La Chanelphile

April 12, 2010

Nylon TV – Factory Girl Visits the Chanel Perfume Lab

Coco Chanel is a fashion icon but what launched her into fashion cult status is the worldwide popularity of her signature scent, Chanel No.5.  The house of Chanel has released countless fragrances – one more compelling than the next.  I personally love Coco Mademoiselle, Allure, Chanel No.5 Sensual Elixir and my current favorite Beige.

Nylon TV‘s Factory Girl paid a visit to the famed Chanel Perfume Lab where “all the magic happens” to sit down and chat with famed “nose” (i.e., perfumer) Jacques Polge.  So jealous! I want her job! Watch the video below …

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February 18, 2010

Scorsese Directs Chanel’s Men’s Fragrance Ad Starring Gaspard Ulliel

Martin Scorses Directs Chanel Men's Fragrance Ad Starting Gaspard Ulliel

A month ago I reported that Martin Scorsese was spotted at Moto in Brooklyn shooting a new Chanel ad campaign. Word has just surfaced that the ad he was filming was for Chanel’s new men’s fragrance. The ad features French actor Gaspard Ulliel.

Andrea D’Avack, president of Chanel Fragrance and Beauté, stated that “The ads have been shot in New York, the city which is so inherently part of Martin Scorsese’s cinematographic vocabulary.” (WWD)

Chanel has a long history of working with acclaimed film directors from Baz Luhrmann (with muse Nicole Kidman) and Jean-Pierre Jeunet (with mus Audrey Tautou ), both for Chanel No.5 at different times.

Chanel works with movie directors because they bring depth, emotion and what we call in French ‘a supplement of soul,’ or an added dimension,” said D’Avack, pointing to films such as “Taxi Driver,” “Raging Bull,” and “Goodfellas” as examples of Scorsese’s vision. “In the case of Martin Scorsese, we knew we would definitely have a man’s world full of complexity that is also adrenaline-driven, and of course, amazing images. (WWD)

This is the first men’s ad of its kind that I will see and I’m looking forward to it!  I love Martin Scorsese and I think he’s a wonderful choice to film a men’s fragrance ad.  He’ll be able to capture the essence of “man” without coming off as to macho – can’t wait to see!

Info & Image

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January 11, 2010

Martin Scorsese Films New Chanel Ad in Brooklyn

Martin Scorcese Films Chanel Ad in Brooklyn at Moto

Martin Scorsese Films Chanel Ad in Brooklyn at Moto

The rumors are apparently true.  The Dossier Journal reported today that they saw some lights, camera, action! at Moto in Brooklyn last night. Chanel has a tradition of pairing directors with their muses for ad campaigns;  Nicole Kidman and Baz Luhrmann (Moulin Rouge) worked together for Chanel No. 5, as did Jean-Pierre Jeunet (Amélie) with Audrey Tautou for the latest Chanel No. 5 ads.  I wonder if Martin Scorsese will be teamed up with some muses of the past… will it be Jodi Foster (Taxi Driver) or Sharon Stone (Casino)?  Only time will tell, but I cannot wait to see this ad!

Via Fashionologie

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November 9, 2009

Come Nest With Me

Chanel Perfume Nesting Dolls

A little birdie told me about these on Etsy and I was smitten the moment I saw them.  This one of a kind set of nesting dolls is made from clips from vintage Playboy magazines.  The vintage ads are decoupaged on nesting dolls and there are 5 in all – but of course!  You can purchase this unique set on Etsy for $100 – the perfect gift for the Chanelphile in your life.

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Filed under: Chanel Fragrance — Tags: , , — La Chanelphile @ 8:26 am

September 24, 2009

Coco Before Chanel: Interview With Audrey Tautou

Coco Before Chanel

Coco Before Chanel

When you are a rebel, you suffer. You fight, you’re determined, but you suffer because you don’t know if you are going to succeed…. it’s so much easier to accept the ruse. It’s that violence that isolated [Coco Chanel] and this is what I tried to keep everyday of the shooting, even if I was not expressing it in a scene, I really thought this mix of strength and vulnerability was very important.

-Audrey Tautou, on playing Coco Chanel

It may be hard to believe, but Audrey Tautou is even more beautiful in person than she is on the silver screen. Her piercing dark eyes, cropped dark hair and androgynous silhouette made her the only actress who could play the iconic Gabrielle Chanel in Coco Before Chanel. The resemblance is striking and the two women even shared an interest in the androgynous look, Audrey mused, “[Chanel] created the masculine/feminine [look] and I think that’s something that I share with her because I’m not girly girly.”

However, the two women are also very different. Gabrielle “Coco” Chanel was known for being ahead of her time and Audrey says of herself, “I’m not modern at all, I’m a bit more savage, I don’t like the Parisian show business, it’s not my cup of tee.” It may not be her cup of tee, but it’s a craft that Audrey Tautou does exceedingly well. I had the chance to sit down with Mlle. Tautou with a group of journalists to ask her about her role as Coco Chanel. What follows below is an excerpt from the interview.

How Did You Get This Role? How Did It Come To You?

It come to me because Anne [Fontaine, the director] met me to propose me the part but without having written anything and without even knowing if she would find in Chanel’s life a moment interesting enough… to make a movie not a movie about clothes or fashion, but to make a real movie….I really like her….movies, they’re very clever.. so I thought…she was the right person to do something about Chanel.

Were you very familiar with Chanel?

I was not familiar, in fact I realized very quickly that I didn’t know that much and that my idea of her was kind of false. I knew the icon she was and…that she had created a new style and how elegant, strong and…authoritative she was but…I thought she was coming from the high bourgeoise and that everything had been easy. So, I was surprised to realize where she came from and in fact her vocation was not something that she was born with but it was more the elements and her unpredictable talent and the meetings with Boy Capel that put her on this road. It’s very surprising when you think of the empire she created and…how she influenced women’s fashion, it’s amazing.

You were also the face of Chanel no.5. Who approached you first, Anne Fontaine or Chanel No.5?

I had been approached to do the movie before Chanel asked me to be the new face of Chanel No. 5.

Did preparing for the role of Coco Chanel help you in filming the ad campaign?

No, because I filmed the ad campaign before shooting. …it was a real coincidence…. [W]hen you know a bit more Chanel,…I know her much better now,…I realized this perfume, No. 5, how it was revolutionary because everything was completely out of the fashion at this moment – it was not fashion at all – the smell, the packaging, the name, everything was exactly the opposite of what everybody else was doing. It’s amazing that she could be so modern and ahead of her time. Today it’s still the best selling perfume and still very modern, it’s not old fashioned at all.

You know much more about her now, but is there something that’s still a big mystery to you?

Oh yes, I don’t understand how a woman who is so proud and independent could bear to be very often a mistress…and I don’t really understand why she worked so hard to hide her past.

It seemed that Chanel would put on a mask to hide her feelings. As an actress you have an extraordinarily expressive face, was it a struggle to put that mask on?

I don’t really agree because Chanel, she was not cold…with no emotions…when you see her interviewed she was very, very expressive she was almost like a clown…she’s an incredible entertainer and she’s funny and ….she really expressed things.

How important was it playing a woman like this? She was ahead of her time so as an actress how did you feel playing a powerful iconic woman?

First it was intimidating…even if it’s not a like character and an easy part to play. I can’t say it’s the part that gave me the biggest pleasure in my career but I think she was the most interesting and deep.

You can see Audrey Tautou bring Mlle. Chanel back to life on the big screen in Coco Before Chanel, tomorrow, Friday, September 25th in New York and Los Angeles, and in San Francisco on October 2nd.

Be sure to also check out the interview with Alessandro Nivola, the actor who plays Chanel’s love interest, Boy Capel.  Stay tuned for an exclusive one-on-one video interview with director Anne Fontaine.

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Filed under: Chanel Culture — Tags: , , , — Miss Interns @ 3:47 pm

March 26, 2009

Chanel No.5 Commercial Sneak Peek

Chanel N.o 5 Commercial Sneak Peak

Chanel N.o 5 Commercial Sneak Peak

Eighty-eight years ago, on 05.05.21, Gabrielle Chanel launched her first fragrance – Chanel No.5. Today, Chanel No.5 is still the world’s best selling fragrance and, according to Chanel, “a product in the Chanel No. 5 portfolio is sold every six seconds.” Because of this legacy, Chanel No.5’s advertising is always the pinnacle of ad campaigns.

It’s been several years since Baz Luhrmann and Nicole Kidman teamed up for the Chanel No. 5 mini film. As we’ve previously reported, Audrey Tautou will be the face of the new Chanel No. 5 campaign – and very fittingly, since she is also cast as Gabrielle Chanel herself in Coco Avant Chanel. Directing Ms. Tatuou is long-time collaborator Jean-Pierre Jeunet, who directed her in her breakthrough film, “Amélie.”  Tautou admitted that she has refused offers to represent other fragrances, she stated, “I needed to have a connection with the product.”

The full-length Chanel No. 5 film (2.25 minutes) releases on the internet on 05.05.09, but it was also produced in 60, 45 and 30 second versions for television.   The “megaproduction” took 3 weeks to film last May, with the help of a crew of 250.  The commercial weaves a tale of “missed encounters between strangers” and takes us to locales including Paris, Istanbul, and Nice.  The commercial is set to the tune of Billie Holliday’s “I’m a Fool to Want You” and ends with the lovers in a tender embrace standing on a Chanel logo mosaic.  Read the full story to see more gorgeous stills from the commercial and see if you can pick up on all the hidden Chanel themes.  I can’t wait to see this commercial.  If it’s anything like the last 2 Chanel commercials (Kidman’s Chanel No.5 and Knightley’s Coco Mademoiselle), then it’s going to be fabulous!

Chanel N.o 5

Chanel N.o 5


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Filed under: Chanel Culture — Tags: , , , , , — La Chanelphile @ 2:26 pm

November 23, 2008

Mint Condition: Chanel’s Limited Edition Coins

To celebrate the 125th anniversary of Gabrielle Chanel’s birth, Lagerfeld minted a coin of his design.  “There might be less of it, but money can still be beautiful,” Karl Lagerfeld stated last week. The collection includes two silver coins and two gold coins – all with a value of 5 euros – a nod to the iconic Chanel fragrance, Chanel No.5.  The total collection will number 11,099 coins and goes on sale on Dec. 1.  The most valuable of the coins, the gold one, is limited to an edition of 99 pieces and will sell for 5,900 euros, or $7,450.  Now, that’s a mark-up!  Ooooh, if only I could get my hands on this!!


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Filed under: Chanel Culture,Coco Chanel — Tags: , , — La Chanelphile @ 4:55 pm

September 19, 2008

Chanel No. 5 Eau Premier Launches Today

The most famous fragrance of all time, worn by iconic women from Mlle. Chanel herself and Marilyn Monroe, is still one of the most worn fragrances. Today, Chanel is launching Chanel N°5 Eau Premier, “[a] decidedly lighter, fresher, softer interpretation of N°5.”  In true Chanel style, to celebrate the launch the website has been updated with new features celebrating Chanel N°5 such as new music and video – you can watch here and purchase the new fragrance here.  I can’t wait to give this a try!

Check out more pictures from the beautiful site after the jump.

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Filed under: Chanel,Chanel Fragrance — Tags: , , — La Chanelphile @ 4:31 pm

May 21, 2008

My Two Cents: Natalie Portman For Chanel

natalie portman chanel
A while back I posted about how I thought Keira Knightley was not the right person for the Coco Mademoiselle ads. “Though stunningly beautiful, I didn’t think Ms. Knightly embodied the class, elegance and style of Mlle. Chanel.” I meant to add that I thought Natalie Portman would have been a better choice. I just saw this photo of Ms. Portman wearing Chanel recently and it made me think of that again. Chanel announced a while back that Audrey Tautou would be the new face of Chanel No. 5 so I guess that’s out of the question for now. We’ll have to see, but my vote for the next face of a Chanel fragrance is N.P.

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Filed under: Chanel Ad Campaigns — Tags: , , , , — La Chanelphile @ 10:53 pm

April 16, 2008

Audrey Tautou: The New Face of Chanel No. 5

audrey tautou
A few months back we reported that Audrey Tautou would be playing the one and only Mlle. Gabrielle “Coco” Chanel in the film adaption of the designer’s life. Today, we just learned that Audrey Tautou is said to also be the face of the upcoming campaign and commercials for the legendary Chanel No.5 fragrance.
chanel no 5
The actress will work with director Jean-Pierre Jeunet, who directed Audrey in cult classic Amélie. She will follow in the footsteps of actress Nicole Kidman who filmed a commercial and ad campaign for Chanel No. 5 and who worked with director Baz Luhrmann who worked with Ms. Kidman in Moulin Rouge. I LOVED what they did together and I’m really excited to see what the next commercial will be like. You can view the Nicole Kidman Chanel No. 5 commercial here – I never tire of watching it!

I’m really happy with the decision to have Audrey Tautou represent Coco in the film and be the face of the designer’s signature fragrance. Especially, since I was really unhappy with Keira Knightley being cast at the face of the Coco Madamoiselle. fragrance. Though stunningly beautiful, I didn’t think Ms. Knightly embodied the class, elegance and style of Mlle. Chanel. I think the company has made up for this by choosing to work with Mlle. Tautou. What do you think?


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