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La Chanelphile

July 8, 2013

Olivier Polge To Succeed Jacques Polge at Chanel Fragrance

olivier polge

From left to right: Jacques Polge, Olivier Polge, Christopher Sheldrake

For thirty-five years, Jacques Polge has preserved the unique olfactory heritage of the house of Chanel, while also innovating by creating unique scents that capture the timeless elegance and style that Chanel has come to epitomize. His work since 1978 guarantees him a place in the history of contemporary perfumery.

Olivier Polge, son of Jacques Polge, has followed in his father’s footsteps. As a perfumer for International Flavors and Fragrances since 1998, he’s created acclaimed fragrances “including Dior Homme from Christian Dior, Flowerbomb and Spicebomb by Viktor & Rolf, Flora Botanica from Balenciaga Paris, Dolce & Gabbana The One for Men, Jimmy Choo by Jimmy Choo and last year’s hit, La Vie est Belle by Lancôme.” (WWD). In 2009, Olivier was awarded the “Prix International du Parfum”, an award honoring top perfumers. His appointment as the fourth perfumer for Chanel solidifies his place in olfactory history.

To ease the transition from father to son, Christopher Sheldrake, Director of Research and Development at the CHANEL Fragrance Laboratory since 2005, will carry on his role of ensuring the smooth functioning of this department while continuing to work as a creative tandem with Jacques Polge, and then Olivier Polge.

I’m very excited to see what Olivier Polge will do in his new position at Chanel. Though bound by tradition, I could see him wanting to make his own mark, apart from that of his father. Olivier Polge will join Chanel in September.

Photo of Olivier Polge by Hajime Watanabe
Photo of Christopher Sheldrake by Julien Claessens & Thomas Deschamps

gabriellaLCsignature

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Filed under: Chanel Fragrance — Tags: — La Chanelphile @ 8:26 pm

December 16, 2012

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley in San Francisco

On Friday and Saturday, the San Francisco streets were a bit more dressed up with the presence of a refurbished Chanel trolley car.  Decked out in signature black and white, the Chanel Nº5 Trolley featured tweed seats and a six-window display detailing the history of Chanel Nº5.

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley in San Francisco

The exhibit began with Chanel Nº5′s start as a creation of Gabrielle Chanel and perfumer Ernest Beaux and a 3D printed replica of 31 Rue Cambon.

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley – Created by Gabrielle Chanel and Perfumer Ernest Beaux

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley – Replica of 31 Rue Cambon

Next, the evolution of the Chanel Nº5 bottles was displayed – also 3D printed replicas – along with the current Chanel Nº5 ad campaign featuring Brad Pitt.

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley – The evolution of the Chanel Nº5 bottle

As you walked through the Chanel Nº5 trolley you were invited to experience the scent of May Rose – one of the main ingredients of Chanel Nº5 – and the sweetest, loveliest rose scent I have ever experienced.

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley – The lovely scent of May Rose

The exhibit closed with experiencing the different iterations of Chanel Nº5 – Chanel Nº5 Parfum, Chanel Nº5 Eau de Toilette, Chanel Nº5 Eau de Parfum and Chanel Nº5 Eau Premiere.

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley – The Different Interpretations of a Classic Scent

To experience each of the different interpretations of Chanel Nº5, Chanel had its patented, exclusive ceramic blotters.  The use of ceramic blotters allows the user to experience the truest form of the scent without the need for spraying.  While other perfume brands just water down the scent to create Eau de Parfum and Eau de Toilette, Chanel does not engage in this practice.  Instead, adjustments are made to the basenotes of the fragrance for each interpretation.

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley – Close-up of the Tweed Seats

Created in 1921, Chanel Nº5 Parfum is a blend of florals and aldehydes with May Rose and Jasmine, both from Grasse, France at the forefront.  In 1924, the Chanel Nº5 Eau de Toilette was created with the Sandalwood scent enhanced creating a more woodsy scent.  We don’t see a new development until 1986 with the creation of Eau de Parfum, by Chanel Master Perfumer Jacques Polge, which softened the Jasmine and Ylang-Ylang notes. There was a large time span between the creations of Eau de Toilette and Eau de Parfum because before the 197-s Eau de Parfums did not exist.  Finally in 2008, Jacques Polge created Chanel Nº5 Eau Premiere, a modern, lighter interpretation of Chanel Nº5.

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley – Close-up of the steering wheel

After experiencing each of these fragrances, I was surprised to learn that I had never actually smelled the original Chanel Nº5.  I knew that the main ingredients were May Rose and Jasmine but I could never find them in the scent.  That’s because the Chanel Nº5 that I was familiar with was the Chanel Nº5 Eau de Parfum and I didn’t know that each interpretation was a bit different.  I’m so happy that I was able to experience the true essence of Chanel Nº5 in the Chanel Nº5 trolley!

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley in San Francisco

After guests made their way through the trolley  to view the exhibit, they were helped off the trolley by handsome models and given a ticket that was stamped – with a stamp in the shape of a Chanel Nº5 bottle.

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley ticket with stamp

Once you received a ticket you were invited to visit Macy’s to receive a free sample of Chanel Nº5 Eau de Parfum and Chanel Nº5 Eau Premiere.

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 sample received with the Chanel Nº5 Trolley ticket

Visiting the Chanel Nº5 was a wonderful experience – and a lovely way to start off a day of holiday shopping in Union Square, San Francisco.  Attending a Chanel event lets you experience the brands exquisite attention to detail where absolutely nothing is overlooked.  From the immaculate design of the trolley complete with interlocking C’s on the hubcaps and steering wheel, to the tweed on the seats, to the little Chanel Nº5 bottle stamp for the tickets.  If you were in San Francisco I hope you had a chance to experience this for yourself. If not, I hope you enjoy the photos.

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley in San Francisco

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Filed under: Chanel,Chanel Culture,Chanel Fragrance — Tags: , , , — La Chanelphile @ 8:24 pm

December 12, 2012

Visit the Chanel N°5 Trolley in San Francisco!

chanel no5 san francisco trolley ticket

“Clang, clang, clang went the trolley!” I am very excited to announce that Chanel will be hosting an event in San Francisco this week to celebrate Chanel N°5 and the holiday season! Chanel has created an installation where the public can experience the world of N°5 inside a reconstructed San Francisco trolley car. The Chanel N°5 trolley will be open to the public on Friday, December 14th @ 12noon – 3:30pm and Saturday, December 15th @ 12noon – 3:30pm. It will be parked outside of Macy’s on Geary St. in Union Square Park. I can’t wait to see it! If you can’t make it don’t worry, I’ll tell you all about it :)

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Filed under: Chanel,Chanel Culture,Chanel Fragrance — Tags: , , — La Chanelphile @ 4:17 am

October 16, 2012

CHANEL N°5 Ad Film with Brad Pitt Part 2 – Wherever I Go

Here is part two of the Chanel N°5 commercial film featuring Brad Pitt and directed by Joe Wright.  The film uses the same audio of the first film with Brad Pitt speaking in the background but the imagery shows different women and of course, the iconic bottle of Chanel N°5.   I think people that didn’t like the first ad may enjoy this one more.  I enjoy both of them and I can’t wait to see more!

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Filed under: Chanel,Chanel Ad Campaigns,Chanel Fragrance — Tags: , , — La Chanelphile @ 8:13 pm

October 14, 2012

Brad Pitt for Chanel N°5 – Photos by Mario Sorrenti

Chanel recently premiered the new Chanel N°5 ad featuring Brad Pitt and directed by Joe Wright.  Sam Taylor-Wood took photos of the behind the scenes filming of the commercial ad and Chanel also sent images of Brad Pitt photographed by Mario Sorrenti.  You can see the Mario Sorrenti images below . . .

Brad Pitt Chanel No5 Mario Sorrenti

Brad Pitt Chanel No5 Mario Sorrenti

Brad Pitt Chanel No5 Mario Sorrenti

Brad Pitt Chanel No5 Mario Sorrenti

Brad Pitt Chanel No5 Mario Sorrenti

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Filed under: Chanel,Chanel Ad Campaigns,Chanel Fragrance — Tags: , , — La Chanelphile @ 11:31 pm

Brad Pitt for Chanel N°5 – Behind the Scenes

Chanel just premiered its first in a series of commercial films for Chanel N°5 directed by Joe Wright and featuring Brad Pitt. Here are some shots of the behind the scenes action as photographed by Sam Taylor-Wood.

brad pitt chanel no 5 by sam taylor wood

brad pitt chanel no 5 by sam taylor wood

brad pitt chanel no 5 by sam taylor wood

brad pitt chanel no 5 by sam taylor wood

brad pitt chanel no 5 by sam taylor wood

brad pitt chanel no 5 by sam taylor wood

brad pitt chanel no 5 by sam taylor wood

brad pitt chanel no 5 by sam taylor wood

brad pitt chanel no 5 by sam taylor wood

brad pitt chanel no 5 by sam taylor wood

brad pitt chanel no 5 by sam taylor wood

brad pitt chanel no 5 by sam taylor wood

brad pitt chanel no 5 by sam taylor wood

brad pitt chanel no 5 by sam taylor wood

brad pitt chanel no 5 by sam taylor wood

All Photos by Sam Taylor-Wood courtesy of Chanel

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Filed under: Chanel,Chanel Ad Campaigns — Tags: , , — La Chanelphile @ 11:21 pm

New CHANEL N°5 Ad with Brad Pitt – There You Are

brad pitt chanel no5

Chanel premiered the new Chanel N°5 ad featuring Brad Pitt. Contrary to the usual format, this is the first fragrance ad campaign featuring a man for a women’s fragrance. When I first heard that Brad Pitt was the face of Chanel N°5 I wasn’t in love with the idea and when I first saw the ad it was not my favorite. But, the more I think about it, the more I like it. It’s lingering on my mind – very much like the scent of Chanel N°5.

The ad features Brad Pitt – and the only thing close to special effects is the play on light. Sometimes he’s well lit and sometimes there’s a bit more of shadow. He stand looking off speaking abstractly, but then you realize he is talking about a woman who is as he says “My luck, my fate, my fortune…” Though he may be apart from his lady, her memory and her scent is always with him.

The new Chanel N°5 ad is directed by Joe Wright, the director of Atonement, Anna Karenina and the two Coco Mademoiselle ads featuring Keira Knightley. Wright was commissioned to direct several short commercial films each evoking the memories, thoughts and dreams of a man being seduced by a fragrance. In short, Wright stated, ““Each resembles a short poem.”

Though many of the comments on Youtube are less than complimentary, now that I’ve had some time to watch the ad a few times I think that the comments of naysayers are nearsighted. First, when people are confronted with something different, the knee-jerk reaction is always negative. When confronted with something unfamiliar people feel uncomfortable and it’s easier to say you don’t like something rather than think about what it is that you like or dislike.

More importantly, I think that selling a women’s fragrance by having a man talk about a woman and her fragrance is really smart. Wearing perfume is one of the oldest tricks in the play book of seduction – hearing a man talk about how successful a scent is sounds like a really clever way to market it.

What do you think about the new ad?? Comment below!

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Filed under: Chanel,Chanel Fragrance — Tags: , , — La Chanelphile @ 9:56 pm

October 8, 2012

Chanel No5 Ad Campaign with Brad Pitt Teaser Videos

Chanel No5 Brad Pitt
Today Chanel released three teaser videos of the new Chanel N°5 ad campaign featuring Brad Pitt. The three videos each show an image of Brad Pitt next to a question which he reads.  We are told we’ll get the answer next Monday, October 15th, 12.01am Paris time. I can’t wait to see this campaign because “for the first time” a man will be the face of a women’s fragrance.  Not only a first for Chanel, but a first for the industry.  Here are the three videos – can’t wait to get the answers on Monday!

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Filed under: Chanel — Tags: , , — La Chanelphile @ 2:36 pm

September 9, 2012

Drop of Chanel N°5 – That’s All You Need

This video was uploaded by Chanel a while ago but then removed and then recently added again. Rather than featuring a famous face, the short film ad focuses on the iconic glass bottle. Chanel N°5 has been around so long that not much needs to be said – the fragrance can speak for itself – and in this ad it does…

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Filed under: Chanel,Chanel Fragrance — Tags: — La Chanelphile @ 8:09 pm

September 6, 2012

Chanel Video: Le Baudruchage – CHANEL N°5

chanel le baudruchage
Luxury is in all of the details…

Baudruchage, the final touch to an exquisite creation. In this meticulous procedure, a delicate seal, the “baudruche,” is placed around the neck of the bottle’s stopper. It is held in place with two rows of cotton thread and secured with a wax stamp bearing the double C. Only a handful of artisans, working within the CHANEL studio, know how to perform this precise art.

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Filed under: Chanel,Chanel Culture,Chanel Fragrance — Tags: , — La Chanelphile @ 6:43 pm
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