Chanel is hosting Numéros Privés (“private numbers”), an eight-day invitation-only event/installation housed at the Wynn in Las Vegas.  The event launched on Friday with a soiree and in true Chanel fashion, the company charted private jets to fly in important clients, friends of the brand, and celebrities including the darling Les Fidèles de Chanel.  Entertainment included DJs Alexa Chung and Nick Cohen with a live performance by Imelda May and her band (retro rockabilly – video posted below if you’re not familiar).

Barbara Cirkva, Chanel’s fashion division president stated that the purpose of Numéros Privés is to “surprise and delight people” – and surprise and delight it did. With ten rooms all devoted to the signatures of the brand, the exhibition played on Coco Chanel’s lucky numbers 5, 2.55 and 31. WWD reported:

One room was filled with Chanel Bearbrick dolls and matching wallpaper, another displayed fine jewelry among sculpted topiaries. There was a recreation of Coco’s apartment at 31 Rue Cambon, and a digital room that decoded the making of the 2.55 handbag. It had quilted leather walls. But no room was as popular as the one filled with old-school carnival claw games, where mesmerized guests tried to grab little Chanel gift bags with a mechanical arm.

The event also coincides with the store re-opening at the Bellagio and with Chinese New Year when many international clients travel to Las Vegas.

I only have one question…where was MY invitation? It MUST have gotten lost in the mail:)

Source: WWD
Image of Rachel Zoe at carnival claw game: The Zoe Report