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La Chanelphile

January 25, 2011

Animating Chanel Video – Here Comes the Beauty Pack

Today, Nowness launched an animated Chanel video featuring the Chanel Beauté products as robots.  Think Transformers – but instead of cars, it’s Chanel cosmetics.  The animation is adorable and entertaining and exclusively on Nowness.

Here’s what they have to say about the film – as soon as I can get an embed link I will post it on the site…

A jet-propelled robot, a beaming sun god and an impish spider are not the likeliest of characters to embody the ultra-luxurious world of Chanel, but Peter Philips, the innovative mind behind them, has made his name pursuing the unexpected. Chanel’s Global Creative Director of Makeup took a break from conceptualizing cosmetic gold to don the animator’s cap for today’s short, a work inspired by a series of headdresses he crafted from beauty product packaging for a Vogue Paris shoot. Built from a trove of compacts, glosses, brushes and more, Philips’s characters embark on a journey that begins with a lipstick-powered automaton blasting through the clouds and ends on more familiar ground, with a model whose chic ensemble channels Mme Chanel herself. Philips came to the task with the requisite technical skills, having studied graphic design before attending Antwerp’s Académie Royale des Beaux-Arts. But he did concede on one creative point—the music. “If it were up to me it would have been disco,” he confesses.

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January 8, 2010

Chanel is Bringing Lipstick Back: Introducing Rouge Coco Hydrating Creme Lip Colour

Chanel is Bringing Lipstick Back: Vanessa Paradis for Rouge Coco Hydrating Creme Lip Colour

Chanel is Bringing Lipstick Back: Vanessa Paradis for Rouge Coco Hydrating Creme Lip Colour

They say lipstick sales are “recession proof” – in fact – sales usually go up. Why? Because it’s an inexpensive way to look beautiful and freshen up your look. Chanel is taking note and bringing lipstick back to a young customer base that is infatuated with lip gloss. This March, Chanel is introducing Rouge Coco Hydrating Creme Lip Colour – and bringing back the lost art of sexily applying your lipstick.

Vanessa Paradis, the French actress (and Johnny Depp’s leading lady) is the face of the campaign and this is not the first time Paradis has worked with Chanel.  Andrea D’Avack, president of Chanel Fragrance & Beauté, stated: “Vanessa has been very linked to the house over the years, and she represents a young, sophisticated woman who we also believe will be the consumer for Rouge Coco.”  Print and TV ads have been shot though it’s still unclear whether TV spots will be placed in the U.S.

The Rouge Coco line has 30 shades and each hue is named after an influential part of Coco Chanel’s life – Camelia, Mademoiselle, and Paris – to name a few.  The shades come in one of four color families Roses-Pinks; Reds-Corals; Violets-Berries, and Neutrals-Browns and will be available in different global markets.

Like many Chanel cosmetics, the packaging takes it’s cue from Chanel’s history with black and gold detailing, interlocking C’s and the Chanel name embossed into each lipstick bullet.  The Rouge Coco collection debuts in March with each lipstick retailing for $30 at fine retailers including Saks Fifth Avenue, Neiman Marcus, Bloomingdales and Chanel.com.

Chanel is Bringing Lipstick Back: Introducing Rouge Coco Hydrating Creme Lip Colour

Chanel is Bringing Lipstick Back: Introducing Rouge Coco Hydrating Creme Lip Colour

Images & Info: WWD

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