Chanel says “ephemeral boutique”, we say “pop-up shop” – it sounds so much nicer the Chanel way, non? In any case, the latest temporary Chanel outpost is in Courchevel, a ski resort in the French Alps. The boutique takes cues from its alpine environment and is mixed in with Chanel signatures. The minimalist design with industrial materials is the perfect backdrop to highlight the most recent Chanel collections. I couldn’t think of anything I’d like to do more than visit this boutique Après-ski!
More images of the boutique on Chanel News.
Le Chalet de Pierres
Until April 15th, 2011
Piste des Verdons