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La Chanelphile

January 5, 2011

Blake Lively – The Face of Chanel Mademoiselle Bags

Last month, we heard rumors about Blake Lively taking on the role of brand ambassador for a Chanel handbag line.  We speculated that it may be for the Chanel Coco Cocoon collection with Blake following in the footsteps of Lily Allen and Vanessa Paradis.  Instead, WWD has just reported that Blake Lively is the face of a new line of Chanel handbags – the Mademoiselle bag.

First seen in the Chanel 2010/2011 Cruise show, the Mademoiselle bag is an oblong shaped bag featuring the brand’s signature quilting, chain strap and double-C logo.  Available in an array of colors and fabrics (cloth jersey, lambskin, calfskin, alligator, satin and shagreen), the bag retails for $2,000 – $3,300 for base ranges and over $30,000 for exotic skins.

Karl shot the campaign in Paris at the historic 31 Rue Cambon on the storied Chanel mirrored staircase that Mademoiselle herself would sit and watch her collection shows.  When asked why he chose Blake Lively, Karl stated:  “She’s full of life…She’s a kind of American dream girl…I think she will become a great actress.”

The ads for the new Chanel Mademoiselle bags will begin to surface in April 2011 magazines – I can’t wait to see the campaign!

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September 24, 2009

Coco Cocoon Collection Website Launch

Coco Cocoon Collection Featuring Lily Allen

Coco Cocoon Collection Featuring Lily Allen

“True luxury is when something is as beautiful on the inside as it is on the outside.”
-Coco Chanel

A few month’s ago we reported that Lily Allen was the face for a new collection for Chanel – the Coco Cocoon Collection.  The collection launches on October 3rd, and to showcase the items and their versatility, Chanel has launched the official Coco Cocoon Collection website.

Coco Chanel was a master at combining casual and luxurious so the Coco Cocoon collection is something that fits in nicely with Chanel’s original vision.  Made of nylon or lambskin, the collection is called Cocoon because it’s reminiscent of the big down coats we cocoon ourselves in during the winter.  Many of the styles are reversible (thus as beautiful inside as they are out) and feature very subtle branding.  The collection is available in beige, black, chocolate or burgandy – the burgandy is the same legendary shade used for the lining of the famous “2.55″ handbag.  The collection also includes small goods like wallets, cases, pouches and key rings.

Coco Cocoon Collection

Coco Cocoon Collection

Check out the Chanel Coco Cocoon site to see all of the products in the collection, the inspiration, the campaign images and videos of Chanel clad young ladies showing you how great each of the pieces are.

Chanel – Karl Lagerfeld / Coco Cocoon from Materialiste on Vimeo.

Chanel – Coco Cocoon / Change My Shoes from Materialiste on Vimeo.

Chanel – Coco Cocoon / Macadam Style from Materialiste on Vimeo.

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Filed under: Chanel Handbags — Tags: , , , , — Miss Interns @ 3:42 pm