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La Chanelphile

February 14, 2011

Chanel Introduces Chanel Confidential

Since Peter Philips has taken the helm at Chanel as Global Makeup Creative Director it has been one non-stop stream of fabulous beauty products from Le Vernis Jade to the reintroduction of Coco Rouge lipsticks to Chanel robots.  Now, beginning at the end of February we’ll have a chance to see inside the makeup studio with the launch of CHANEL Confidential, a digital platform dedicated to CHANEL makeup showcasing Peter Philips’ universe and creations.

The animation of Chanel’s flying makeup robots will also be accessible on ChanelConfidential.com (which you actually already saw on Nowness and on LaChanelphile) but maybe there is an extended version on the Chanel site?  Also from the preview it looks like we’ll get makeup tips straight from the source.  Whatever the case, I will be there!

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December 14, 2010

12 Days of Chanel: Le Vernis Nail Colour

Chanel is ahead of the curve as far as nail lacquer goes.  With trend setting colors Vamp, Jade, and Blue Satin, wearing the latest Chanel Le Vernis is a sure fire way to keep a look current.  At $24-28 a bottle (depending on how limited the color is) Chanel Nail Colour is the “gateway drug” of a Chanel addiction – one that may lead to purchases of fragrance, shoes, bags and accessories!  Le Vernis make a great gift or stocking stuffer – just be sure to get those limited edition colors fast!

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Filed under: Chanel,Chanel Nail Colour — Tags: , , , , , — La Chanelphile @ 7:28 am

June 14, 2010

Buying Into The Chanel Fantasy: Le Vernis Nail Colour

I remember when Chanel Vamp came out in 1994. It was the first time I saw how a nail color could take hold and create a frenzy among fashion and beauty mavens. I was in college, and definitely wasn’t buying designer polish, but I was following the trends enough to know that Chanel Vamp was creating history.

Flash forward to 2008 when Peter Philips was named global creative director of Chanel Makeup. The first nail color created under his direction was Gold Fiction. Like liquid gold, Gold Fiction revived the frenzy of having the must-have color at every fashionista’s finger tips. Since then, every collection has featured a set of limited edition colors that have sold out at makeup counters and sold for over $100 on ebay. (Jade has reportedly created the most frenzy with prices reaching $165 on ebay. Laurel Pinson).

What is it about the Chanel Le Vernis Nail Colours that cause this mass hysteria?

Yes, the colors are ground breaking in that they are trendsetters.  That is, many mass market nail color brands follow suit and create copy cat colors.  But I don’t think that’s the main reason.  I think that the Chanel Le Vernis Nail Colours are an easy in to the Chanel Fantasy – “the gateway drug“, if you will.

With basic Chanel flats starting at over $500 and Chanel 2.55 bags starting at over $2,000, Le Vernis Nail Colour is a steal at $23 to $25 a bottle.  Expensive for nail polish? Yes, and some might say that a person is crazy for spending that much on nail polish.  But, when you compare that to the cost of other Chanel products it’s a drop in the bucket.

Most people can’t afford the Chanel shoes, bags and clothing but are Chanelphiles nonetheless (I can attest to that!).  Le Vernis Nail Colours are a way for fledgling Chanel fans to buy into the Chanel fantasy.

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September 18, 2009

M.I.S.S. NYFW: Fashion’s Night Out at Chanel Soho

Fashion's Night Out at Chanel Soho - Jade Nail Collection

Fashion's Night Out at Chanel Soho - Jade Nail Collection

Fashion’s Night Out was like a big party in the streets of NYC.  We started out uptown on 57th Street where all the luxury stores have flagships and then made our way down to Soho.  The scene uptown was very subdued compared to the partying in the streets of Soho.  From Opening Ceremony’s block party to the Kid Cudi listening party at A Bathing Ape, the streets were jam packed with shoppers looking for good deals and celebrity sightings.  One of my favorite destinations?  The Chanel Soho boutique.

Just in time for FNO, Chanel debuted its Jade nail colour collection: Jade and Jade Rose.  A pale pink and pale green, the Jade collection is a perfect match of the elements that inspired the colors.

As part of the FNO festivities Chanel offered free manicures using Jade and Jade Rose at the Soho boutique.  People sipped champagne, did some shopping, and got their nails did – all while shaking to the beats provided by Alexa Chung.  Having stopped by a few FNO events, this was definitely one of my favorites.  You can find the Chanel Jade nail colour collection and Chanel boutiques and online at Chanel.com.

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