Applause, the third and final Magnum Ice Cream film directed by Karl Lagerfeld is now out. It features Rachel Bilson as a world-renowned ballerina who, when unexpectedly faced with an over-zealous throng of fans evades them all to savor a moment for herself by enjoying a Magnum Ice Cream bar. She even pulls away from kissing Baptiste Giabiconi for a bite of her ice cream. I’ve had the ice cream bars – they are tasty – but I don’t know if they could distract anyone from kissing Baptiste! View the video below…
May 12, 2011
May 5, 2011
In the second of three short films for Magnum Ice Cream, Rachel Bilson depicts an art student who finds inspiration after having a Magnum ice cream bar. Art Class also features Baptsite Giabiconi as an art student and was directed by Karl Lagerfeld. I have to say, the ads are working because every time I watch it I want an ice cream bar (and they are delicious I tried them!).
May 2, 2011
As part of the press surrounding the Magnum Ice Cream commercials that Karl Lagerfeld directed, Uncle Karl created a hotel suite made entirely of Belgian chocolate – 10.5 tons of it to be exact. The room would not be complete without someone to enjoy it – in this case, a life-size Baptiste Giabiconi. Now, Baptiste is pretty yummy to begin with – can you imagine him in chocolate? Very yummy.
April 25, 2011
A month ago we shared the news that Karl Lagerfeld was directing Rachel Bilson in a series of ads for Magnum Ice Cream and two weeks ago we gave you a sneak peek of the preview. Well, here is the first of three ads directed by Karl Lagerfeld and featuring Rachel Bilson for Magnum Ice Cream. “Photo Mood” features Rachel Bilson as an annoyed famous model who finds the pleasure she’s been seeking in the form of a smooth and delicious Magnum ice cream bar.
What do you think? I wonder if Baptiste Giabiconi got inspiration from watching Karl Lagerfeld as a photographer? He’s modeled for Karl and been photographed by him many times. I’m curious!
April 12, 2011
I’m excited to show the official behind the scenes footage from creative icon Karl Lagerfeld’s short film series starring Rachel Bilson for Magnum ice cream, which will premiere during the Tribeca Film Festival on April 21.
The footage gives an inside look at director Karl Lagerfeld’s vision for the three short films. The shoot took place over three days in Paris, where Mr. Lagerfeld brought his legendary creative prowess behind the camera to direct style setter Rachel Bilson. The series of short films offer American audiences a look into the pleasurable lifestyle Magnum ice cream has cultivated around the world for more than 20 years. The films celebrate the premium indulgence of Magnum ice cream and the attitude that a day without pleasure is a day lost.
The three films are:
· “The Photo Shoot” features Ms. Bilson as a dispirited fashion model who finds the pleasure she’s been seeking in the form of a smooth and delicious Magnum ice cream bar.
· “Ballet” stars Ms. Bilson as a world-renowned ballet dancer who, when unexpectedly faced with an aggressive throng of admirers, savors a moment for herself by enjoying a Magnum bar before greeting her fans.
· In “The Drawing Class,” Ms. Bilson is an art student who indulges in a Magnum ice cream bar and is then inspired to create a beautiful work of art.
Ugh, just watching these is making me want a Magnum ice cream bar! I tried one, they are delicious!!
March 31, 2011
Last week we showed you some behind the scenes images of the ad campaign for Magnum Ice Cream featuring Rachel Bilson and directed by Karl Lagerfeld. To mark the launch, Magnum is hosting a contest on Polyvore. Submit your entry by styling a chic red carpet look for a chance to attend the debut of Karl Lagerfeld’s film series starring Rachel at the Tribeca Film Festival. Rachel Bilson will judge the contest, and she and Karl Lagerfeld will both be in-attendance at the premiere! It’s like playing dress up – only better. Contest ends on April 4th so get stylin’!
PS – I tasted the Magnum vanilla ice cream/dark chocolate bar – it was very tasty! I wish I had one right now
March 23, 2011
No, this has nothing to do with Chanel – but it was to do with premium ice cream and Karl Lagerfeld so I like it. In celebration of the U.S. launch this April, Magnum – one of the world’s most luxurious ice cream brands – has collaborated with global icon and creative visionary, Karl Lagerfeld, to create, produce and direct a series of three films, starring actress and style-setting starlet, Rachel Bilson.
The sensory-rich, original film series offers Americans a look into the pleasurable lifestyle Magnum ice cream has cultivated around the world for more than 20 years. The three films, “Photo Mood,” “Applause,” and “Art Class,” will premiere at an exclusive event during the Tribeca Film Festival on April 21. Simultaneous to the premiere during Tribeca, the lead film will be released to fans on Magnum’s Facebook page, and the two subsequent films will make their Facebook debut in the weeks to follow.
The shoot took place in Paris this week and I’d like to provide you with a first glance at Karl Lagerfeld’s creative vision. In addition to starring in the short-film series, Rachel Bilson will judge a Magnum-inspired contest with Polyvore, which will launch this Friday, March 25. The winner, whose set best reflects the luxury of the Magnum lifestyle, will attend the premiere of the Karl Lagerfeld-directed film series during the Tribeca Film Festival.
Magnum Ice Cream will be arriving in stores this month and next. It’s sold at grocery stores such as Wal-Mart, Target, Safeway and convenience stores (i.e. Walgreens, etc). I took a look at the flavors and they look delicious. I can’t wait to try it!