Chanel recently announced that Italian model Elisa Sednaoui is the face of the new Chanel eyewear campaign. She’s been seen in dozens of European fashion magazines and earlier this year Karl Lagerfeld shot an editorial with Elisa for Numéro Magazine. I wonder if that’s how he came to choose her for the eyewear campaign. Sednauoi is wearing the Jewel button sunglasses from the Cruise 2010/11 collection. We’ll probably start seeing these ads run in fashion magazines pretty soon.
August 6, 2010
May 3, 2010
Chanel Cruise collections are always shown in a beautiful vacation locales from Miami to Venice. For the upcoming 2010 Chanel Cruise show, Karl Lagerfeld is presenting the collection in France’s St. Tropez. Situated in the French Riviera, St. Tropez is a glamorous vacation destination that’s a “playground to jetsetters, fashion models, and millionaires.” (Wikipedia) Brigitte Bardot used to spend quite some time there and I wonder if she will inspire any part of the collection.
Image: Chanel News
Karl Lagerfeld was in St. Tropez recently shooting the Chanel Cruise 2010 film to accompany the launch of the collection. The cast includes actors “Elisa Sednaoui and Pascal Greggory in the leading roles alongside Jean-Roch, as well as models closely related to the House of Chanel: Freja Beha, Jake Davies, Magdalena Frackowiak, Baptiste Giabiconi, Sébastien Jondeau, Karolina Kurkova, Abbey Lee, Leigh Lezark and Heidi Mount.” (Chanel News)
Within recent seasons, Karl has added films to his repertoire to launch collections. I think they do a wonderful job of bringing the collection and inspiration to life and I can’t wait to see this! Stay tuned for the 11th! For more behind the scenes images taken by actor Pascal Greggory, visit the Chanel News photo gallery.