Karl Lagerfled was interviewed as part of the WWD CEO Summit – a definite must read, it’s a great interview about Karl Lagerfeld’s career and approach. Click the link to read: Karl Lagerfeld WWD CEO Summit interview.
In the interview he passingly mentions that this year he will be heading to Texas for Métiers d’Art Pre-Fall 2014 Chanel shows! From the way it reads I think it will be for the Métiers d’Art collection. He stated:
When you have a show with only a girl coming out of the door, crossing a runway, it’s OK for fashion freaks but the public get bored very quickly. There has to be some magical surrounding. That’s why I went to Scotland to this castle where Mary Stuart was born, and it was quite a magical moment. To do the opposite, next time, in a year, I will go to Dallas. You know why? First of all, I love Texas. I love Texans. There’s another reason. When Chanel reopened, the French press was beyond nasty. The only press that understood it immediately was the American press, and Neiman Marcus gave her the Oscar for her collection, so I think it’s a nice thing to go there.
Karl Lagerfeld mentions the hostility Coco Chanel’s re-launch collections were received with in the French press but the Americans loved her. Her popularity in the U.S. made it possible for her to continue her comeback – as well as pieces that we now consider signatures like the tweed suit, 2.55 bag and toe-cap shoes.
The Chanel Métiers d’Art Paris-Texas for Pre-Fall 2014 is going to be crazy – take the intricacy of a Métiers d’Art collection and combine that with the “bigger is better” attitude of Texas and we’ve got the makings of a grand ol’ collection y’all.