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La Chanelphile

March 21, 2011

Chanel Coco Mademoiselle 2011 Ad Campaign – All Videos and Photos

Chanel Coco Mademoiselle Ad CampaignI put up several posts on the Chanel Coco Mademoiselle ad campaign – feeding you little bits of info as I received it. Well, today, I received everything – the entire media package and I’m laying it all out here for you to enjoy.

On March 21, 2011, CHANEL will debut the highly anticipated short film titled, “Coco
Mademoiselle,” starring Oscar®-nominated actress Keira Knightley.

Three years after the first commercial film, Knightley reprises her role as COCO MADEMOISELLE, a modern
day Coco Chanel whose mystery, daring and rebelliousness are at the heart of her charm.

While the first film featured long evening gowns, the second takes on a more urban feel, with Knightley
appearing on the streets of Paris in a chic, beige motorcycle jumpsuit designed for her by Karl Lagerfeld.
Filmed in legendary locations across the City of Light – from Place Vendome to Place de la Concorde, the film
is a collaboration between Knightley and Joe Wright, a creative relationship that began with Wright’s
directorial debut, the Oscar®-nominated film Pride & Prejudice, and continued with the Oscar®-nominated
Atonement.

“For me, Gabrielle Chanel is an icon and there was an incredible power emanating from all the photos of her,”
states Knightley. “When I began to delve into her history more closely, I was obviously fascinated by her
immense talent as a designer, but more than that, by her singular background.”

The commercial film’s soundtrack, “It’s a Man’s, Man’s, Man’s World” by James Brown is performed by the
soulful voice of Grammy® award winner, Joss Stone and was published by Warner Chappell.
Coco Mademoiselle is a fresh oriental scent created by CHANEL master perfumer Jacques Polge in 2001.
The fragrance represents the ever-evolving spirit of Coco Chanel in this feminine, sexy, young and exciting
fragrance.

A national cable television flight of 30 and 60 second spots will debut March 22, 2011. A print advertisement
shot by Mario Testino will debut in April 2011.

In April 2006, Knightley joined the legendary league of women who have represented CHANEL in global
advertising campaigns. Her elegance, beauty and modernity are some of her qualities that parallel the iconic
faces featured in the CHANEL fragrance campaigns, including Nicole Kidman, Ali McGraw, Catherine
Deneuve and Audrey Tautou for N°5, Vanessa Paradis for Coco and Anna Mouglalis for Allure Sensuelle.

Source: Chanel

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Chanel Coco Mademoiselle – Le Film

It’s here!  We’ve seen the photos, the behind the scenes, the teaser and the trailer – now we can actually watch the full film.  Featuring Keira Knightley and Alberto Ammann, directed by Joe Wright and set to the tune of It’s a man’s man’s man’s world (James Brown, Betty Newsome), performed by Joss Stone. Keira Knightley looks gorgeous in this ad and it’s very steamy – see for yourself!

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March 10, 2011

Sneak Peek of Coco Mademoiselle Ad Featuring Keira Knightley

Oooh! First look at the new Coco Mademoiselle ad campaign featuring Keira Knightley directed by Joe Wright.  The two worked together on Pride & Prejudice.  So exciting.  It looks like it’s going to be good – it seems Keira is playing a “Chanel Superwoman.”  The ad rolls out on March 21st…

Source: Huffington Post

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March 8, 2011

Keira Knightly Coco Mademoiselle Ads – First Look

keira knightley coco mademoiselle

A few months ago we showed some sneak peeks of the new Coco Mademoiselle campaign featuring Keira Knightley again.  We’ve got a few more looks – we’ll have to wait until March 23rd to see the full campaign roll out.  From what I can see, Knightley looks beautiful in the ad.  I can’t wait to see the film that accompanies the photos!

keira knightley coco mademoisellekeira knightley coco mademoiselleImage Source: Catwalk Queen

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February 27, 2011

Natalie Portman for Miss Dior Cherie


I’ve been saying it for about three years now that I thought Natalie Portman SHOULD be the face of a Chanel fragrance.  She’s gorgeous, intelligent, talented and elegant – all things that embody Chanel.  I always thought she should have been selected over Keira Knightley – don’t get me wrong, Keira is gorgeous – I just don’t think she represents Chanel the way someone like Natalie Portman could.

Well, Chanel slept on Natalie Portman and Dior scooped her up as the new face of Miss Dior Cherie.  Directed by Sofia Coppola, the ad portrays Portman as an ingénue set to the tune of Je t’aime… moi non plus performed by Jane Birkin and Serge Gainsbourg.

This isn’t Sofia Coppola’s first ad for Dior, she did the first Miss Dior Cherie ad a few years back. I think she’s a great choice for directing the ads because she always nails that feminine je ne sais quoi paired with a great soundtrack and great style.

Keira Knightley’s new ad for Coco Mademoiselle should be coming out soon – we saw images of the crew shooting it a few months back. I wonder how it will compare to the new Miss Dior Cherie ad since they are both targeting a younger audience…

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Filed under: Chanel — Tags: , , — La Chanelphile @ 7:08 pm

December 19, 2010

12 Days of Christmas: Chanel Fragrances

Chanel is perhaps most well known the world over for fragrances – especially Chanel No. 5.  Still a best seller, Chanel No.5 makes a beautiful gift.  I especially love visiting department stores and Chanel.com because they have lovely fragrance gift sets that come with a fragrance (perfume or eau de toilette usually) along with body cream or gel.  In addition to Chanel No. 5, there’s a host of scents that are sexy and feminine including Coco, Coco Mademoiselle, Allure, Chance and No. 19.  I especially love Les Exclusifs de Chanel (only available online or in Chanel boutiques) or the Chanel No. 5 new purse sprays (available online) – a cute stocking stuffer!  All of the items pictured above can be purchased on Chanel.com.

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November 5, 2010

Chanel Limited Edition 2010 Fragrance Wardrobe

Each holiday season Chanel unveils its annual fragrance wardrobe – a limited edition set of 5 mini bottles of its most popular fragrances.  Every Christmas I would walk by the Chanel fragrance counter and eye the set and wish for it.  Last Christmas, my wish was granted when my little sister got my the 2009 fragrance wardrobe as a gift!

This year, the Chanel 2010 Fragrance Wardrobe is delicious as ever featuring five demi Parfums, 0.12 oz. each of N°5, Coco Mademoiselle, Coco, N°19 and Allure in a deluxe gift box.  This makes a wonderful gift for any Chanelphile and is a great way to get a taste of iconic Chanel fragrances without investing in large bottles.  The 2010 Fragrance Wardrobe can be purchased on Chanel.com.

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October 8, 2010

Keira Knightley in Chanel Beauté

Keira Knightley, star of the upcoming COCO MADEMOISELLE advertising campaign sequel directed by Joe Wright, wore CHANEL makeup at the CHANEL Spring-Summer 2011 Ready-to-Wear Show in Paris on Tuesday, October 5th, 2010.

Keira looked gorgeous and I love her new bob. I wonder if it was inspired by Coco? Keira’s look was created using the following products – it won’t make us look like her but it will get us as close as we can:

Face: VITALUMIÈRE AQUA Ultra-Light Skin Perfecting Makeup SPF 15 in Beige Rosé – Tendre (available March 2011)
JOUES CONTRASTE Powder Blush in Pink Explosion

Eyes: LES 4 OMBRES Quadra Eye Shadow in Tentation Cuivré
MASCARA INIMITABLE WATERPROOF in Noir

Lips: ROUGE COCO Hydrating Crème Lip Colour in Chintz

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October 3, 2010

Chanel Links: Week of 10.04.10

  • Selfridges, London has a creative window display featuring the Chanel Fall 2010 Ready-to-Wear collection.  Chanel News.

  • Chanel Rouge Coco Hydrating Creme Lip Colour in Teheran, a universally flattering coral-pink color, was a best seller and is now available again exclusively on Chanel.com.

  • Chanel sets trends even when it comes to dropping Apple iAd contracts. News Provider

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September 7, 2010

Chanel Announces New Coco Mademoiselle Advertising Campaign

Chanel seems to be on a fragrance ad campaign roll. It seems like every time I post about a new ad campaign, another one is right behind it. Soon after the Scorsese film ad for Bleu de Chanel, Chanel has announced that it’s filming a new Coco Mademoiselle ad campaign featuring the fragrances face, Keira Knightley. Directed by Joe Wright, Chanel continues the tradition of pairing it’s actresses who star in their campaigns with directors the actresses have worked with.*  Knightley and Wright worked together on the 2005 film Pride & Prejudice.

Take a look at the behind the scenes images below.

The old Coco Mademoiselle ad featuring Keira Knightley.

*Previous actress/director pairings:
Chanel No. 5:
Nicole Kidman & Baz Luhrmann in Moulin Rouge
Audrey Tautou & Jean-Pierre Jeunet in Amélie.

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