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La Chanelphile

October 18, 2013

Chanel Announces New Chanel Nº5 Campaign

chanel no5 marilyn monroe

Chanel Nº5 has long been associated with Marilyn Monroe, and now the new Chanel Nº5 campaign inspired by Marilyn Monroe’s infamous quote will begin this fall in print and on television.  Here’s what Chanel had to say…

FROM LEGEND TO TRUTH THE STORY OF A FAMOUS QUOTE…
Once upon a time there was the most desirable woman of the 20th century…
Marilyn Monroe – the icon with a fresh sensuality – was the very essence of femininity. When she adopted CHANEL N°5, did she know what Mademoiselle Chanel had said of the bold fragrance back in 1921 : “I want a woman’s fragrance that smells like a woman” ?
Back then, the legend that this free and passionate woman wore nothing to bed but a few drops of CHANEL N°5 rocked the world. Her candid declaration of love for the quintessential feminine fragrance was there in black and white, in an article published on August 7, 1952 that accompanied her first cover of Life Magazine: “Marilyn, what do you wear to bed? So I said I only wear CHANEL N°5.”
Today, that legend has become a reality. While perusing the archives on the star, the House of CHANEL discovered an unreleased recording capturing the spontaneous ambassadress’ original words.
Flashback on the soundtrack : in 1960, Georges Belmont, editor-in-chief of Marie-Claire magazine *, interviewed the star of the film “Let’s Make Love” by Georges Cukor. On the spur of the moment, Marilyn confirmed the sincerity of her love for N°5: “You know, they ask me questions. Just an example: ‘What do you wear to bed? A pyjama top? The bottoms of the pyjamas? A nightgown?’ So I said, ‘CHANEL N°5’, because it’s the truth… And yet, I don’t want to say ‘nude’. But it’s the truth !”
Vibrant, innocent and free, her voice is part of the universal collective unconscious. A stirring testimony. The height of seduction. The height of emotion.
With this declaration, and the photo by Ed Feingersh ** showing her with a bottle of N°5 nestled in her décolleté, she definitively established N°5 as the fragrance of timeless femininity…

* © Marie Claire 1960 ** © Michael Ochs Archives / Getty Images

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Filed under: Chanel,Chanel Fragrance — Tags: , — La Chanelphile @ 9:35 pm

July 7, 2010

Chanel N˚5 Wins “Best Classic Fragrance”

Each year Allure Magazine hosts a Reader’s Choice Award and this year, Chanel N˚5 won Best Classic Fragrance. This should come as no surprise as Chanel N˚5 has been making waves since it debuted on May 5, 1921. Perhaps the most famous fragrance in the world, a bottle of Chanel N˚5 is sold every 55 seconds. (Stephen Brook, Guardian.co.uk).  No other perfume has gained the iconic status of Chanel N˚5 and it’s easy to see why it would win the Best Classic Fragrance award.

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Filed under: Chanel Fragrance — Tags: , , , , , — La Chanelphile @ 7:19 pm