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La Chanelphile

September 7, 2010

Chanel Announces New Coco Mademoiselle Advertising Campaign

Chanel seems to be on a fragrance ad campaign roll. It seems like every time I post about a new ad campaign, another one is right behind it. Soon after the Scorsese film ad for Bleu de Chanel, Chanel has announced that it’s filming a new Coco Mademoiselle ad campaign featuring the fragrances face, Keira Knightley. Directed by Joe Wright, Chanel continues the tradition of pairing it’s actresses who star in their campaigns with directors the actresses have worked with.*  Knightley and Wright worked together on the 2005 film Pride & Prejudice.

Take a look at the behind the scenes images below.

The old Coco Mademoiselle ad featuring Keira Knightley.

*Previous actress/director pairings:
Chanel No. 5:
Nicole Kidman & Baz Luhrmann in Moulin Rouge
Audrey Tautou & Jean-Pierre Jeunet in Amélie.

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August 30, 2010

Behind the Scenes: BLEU DE CHANEL Advertising Film Directed By Scorsese

Last week Chanel released the advertising film for Bleu de Chanel directed by Martin Scorsese and starring Gaspard Ulliel. The behind the scenes videos below are an interesting glimpse into the making of the short film and you get to see the genius of Scorsese at work. Chanel has done it again with another great advertising film. I’m looking forward to the next one!

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August 25, 2010

Chanel Unveils Scorsese-Directed BLEU DE CHANEL Advertising Film

Building on a tradition of partnerships with influential directors, CHANEL gave a free hand to Academy Award-winning filmmaker Martin Scorsese to direct the highly anticipated short advertising film for its new men’s fragrance BLEU DE CHANEL.

Entitled Bleu de Chanel, the film features celebrated French actor and rising international star Gaspard Ulliel playing the role of a young actor whose artistic talent, rebelliousness and luck have recently catapulted him into the public eye, but who refuses to conform to the lifestyle and expectations his newly found fame has forced upon him. As he struggles with new pressures and demands, he encounters his first love who for years supplied him with the passion and turmoil that fueled his work. Faced with a choice, he pushes aside convention to embody the bold character of BLEU DE CHANEL by daring to be unexpected.

A reflection of his deep history with the Rolling Stones, Scorsese chose the song She Said Yeah, a 1965 release from their album December’s Children (And Everybody’s), as the soundtrack for the film.

“Martin Scorsese is a director whom I’ve admired for a long time,” says Gaspard Ulliel. “I see him as one of the great masters of contemporary filmmaking. Throughout the five days of work, he overflowed with energy and enthusiasm and achieved something that truly stands out from other fragrance commercials.”

Created by CHANEL Master Perfumer Jacques Polge, BLEU DE CHANEL is a woody aromatic fragrance for today’s modern man. The provocative fragrance features notes of grapefruit, dry cedar and labdanum.

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Filed under: Chanel,Chanel Fragrance,Chanel Media — Tags: , , , — La Chanelphile @ 10:07 am

July 30, 2010

Bleu de Chanel Fragrance for Men

Chanel is introducing a new fragrance for men this fall called Bleu, a scent created by Chanel’s “nose” Jacques Polge. Chanel describes the scent as:

The provocative fragrance opens with an intriguing wave of citrus fruits, mingled with the airy scent of a deep blue sea. Next, the zest of Grapefruit punctuates, followed by the tang of Peppermint, Pink Pepper and Nutmeg. Finally, in this initial impression, a touch of Ginger heightens the sharpness of the citrus.

As you may recall, earlier in the year we let you know that Martin Scorcese had directed an advertising film starring French actor Gaspard Ulliel – it was for this fragrance.  The advertising film Bleu de Chanel will be released later in August and Bleu will hit shelves this Fall.

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