Earlier this summer, Chanel announced that they would be introducing two new scents this fall: Chanel N°19 Poudré and Jersey, a new addition to Les Exlcusifs de Chanel. I love the Exclusifs de Chanel collection because the premise of the collection is highlighting rare fragrances created by the House of Chanel. Some of the fragrances are old fragrances that have been revived, while others are new creations. The new creations are named after places and things that had a large impact on Coco Chanel’s life or on her design such as Coromandel for her beloved laquered screens, Beige for one of her favorite colors and now Jersey.
Jersey is significant because it is the first fabric she worked with in her apparel designs. Though many of us live in jersey today, back when Chanel began designing apparel (early 20th century – WWI) jersey was only used for men’s undergarments. This was just one of the revolutionary changes that Chanel made to women’s fashion as jersey is comfortable, movable and doesn’t require corsets. Chanel’s use of Jersey was the second step toward freeing of women from the shackles of fashion (the first being freeing their heads from enormous overly embellished hats!).
Here is how Chanel describes the scent:
As light and liberating as the modern fabric for which it was named — daringly appropriated from menswear by Coco Chanel for women’s fashions — JERSEY is the new fragrance masterpiece from Chanel Master Perfumer Jacques Polge. An inspired composition, JERSEY is evocative of a meadow lush with lavender — an essence previously worn only by men. A tender trail of Vanilla and Musk brings femininity to the forefront, and a rare, sophisticated new scent is born.
Les Exclusifs de Chanel are available only in Chanel boutiques online at Chanel.com. I’m going to the San Francisco Chanel boutique this weekend to test out Jersey – I can’t wait to experience it. Right now I’m favoring Beige as my daily scent but I’ve been considering adding Gardenia to the mix – and now maybe Jersey.