La Chanelphile

June 10, 2010

Chanel N˚5 Wins Fragrance Foundation FiFi Award

The winners of the Fragrance Foundation’s FiFi Awards were announced and Chanel N˚5′s “No.5: Train de nuit” won the award for Best Media Campaign.  As you may recall, the campaign for Chanel N˚5 feautured French ingénue Audrey Tautou and directed by Jean-Pierre Jeunet, who directed her in her breakthrough film, “Amélie.”

The campaign certainly deserves this honor as it was the best media campaign I have seen for a fragrance. Not only was the film beautiful, but all of the correlative marketing materials – from the website to print ads – were gorgeous and evocative of the classic Chanel N˚5 scent.

You can view Chanel’s “No.5: Train de nuit” below:

Share on Tumblr

February 5, 2010

“Lovely Chanel Gifts” Just in Time For Valentine’s Day

Chanel Set of 3 Enamel Brooches with Glass Pearls

Chanel Set of 3 Enamel Brooches with Glass Pearls

Chanel launched a site with an array of “Lovely Chanel Gifts” just in time for Valentine’s Day.  The site has a cute slot machine featuring all of the products that have a bit of a Valentine’s Day theme.    Karl must have tattoos on the brain because not only did he release Chanel temporary tattoos, but one of the earrings are inspired by the classic heart tattoos.  From heart charms on the quilted lambskin classic flap bags to enamel brooches and charms on chain necklaces, all of these gifts are a great way to profess one’s love (in fact, any Chanel gift is a great way to show some love).  The products are available at Chanel boutiques and you’ve got about a week to start dropping hints.

Share on Tumblr