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La Chanelphile

June 10, 2010

Chanel N˚5 Wins Fragrance Foundation FiFi Award

The winners of the Fragrance Foundation’s FiFi Awards were announced and Chanel N˚5′s “No.5: Train de nuit” won the award for Best Media Campaign.  As you may recall, the campaign for Chanel N˚5 feautured French ingénue Audrey Tautou and directed by Jean-Pierre Jeunet, who directed her in her breakthrough film, “Amélie.”

The campaign certainly deserves this honor as it was the best media campaign I have seen for a fragrance. Not only was the film beautiful, but all of the correlative marketing materials – from the website to print ads – were gorgeous and evocative of the classic Chanel N˚5 scent.

You can view Chanel’s “No.5: Train de nuit” below:

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