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La Chanelphile

March 21, 2011

Chanel Coco Mademoiselle 2011 Ad Campaign – All Videos and Photos

Chanel Coco Mademoiselle Ad CampaignI put up several posts on the Chanel Coco Mademoiselle ad campaign – feeding you little bits of info as I received it. Well, today, I received everything – the entire media package and I’m laying it all out here for you to enjoy.

On March 21, 2011, CHANEL will debut the highly anticipated short film titled, “Coco
Mademoiselle,” starring Oscar®-nominated actress Keira Knightley.

Three years after the first commercial film, Knightley reprises her role as COCO MADEMOISELLE, a modern
day Coco Chanel whose mystery, daring and rebelliousness are at the heart of her charm.

While the first film featured long evening gowns, the second takes on a more urban feel, with Knightley
appearing on the streets of Paris in a chic, beige motorcycle jumpsuit designed for her by Karl Lagerfeld.
Filmed in legendary locations across the City of Light – from Place Vendome to Place de la Concorde, the film
is a collaboration between Knightley and Joe Wright, a creative relationship that began with Wright’s
directorial debut, the Oscar®-nominated film Pride & Prejudice, and continued with the Oscar®-nominated
Atonement.

“For me, Gabrielle Chanel is an icon and there was an incredible power emanating from all the photos of her,”
states Knightley. “When I began to delve into her history more closely, I was obviously fascinated by her
immense talent as a designer, but more than that, by her singular background.”

The commercial film’s soundtrack, “It’s a Man’s, Man’s, Man’s World” by James Brown is performed by the
soulful voice of Grammy® award winner, Joss Stone and was published by Warner Chappell.
Coco Mademoiselle is a fresh oriental scent created by CHANEL master perfumer Jacques Polge in 2001.
The fragrance represents the ever-evolving spirit of Coco Chanel in this feminine, sexy, young and exciting
fragrance.

A national cable television flight of 30 and 60 second spots will debut March 22, 2011. A print advertisement
shot by Mario Testino will debut in April 2011.

In April 2006, Knightley joined the legendary league of women who have represented CHANEL in global
advertising campaigns. Her elegance, beauty and modernity are some of her qualities that parallel the iconic
faces featured in the CHANEL fragrance campaigns, including Nicole Kidman, Ali McGraw, Catherine
Deneuve and Audrey Tautou for N°5, Vanessa Paradis for Coco and Anna Mouglalis for Allure Sensuelle.

Source: Chanel

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March 19, 2011

Coco Mademoiselle Fragrance Campaign Trailer

There have been a bunch of images and videos leaked and now the Chanel website has been updated with a trailer for the new Coco Mademoiselle film featuring Keira Knightley and directed by Joe Wright.  The full ad should release tomorrow – can’t wait to see it!

See the behind the scenes images of the Coco Mademoiselle campaign, the first looks of the Coco Mademoiselle campaign and sneak peek of the Coco Mademoiselle film.

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March 10, 2011

Sneak Peek of Coco Mademoiselle Ad Featuring Keira Knightley

Oooh! First look at the new Coco Mademoiselle ad campaign featuring Keira Knightley directed by Joe Wright.  The two worked together on Pride & Prejudice.  So exciting.  It looks like it’s going to be good – it seems Keira is playing a “Chanel Superwoman.”  The ad rolls out on March 21st…

Source: Huffington Post

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October 8, 2010

Keira Knightley in Chanel Beauté

Keira Knightley, star of the upcoming COCO MADEMOISELLE advertising campaign sequel directed by Joe Wright, wore CHANEL makeup at the CHANEL Spring-Summer 2011 Ready-to-Wear Show in Paris on Tuesday, October 5th, 2010.

Keira looked gorgeous and I love her new bob. I wonder if it was inspired by Coco? Keira’s look was created using the following products – it won’t make us look like her but it will get us as close as we can:

Face: VITALUMIÈRE AQUA Ultra-Light Skin Perfecting Makeup SPF 15 in Beige Rosé – Tendre (available March 2011)
JOUES CONTRASTE Powder Blush in Pink Explosion

Eyes: LES 4 OMBRES Quadra Eye Shadow in Tentation Cuivré
MASCARA INIMITABLE WATERPROOF in Noir

Lips: ROUGE COCO Hydrating Crème Lip Colour in Chintz

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September 7, 2010

Chanel Announces New Coco Mademoiselle Advertising Campaign

Chanel seems to be on a fragrance ad campaign roll. It seems like every time I post about a new ad campaign, another one is right behind it. Soon after the Scorsese film ad for Bleu de Chanel, Chanel has announced that it’s filming a new Coco Mademoiselle ad campaign featuring the fragrances face, Keira Knightley. Directed by Joe Wright, Chanel continues the tradition of pairing it’s actresses who star in their campaigns with directors the actresses have worked with.*  Knightley and Wright worked together on the 2005 film Pride & Prejudice.

Take a look at the behind the scenes images below.

The old Coco Mademoiselle ad featuring Keira Knightley.

*Previous actress/director pairings:
Chanel No. 5:
Nicole Kidman & Baz Luhrmann in Moulin Rouge
Audrey Tautou & Jean-Pierre Jeunet in Amélie.

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