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La Chanelphile

May 12, 2011

Applause: The Third Magnum Ice Cream Commercial by Karl Lagerfeld

Applause, the third and final Magnum Ice Cream film directed by Karl Lagerfeld is now out. It features Rachel Bilson as a world-renowned ballerina who, when unexpectedly faced with an over-zealous throng of fans evades them all to savor a moment for herself by enjoying a Magnum Ice Cream bar. She even pulls away from kissing Baptiste Giabiconi for a bite of her ice cream. I’ve had the ice cream bars – they are tasty – but I don’t know if they could distract anyone from kissing Baptiste! :) View the video below…

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Filed under: Chanel,Karl Lagerfeld — Tags: , , , , — La Chanelphile @ 6:26 pm

March 21, 2011

Chanel Coco Mademoiselle 2011 Ad Campaign – All Videos and Photos

Chanel Coco Mademoiselle Ad CampaignI put up several posts on the Chanel Coco Mademoiselle ad campaign – feeding you little bits of info as I received it. Well, today, I received everything – the entire media package and I’m laying it all out here for you to enjoy.

On March 21, 2011, CHANEL will debut the highly anticipated short film titled, “Coco
Mademoiselle,” starring Oscar®-nominated actress Keira Knightley.

Three years after the first commercial film, Knightley reprises her role as COCO MADEMOISELLE, a modern
day Coco Chanel whose mystery, daring and rebelliousness are at the heart of her charm.

While the first film featured long evening gowns, the second takes on a more urban feel, with Knightley
appearing on the streets of Paris in a chic, beige motorcycle jumpsuit designed for her by Karl Lagerfeld.
Filmed in legendary locations across the City of Light – from Place Vendome to Place de la Concorde, the film
is a collaboration between Knightley and Joe Wright, a creative relationship that began with Wright’s
directorial debut, the Oscar®-nominated film Pride & Prejudice, and continued with the Oscar®-nominated
Atonement.

“For me, Gabrielle Chanel is an icon and there was an incredible power emanating from all the photos of her,”
states Knightley. “When I began to delve into her history more closely, I was obviously fascinated by her
immense talent as a designer, but more than that, by her singular background.”

The commercial film’s soundtrack, “It’s a Man’s, Man’s, Man’s World” by James Brown is performed by the
soulful voice of Grammy® award winner, Joss Stone and was published by Warner Chappell.
Coco Mademoiselle is a fresh oriental scent created by CHANEL master perfumer Jacques Polge in 2001.
The fragrance represents the ever-evolving spirit of Coco Chanel in this feminine, sexy, young and exciting
fragrance.

A national cable television flight of 30 and 60 second spots will debut March 22, 2011. A print advertisement
shot by Mario Testino will debut in April 2011.

In April 2006, Knightley joined the legendary league of women who have represented CHANEL in global
advertising campaigns. Her elegance, beauty and modernity are some of her qualities that parallel the iconic
faces featured in the CHANEL fragrance campaigns, including Nicole Kidman, Ali McGraw, Catherine
Deneuve and Audrey Tautou for N°5, Vanessa Paradis for Coco and Anna Mouglalis for Allure Sensuelle.

Source: Chanel

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Chanel Coco Mademoiselle – Le Film

It’s here!  We’ve seen the photos, the behind the scenes, the teaser and the trailer – now we can actually watch the full film.  Featuring Keira Knightley and Alberto Ammann, directed by Joe Wright and set to the tune of It’s a man’s man’s man’s world (James Brown, Betty Newsome), performed by Joss Stone. Keira Knightley looks gorgeous in this ad and it’s very steamy – see for yourself!

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March 10, 2011

Sneak Peek of Coco Mademoiselle Ad Featuring Keira Knightley

Oooh! First look at the new Coco Mademoiselle ad campaign featuring Keira Knightley directed by Joe Wright.  The two worked together on Pride & Prejudice.  So exciting.  It looks like it’s going to be good – it seems Keira is playing a “Chanel Superwoman.”  The ad rolls out on March 21st…

Source: Huffington Post

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September 7, 2010

Chanel Announces New Coco Mademoiselle Advertising Campaign

Chanel seems to be on a fragrance ad campaign roll. It seems like every time I post about a new ad campaign, another one is right behind it. Soon after the Scorsese film ad for Bleu de Chanel, Chanel has announced that it’s filming a new Coco Mademoiselle ad campaign featuring the fragrances face, Keira Knightley. Directed by Joe Wright, Chanel continues the tradition of pairing it’s actresses who star in their campaigns with directors the actresses have worked with.*  Knightley and Wright worked together on the 2005 film Pride & Prejudice.

Take a look at the behind the scenes images below.

The old Coco Mademoiselle ad featuring Keira Knightley.

*Previous actress/director pairings:
Chanel No. 5:
Nicole Kidman & Baz Luhrmann in Moulin Rouge
Audrey Tautou & Jean-Pierre Jeunet in Amélie.

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February 18, 2010

Scorsese Directs Chanel’s Men’s Fragrance Ad Starring Gaspard Ulliel

Martin Scorses Directs Chanel Men's Fragrance Ad Starting Gaspard Ulliel

A month ago I reported that Martin Scorsese was spotted at Moto in Brooklyn shooting a new Chanel ad campaign. Word has just surfaced that the ad he was filming was for Chanel’s new men’s fragrance. The ad features French actor Gaspard Ulliel.

Andrea D’Avack, president of Chanel Fragrance and Beauté, stated that “The ads have been shot in New York, the city which is so inherently part of Martin Scorsese’s cinematographic vocabulary.” (WWD)

Chanel has a long history of working with acclaimed film directors from Baz Luhrmann (with muse Nicole Kidman) and Jean-Pierre Jeunet (with mus Audrey Tautou ), both for Chanel No.5 at different times.

Chanel works with movie directors because they bring depth, emotion and what we call in French ‘a supplement of soul,’ or an added dimension,” said D’Avack, pointing to films such as “Taxi Driver,” “Raging Bull,” and “Goodfellas” as examples of Scorsese’s vision. “In the case of Martin Scorsese, we knew we would definitely have a man’s world full of complexity that is also adrenaline-driven, and of course, amazing images. (WWD)

This is the first men’s ad of its kind that I will see and I’m looking forward to it!  I love Martin Scorsese and I think he’s a wonderful choice to film a men’s fragrance ad.  He’ll be able to capture the essence of “man” without coming off as to macho – can’t wait to see!

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