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La Chanelphile

February 24, 2011

Chanel + Colette Ephemeral Boutique (Pop-Up Shop)

My favorite brand is teaming up with my favorite Parisian boutique, Colette, to create a separate ephemeral boutique (or pop up shop as we Americans like to say) from March 1st to 10th on 336-340 rue Saint-Honoré.  The boutique will span 200 m² and has an industrial feel as the setting is “a former garage turned into a giant living display space.”

The fashion installation will be a multi-sensory delight with visual arts, musical performances, fashion, and sweet treats “resulting in a fun-fuelled, creative mix and match by Chanel and Colette with a rock ‘n’ roll vibe.”

Chanel 2011 Spring-Summer pieces will be sold alongside select pieces by young designers curated by Colette.  Artists including Kevin Lyons, Soledad, André, Fafi and SO-ME will be on hand to customized legendary Chanel bags.  Karl Lagerfeld designed a collector’s doll and other special Chanel products will be sold including bag charms, helmets and cameras.  For this momentous occasion, Chanel created a compilation CD and scented candles.  To top it off there will be a Chanel nail bar and a cupcake bar!

This may be the best pop-up shop EVER.  I almost want to buy a ticket to Paris to see this for myself.  I hope the special edition products – especially the doll – will be sold online!  I NEED ONE!

Here’s a breakdown of the events – if you live in Paris and you go – I will be living vicariously through you!

Program:

Friends of Chanel are special guests to be discovered as in house DJs, and five artists invited by Colette will be customising Chanel bags, upon request.

March 1: Kevin Lyons, designer and illustrator, will be customising bags, 4pm – 6pm
March 2: Camellia demonstration by a Lemarié craftsman, 3pm – 6pm
March 3: The illustrator Soledad will be customising bags, 4pm – 6pm
March 4: Harpsichord performance by the pianist and composer Maxence Cyrin, from 5pm
March 5: Graffiti artist André will be customising bags, 3pm – 6pm
March 7: Graffiti artist Fafi will be customising bags, 4pm – 6pm
March 8: Chanel nail bar, 3pm – 6pm
March 9: SO-ME, graphic artist and illustrator, will be customising bags, 4pm – 6pm
March 10: Chanel nail bar, 3pm – 6pm

Chanel and Colette: Meet in rue Saint-Honoré
336 – 340, rue Saint-Honoré, Paris 1st
From March 1st to 10th 2011
Hours: Monday-Saturday from 11am to 7pm

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