind the scenes action as photographed by Sam Taylor-Wood.

brad pitt chanel no 5 by sam taylor wood

brad pitt chanel no 5 by sam taylor wood

brad pitt chanel no 5 by sam taylor wood

brad pitt chanel no 5 by sam taylor wood

brad pitt chanel no 5 by sam taylor wood

brad pitt chanel no 5 by sam taylor wood

brad pitt chanel no 5 by sam taylor wood

brad pitt chanel no 5 by sam taylor wood

brad pitt chanel no 5 by sam taylor wood

brad pitt chanel no 5 by sam taylor wood

brad pitt chanel no 5 by sam taylor wood

brad pitt chanel no 5 by sam taylor wood

brad pitt chanel no 5 by sam taylor wood

brad pitt chanel no 5 by sam taylor wood

brad pitt chanel no 5 by sam taylor wood

All Photos by Sam Taylor-Wood courtesy of Chanel

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Filed under: Chanel,Chanel Ad Campaigns — Tags: , , — La Chanelphile @ 11:21 pm

New CHANEL N°5 Ad with Brad Pitt – There You Are

brad pitt chanel no5

Chanel premiered the new Chanel N°5 ad featuring Brad Pitt. Contrary to the usual format, this is the first fragrance ad campaign featuring a man for a women’s fragrance. When I first heard that Brad Pitt was the face of Chanel N°5 I wasn’t in love with the idea and when I first saw the ad it was not my favorite. But, the more I think about it, the more I like it. It’s lingering on my mind – very much like the scent of Chanel N°5.

The ad features Brad Pitt – and the only thing close to special effects is the play on light. Sometimes he’s well lit and sometimes there’s a bit more of shadow. He stand looking off speaking abstractly, but then you realize he is talking about a woman who is as he says “My luck, my fate, my fortune…” Though he may be apart from his lady, her memory and her scent is always with him.

The new Chanel N°5 ad is directed by Joe Wright, the director of Atonement, Anna Karenina and the two Coco Mademoiselle ads featuring Keira Knightley. Wright was commissioned to direct several short commercial films each evoking the memories, thoughts and dreams of a man being seduced by a fragrance. In short, Wright stated, ““Each resembles a short poem.”

Though many of the comments on Youtube are less than complimentary, now that I’ve had some time to watch the ad a few times I think that the comments of naysayers are nearsighted. First, when people are confronted with something different, the knee-jerk reaction is always negative. When confronted with something unfamiliar people feel uncomfortable and it’s easier to say you don’t like something rather than think about what it is that you like or dislike.

More importantly, I think that selling a women’s fragrance by having a man talk about a woman and her fragrance is really smart. Wearing perfume is one of the oldest tricks in the play book of seduction – hearing a man talk about how successful a scent is sounds like a really clever way to market it.

What do you think about the new ad?? Comment below!

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Filed under: Chanel,Chanel Fragrance — Tags: , , — La Chanelphile @ 9:56 pm

July 19, 2012

Chanel Autumn Melody Fall-Winter 2012/13 Pre-Collection

chanel fall-winter 2012/2013 pre collection autumn melody

Chanel has released a new campaign and microsite called Autumn Melody and gives us a look at the Chanel Fall-Winter 2012/13 Pre-Collection. The campaign is shot by Karl Lagerfeld and features models Lindsay Wixson & Edie Campbell. You can see the images below or on the Chanel Fall-Winter 2012/13 Pre-Collection Autumn Melody website.

chanel fall-winter 2012/2013 pre collection autumn melodychanel fall-winter 2012/2013 pre collection autumn melody

chanel fall-winter 2012/2013 pre collection autumn melody

chanel fall-winter 2012/2013 pre collection autumn melody

chanel fall-winter 2012/2013 pre collection autumn melody

chanel fall-winter 2012/2013 pre collection autumn melody

chanel fall-winter 2012/2013 pre collection autumn melody

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July 16, 2012

First Look: Maïwenn for Chanel Eyewear Campaign

chanel maiwenn eyewear

Last month I wrote that Karl Lagerfeld had chosen Maïwenn to be the face of the Chanel Fall-Winter 2012/13 eyewear campaign.  I recently found images online of the campaign shot by Karl Lagerfeld featuring a very natural looking Maïwenn wearing little makeup and with tousled hair.  Maïwenn stated:  “I had just come back from holiday, so I was feeling great…Maybe that’s the reason it looks simple, natural and spontaneous. And I think I’m wearing hardly any makeup — just a touch of concealer.”

chanel maiwenn eyewear

The Chanel Fall-Winter 2012/13 eyewear campaign features the Tweed collection of glasses which features tweed molded onto the rubber stems of glasses.  This is the first look at the Tweed eyewear collection that I’ve seen and I can’t wait to see more.  I’m sure Chanel used the latest process to give the most realistic look.

The Chanel Fall-Winter 2012/13 eyewear collection will retail for about “200 euros to 380 euros, or $415 to $492 at current exchange.”  The campaign is set to publish in magazines starting in September issues when the glasses will be available for sale.

Source: WWD

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May 16, 2012

First Look: Chanel Pre-Fall 2012 Ad Campaign

chanel prefall 2012 ad campaign

Back in December Karl Lagerfeld took us on the Bombay-Paris express to see the Chanel Métiers D’Art Pre-Fall 2012 Paris-Bombay collection. Earlier this week images surfaced online of the upcoming ad campaign featuring Daria Strokous, styled by Carine Roitfeld and photographed by Karl Lagerfeld.

The styling, hair and makeup seems similar to what we saw on the runway. The photos are set in front of a bar that looks luxurious but is not glitzy. The photos are shot in black and white and I like the way the grayscale makes the photos look a bit aged and the poses are reminiscent of dancing Shiva statues. Stay tuned as you’ll be seeing these ads in magazines in a few months.

chanel prefall 2012 ad campaign

chanel prefall 2012 ad campaign

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March 17, 2012

Boy Chanel: Chanel Boy Bag Spring-Summer 2012

Chanel Boy Bag Alice Dellal
I’ve been covering the behind-the-scenes making of the Chanel Boy Bag spring-summer 2012 campaign, and even saw a short film by Karl Lagerfeld (“My New Friend Boy”) and now we finally get to see the campaign images and collection. The Chanel Boy Bag spring-summer 2012 collection features Alice Dellal and was photographed by Karl Lagerfeld.

I LOVE this campaign. I have to say that I wasn’t that excited about Alice Dellal being chosen as the face of the Boy Bag campaign but I think these images are stunning. Karl Lagerfeld has managed to balance Alice Dellal’s edgy look with a sexy femininity. I love the styling – the bows, pearls, fishnets, the bangles (I NEED) and of course the bags!  Chanel is really expanding the Boy Bag offering with different colors and textures. I love the addition of quilting and caviar leather to the center panel of the Boy Bag and it looks like more strap options and sizes are available now.  Chanel has developed a micro-site devoted to the Chanel Boy Bag and you can view the whole collection below.

Click on an image to enlarge and scroll through the gallery…

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