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La Chanelphile

February 20, 2013

N°5 Culture Chanel Exhibit Comes to Paris

no 5 culture chanel exhibi paris

Coco Chanel & Chanel N°5

1937 - Gabrielle Chanel in her suite at the Ritz hotel in Paris. Published in Harper's Bazaar in 1937, this photo was chosen for the CHANEL N°5 advertisement. For the first time, Chanel herself promoted her perfume.   Photo François Kollar © Ministère de la Culture Médiathèque du Patrimoine, Dist. RMN

1937 – Gabrielle Chanel in her suite at the Ritz hotel in Paris. Published in Harper’s Bazaar in 1937, this photo was chosen for the CHANEL N°5 advertisement. For the first time, Chanel herself promoted her perfume.
Photo François Kollar © Ministère de la Culture Médiathèque du Patrimoine, Dist. RMN

In 1921, Gabrielle Chanel launched her first perfume – N°5.

She entrusted this task to Ernest Beaux, a French perfume creator to the court of Russia until 1917, whom she later met in Grasse in 1920. Together they invented a fragrance “with the scent of a woman” as she would like to qualify it. Thought out like a designer-dress, N°5 was the first “abstract” fragrance. Unlike the fragrances in fashion at the time, which often suggested a single “figurative” scent like rose, jasmine or lilac, N°5 had no identifiable dominant note among the eighty ingredients that made up its composition.

New and audacious, N°5 evoked a mysterious flower. This olfactory revolution succeeded in outmoding all other fragrances. If Mademoiselle Chanel conceived her N°5 to be a manifesto, she also carefully and intentionally decided on its stark name, once again defying conventions of the time with just a simple laboratory sample number, which also happened to be her lucky number.

The same minimalist rigor was applied to the N°5’s visual presentation, with its squared edges and clean graphic lines, it was slid inside white gros-grain packaging edged with black, which echoed the pure lines she used in her fashion creations.

Mademoiselle Chanel knew that this radicalness would launch her off into the avant-garde of her time – N°5’s destiny was to become an icon of modernity.

CHANEL - Daniel JOUANNEAU - Didier ROY

CHANEL – Daniel JOUANNEAU – Didier ROY

N°5 Culture Chanel

Photographer : Thierry Depagne

Palais de Tokyo, Gianni Motti Big, Crunch Clock, 1999-2005
Photographer : Thierry Depagne

From May 5th until June 5th, 2013 the Palais de Tokyo in Paris will house the N° 5 CULTURE CHANEL exhibition as part of its Guest Program. This exhibition has once again been entrusted to Jean-Louis Froment, the curator of the previous editions of CULTURE CHANEL, held successively in Moscow’s Pushkin State Museum for Fine Arts, in Beijing at the National Art Museum of China and more recently in the Opera House in Canton.

Made up of subtle plays of correspondences, N° 5 CULTURE CHANEL cracks the N° 5 code to reveal the links which connected it to specific moments in time and to the avant-garde movements it spanned.

The works of art, photographs, archives and objects exhibited provide an account of the many inspirations which fed the imagination and world of Mademoiselle Chanel. They echo her inner thoughts and shed light on this unique and timeless perfume; whether through her favorite destinations like Venice, Russia or her villa, La Pausa or through the creations of her artist, poet and musician friends Cocteau, Picasso, Apollinaire, Stravinsky, Picabia.

Focusing on the long lasting attachments between CHANEL and the arts, N° 5 CULTURE CHANEL seeks to reveal the timeless and iconic artistic essence of the N° 5 perfume. The N° 5 CULTURE CHANEL exhibition has been put together by Jean-Louis Froment with the participation of Irma Boom, Piet Oudolf, Laurent Burgisser and Jérôme Schlomoff.

Learn more on 5-culture.chanel.com.

CHANEL - Daniel JOUANNEAU - Didier ROY

CHANEL – Daniel JOUANNEAU – Didier ROY

gabriellaLCsignature

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December 16, 2012

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley in San Francisco

On Friday and Saturday, the San Francisco streets were a bit more dressed up with the presence of a refurbished Chanel trolley car.  Decked out in signature black and white, the Chanel Nº5 Trolley featured tweed seats and a six-window display detailing the history of Chanel Nº5.

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley in San Francisco

The exhibit began with Chanel Nº5′s start as a creation of Gabrielle Chanel and perfumer Ernest Beaux and a 3D printed replica of 31 Rue Cambon.

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley – Created by Gabrielle Chanel and Perfumer Ernest Beaux

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley – Replica of 31 Rue Cambon

Next, the evolution of the Chanel Nº5 bottles was displayed – also 3D printed replicas – along with the current Chanel Nº5 ad campaign featuring Brad Pitt.

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley – The evolution of the Chanel Nº5 bottle

As you walked through the Chanel Nº5 trolley you were invited to experience the scent of May Rose – one of the main ingredients of Chanel Nº5 – and the sweetest, loveliest rose scent I have ever experienced.

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley – The lovely scent of May Rose

The exhibit closed with experiencing the different iterations of Chanel Nº5 – Chanel Nº5 Parfum, Chanel Nº5 Eau de Toilette, Chanel Nº5 Eau de Parfum and Chanel Nº5 Eau Premiere.

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley – The Different Interpretations of a Classic Scent

To experience each of the different interpretations of Chanel Nº5, Chanel had its patented, exclusive ceramic blotters.  The use of ceramic blotters allows the user to experience the truest form of the scent without the need for spraying.  While other perfume brands just water down the scent to create Eau de Parfum and Eau de Toilette, Chanel does not engage in this practice.  Instead, adjustments are made to the basenotes of the fragrance for each interpretation.

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley – Close-up of the Tweed Seats

Created in 1921, Chanel Nº5 Parfum is a blend of florals and aldehydes with May Rose and Jasmine, both from Grasse, France at the forefront.  In 1924, the Chanel Nº5 Eau de Toilette was created with the Sandalwood scent enhanced creating a more woodsy scent.  We don’t see a new development until 1986 with the creation of Eau de Parfum, by Chanel Master Perfumer Jacques Polge, which softened the Jasmine and Ylang-Ylang notes. There was a large time span between the creations of Eau de Toilette and Eau de Parfum because before the 197-s Eau de Parfums did not exist.  Finally in 2008, Jacques Polge created Chanel Nº5 Eau Premiere, a modern, lighter interpretation of Chanel Nº5.

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley – Close-up of the steering wheel

After experiencing each of these fragrances, I was surprised to learn that I had never actually smelled the original Chanel Nº5.  I knew that the main ingredients were May Rose and Jasmine but I could never find them in the scent.  That’s because the Chanel Nº5 that I was familiar with was the Chanel Nº5 Eau de Parfum and I didn’t know that each interpretation was a bit different.  I’m so happy that I was able to experience the true essence of Chanel Nº5 in the Chanel Nº5 trolley!

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley in San Francisco

After guests made their way through the trolley  to view the exhibit, they were helped off the trolley by handsome models and given a ticket that was stamped – with a stamp in the shape of a Chanel Nº5 bottle.

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley ticket with stamp

Once you received a ticket you were invited to visit Macy’s to receive a free sample of Chanel Nº5 Eau de Parfum and Chanel Nº5 Eau Premiere.

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 sample received with the Chanel Nº5 Trolley ticket

Visiting the Chanel Nº5 was a wonderful experience – and a lovely way to start off a day of holiday shopping in Union Square, San Francisco.  Attending a Chanel event lets you experience the brands exquisite attention to detail where absolutely nothing is overlooked.  From the immaculate design of the trolley complete with interlocking C’s on the hubcaps and steering wheel, to the tweed on the seats, to the little Chanel Nº5 bottle stamp for the tickets.  If you were in San Francisco I hope you had a chance to experience this for yourself. If not, I hope you enjoy the photos.

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley in San Francisco

Chanel Nº5 Trolley in San Francisco

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Filed under: Chanel,Chanel Culture,Chanel Fragrance — Tags: , , , — La Chanelphile @ 8:24 pm

December 12, 2012

Visit the Chanel N°5 Trolley in San Francisco!

chanel no5 san francisco trolley ticket

“Clang, clang, clang went the trolley!” I am very excited to announce that Chanel will be hosting an event in San Francisco this week to celebrate Chanel N°5 and the holiday season! Chanel has created an installation where the public can experience the world of N°5 inside a reconstructed San Francisco trolley car. The Chanel N°5 trolley will be open to the public on Friday, December 14th @ 12noon – 3:30pm and Saturday, December 15th @ 12noon – 3:30pm. It will be parked outside of Macy’s on Geary St. in Union Square Park. I can’t wait to see it! If you can’t make it don’t worry, I’ll tell you all about it :)

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Filed under: Chanel,Chanel Culture,Chanel Fragrance — Tags: , , — La Chanelphile @ 4:17 am

November 15, 2012

Inside Chanel Part 2: Marilyn & N°5

marilyn  monroe chanel no5

We’ve all seen the image of Marilyn Monroe putting on Chanel N°5 and we’ve heard the infamous answer to the question “what do you wear to bed”. Now, Inside Chanel Part 2: Marilyn & N°5 shows us unpublished photos and voice recordings of Marilyn Monroe and Chanel N°5. Watch the video below…

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Filed under: Chanel Fragrance — Tags: — La Chanelphile @ 11:19 am

October 21, 2012

Saturday Night Live Spoofs Brad Pitt for Chanel N°5

Last night I was watching Saturday Night Live and saw not one, but four spoofs of Brad Pitt’s new commercials for Chanel N°5.  They were pretty funny – you can see the below.  Hope you have a good laugh – it’s good not to take everything too seriously :)

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Filed under: Chanel,Chanel Ad Campaigns — Tags: , — La Chanelphile @ 1:36 pm

October 16, 2012

CHANEL N°5 Ad Film with Brad Pitt Part 2 – Wherever I Go

Here is part two of the Chanel N°5 commercial film featuring Brad Pitt and directed by Joe Wright.  The film uses the same audio of the first film with Brad Pitt speaking in the background but the imagery shows different women and of course, the iconic bottle of Chanel N°5.   I think people that didn’t like the first ad may enjoy this one more.  I enjoy both of them and I can’t wait to see more!

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Filed under: Chanel,Chanel Ad Campaigns,Chanel Fragrance — Tags: , , — La Chanelphile @ 8:13 pm

October 14, 2012

Brad Pitt for Chanel N°5 – Photos by Mario Sorrenti

Chanel recently premiered the new Chanel N°5 ad featuring Brad Pitt and directed by Joe Wright.  Sam Taylor-Wood took photos of the behind the scenes filming of the commercial ad and Chanel also sent images of Brad Pitt photographed by Mario Sorrenti.  You can see the Mario Sorrenti images below . . .

Brad Pitt Chanel No5 Mario Sorrenti

Brad Pitt Chanel No5 Mario Sorrenti

Brad Pitt Chanel No5 Mario Sorrenti

Brad Pitt Chanel No5 Mario Sorrenti

Brad Pitt Chanel No5 Mario Sorrenti

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Filed under: Chanel,Chanel Ad Campaigns,Chanel Fragrance — Tags: , , — La Chanelphile @ 11:31 pm

Brad Pitt for Chanel N°5 – Behind the Scenes

Chanel just premiered its first in a series of commercial films for Chanel N°5 directed by Joe Wright and featuring Brad Pitt. Here are some shots of the behind the scenes action as photographed by Sam Taylor-Wood.

brad pitt chanel no 5 by sam taylor wood

brad pitt chanel no 5 by sam taylor wood

brad pitt chanel no 5 by sam taylor wood

brad pitt chanel no 5 by sam taylor wood

brad pitt chanel no 5 by sam taylor wood

brad pitt chanel no 5 by sam taylor wood

brad pitt chanel no 5 by sam taylor wood

brad pitt chanel no 5 by sam taylor wood

brad pitt chanel no 5 by sam taylor wood

brad pitt chanel no 5 by sam taylor wood

brad pitt chanel no 5 by sam taylor wood

brad pitt chanel no 5 by sam taylor wood

brad pitt chanel no 5 by sam taylor wood

brad pitt chanel no 5 by sam taylor wood

brad pitt chanel no 5 by sam taylor wood

All Photos by Sam Taylor-Wood courtesy of Chanel

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Filed under: Chanel,Chanel Ad Campaigns — Tags: , , — La Chanelphile @ 11:21 pm

New CHANEL N°5 Ad with Brad Pitt – There You Are

brad pitt chanel no5

Chanel premiered the new Chanel N°5 ad featuring Brad Pitt. Contrary to the usual format, this is the first fragrance ad campaign featuring a man for a women’s fragrance. When I first heard that Brad Pitt was the face of Chanel N°5 I wasn’t in love with the idea and when I first saw the ad it was not my favorite. But, the more I think about it, the more I like it. It’s lingering on my mind – very much like the scent of Chanel N°5.

The ad features Brad Pitt – and the only thing close to special effects is the play on light. Sometimes he’s well lit and sometimes there’s a bit more of shadow. He stand looking off speaking abstractly, but then you realize he is talking about a woman who is as he says “My luck, my fate, my fortune…” Though he may be apart from his lady, her memory and her scent is always with him.

The new Chanel N°5 ad is directed by Joe Wright, the director of Atonement, Anna Karenina and the two Coco Mademoiselle ads featuring Keira Knightley. Wright was commissioned to direct several short commercial films each evoking the memories, thoughts and dreams of a man being seduced by a fragrance. In short, Wright stated, ““Each resembles a short poem.”

Though many of the comments on Youtube are less than complimentary, now that I’ve had some time to watch the ad a few times I think that the comments of naysayers are nearsighted. First, when people are confronted with something different, the knee-jerk reaction is always negative. When confronted with something unfamiliar people feel uncomfortable and it’s easier to say you don’t like something rather than think about what it is that you like or dislike.

More importantly, I think that selling a women’s fragrance by having a man talk about a woman and her fragrance is really smart. Wearing perfume is one of the oldest tricks in the play book of seduction – hearing a man talk about how successful a scent is sounds like a really clever way to market it.

What do you think about the new ad?? Comment below!

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Filed under: Chanel,Chanel Fragrance — Tags: , , — La Chanelphile @ 9:56 pm

October 7, 2012

CHANEL N°5 – For the first time – Inside CHANEL

Photo by Jacques Giral – Courtesy of Chanel

For the first time, CHANEL tells its story online at http://Inside-Chanel.com

Chapter 1: the legend of N°5. Journey back in time through the CHANEL archives into the heart of this magical perfume, beginning with the revolutionary moment of its creation.

What better way to prepare for the launch of the new Chanel N°5 campaign featuring Brad Pitt than by celebrating the iconic perfume’s history?

Chanel No 5

Photo by Daniel Jouanneau – Didier Roy

The Story of Chanel N°5 in English:

The Story of Chanel N°5 in French:

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