La Chanelphile

June 11, 2012

Chanel Ephemeral Boutique Capri, Italy Summer 2012

On the heels of opening a pop-up shop at the Hotel La Mistralée in Saint-Tropez, last week Chanel opened an ephemeral boutique on the Italian island of Capri, a historically elite holiday retreat. In the same way that Coco Chanel chose exclusive vacation resorts as the locations of her boutiques, Chanel is focusing on the travel destinations of those who appreciate luxury and have money to burn.

“In the shade of the towering palm trees, guests will savour the exquisite scent of orange and lemon trees while cascades of jasmine perfume the air” as they peruse the Paris-Bombay 2012 Métiers d’Art pre-fall collection. The Chanel ephemeral boutique in Capri has a bohemian feel and is decorated with vintage trunks that perfectly accompany the Paris-Bombay collection.

Ephemeral Boutique
From June 4th to September 30th 2012
10am – 10pm
Via Camerelle, 14/b

Photos © Olivier Saillant for Chanel

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Filed under: Chanel,Chanel Boutiques — Tags: , , — La Chanelphile @ 5:01 am

Chanel Ephemeral Boutique in St. Tropez Summer 2012

Summer Chanel Ephemeral Boutique in St. Tropez
The Hotel La Mistralée in Saint-Tropez is home to a new Chanel Ephemeral boutique that will showcase the Chanel Paris-Bombay and the spring-summer 2012 collections. The XIX century architecture of the Hotel La Mistralée is juxtaposed with geometric patterns and bright colors reminiscent of the 1980s.

To commemorate the opening of the he Chanel Ephemeral boutique at the Hotel La Mistralée in Saint-Tropez Chanel created a limited edition beach tote bag complete with woven straw mat and towel. It’s been pretty much impossible to find a photo of this mysterious tote online but I’m trying to get one! I’ll update you if I find one. The boutique will be open until October 2012.

April 28th to October 7th 2012
10am-1.30pm / 3.30pm-8pm (4.30pm-9pm in July and August)
1, avenue du Général Leclerc
83990 Saint-Tropez

Click on the first image to see all of the photos larger and in a slideshow…

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Filed under: Chanel,Chanel Boutiques — Tags: , , — La Chanelphile @ 4:43 am

January 3, 2012

CHANEL Ephemeral Boutique in Courchevel

CHANEL Ephemeral Boutique in Courchevel What’s better than skiing in the French Alps? Shopping at the Chanel Ephemeral Boutique après-ski in the heart of the Courchevel resort. The fashion house has selected a stripped-down, neutral space as its winter home, a blank canvas on which to project a new story of luxury: contemporary, authentic and elegant.

The entrance is dominated by four striking profiles of Mademoiselle Chanel in white ceramic, each towering over two metres high (which look similar to the ones at the Boon Ephemeral boutique). Inside, the proportions of the 180m² space are equally as arresting. Spanning 17 metres from the threshold to the far wall, the boutique extends along a narrow lengthwise perspective, accentuated by almost minimalist décor that nonetheless manages to steer clear of cold. The ambiance is warmed by the honeyed tones of sycamore flooring: a nod to the “Exclusifs de CHANEL” fragrance line.

The boutique basks in the contrasts of concrete, light boxes, black varnish, neutral hues and flashes of colour. The sheen of navy-blue panels on the walls calls to mind the aesthetic of Karl Lagerfeld’s 2011/12 Cruise collection, showcased here alongside the 2012 Spring- Summer collection. The volumes and depth of the space are enhanced by metal plating that wraps around the displays and traces a stark line along the entire length of the ceiling. A huge surprise is in store at the far end of the boutique: nestled at the adrenalin-fuelled base of the slopes, the premises afford majestic views over the entire Courchevel valley, flooded with the soft, warm glow of natural light.

Stepping over the threshold of the boutique, the visitor is effortlessly drawn into a space of unexpected levels displaying accessories from the collections along with an exceptional array of Fine Jewellery and Watchmaking pieces. Meanwhile, the Ready-to-Wear collection beckons from an island of matte-black corrugated metal. The nearby fitting rooms – hung with yellow to recall the palette of the 2011/12 Cruise collection, and iconic CHANEL burgundy – intrude in a cozy lounge installed with iPad® inviting the visitor to delve deeper into the world of CHANEL, explore the collections, watch fashion shows and read up on the latest Chanel News. Not much of a surprise there since we know Karl loves the iPad!CHANEL Ephemeral Boutique in Courchevel CHANEL Ephemeral Boutique in Courchevel CHANEL Ephemeral Boutique in Courchevel CHANEL Ephemeral Boutique in Courchevel CHANEL Ephemeral Boutique in Courchevel

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Filed under: Chanel,Chanel Boutiques — Tags: — La Chanelphile @ 5:08 am

December 4, 2011

Chanel at Boontheshop Video

Last week I posted some images from the Chanel ephermal (pop-up) boutique at Boontheshop in Korea – Chanel now released a video of the boutique and opening party. I wish I could have been there!

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Filed under: Chanel,Chanel Boutiques — Tags: — La Chanelphile @ 4:55 pm

November 14, 2011

Chanel Ephemeral Boutique in Seoul, Korea

Chanel Ephemeral Boutique in Seoul KoreaChanel’s latest ephemeral boutique is housed at Boon, a concept shop in Korea.  Now through November 20, each floor of the shop will explore one of Chanel’s signature codes.  From Place Vendôme to Chanel’s apartment some of the floor are inspired by places close to Coco Chanel.  The quilted and chain room highlights accessories and craftsmanship while another room is made entirely of porcelain.  After you’ve checked out each floor you can visit the screening room to sit down and watch Karl Lagerfeld’s recent Chanel films.

This ephemeral shop sounds so beautiful I wish I could see it.  Are any of you from Seoul or will be in Seoul?  Please let me know if you check it out – would love to hear about it!


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Filed under: Chanel,Chanel Boutiques — Tags: , , — La Chanelphile @ 11:30 pm

May 2, 2011

Chanel Spring in Cannes Ephemeral Boutique

Chanel is opening a 300 square meter pop-up boutique in Cannes featuring selections from the Spring-Summer 2011 Ready-to-Wear and Paris-Byzance collections. The boutique’s color palette is black and gold and has black mosaic floors, sequined carpets and “offers a view all the way down to the stairs leading up to the Palais des Festivals.”

Chanel stated:

The make-up bar presents the Lumières Byzantines eye shadow palette, created by Peter Philips for the Paris-Byzance collection. The nail bar, meanwhile, highlights a summer palette.

There are pieces from the Paris-Byzance collection as a sneak preview amidst designs from the Spring-Summer 2011 Ready-to-Wear collection, and dresses and suits – on loan from the Chanel Conservatory – worn by those loyal to the House, such as Keira Knightley, Michelle Williams, Penelope Cruz and Michelle Mercier.

The Cannes Ephemeral Boutique will be open from May 7th to May 22nd 2011 from 10am to 7pm. The address is: 6, Boulevard de la Croisette, 06400 Cannes, France.

I wish I could go! I’m hoping Chanel will post images from the boutique – it sounds exquisite!


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