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La Chanelphile

June 14, 2010

Buying Into The Chanel Fantasy: Le Vernis Nail Colour

I remember when Chanel Vamp came out in 1994. It was the first time I saw how a nail color could take hold and create a frenzy among fashion and beauty mavens. I was in college, and definitely wasn’t buying designer polish, but I was following the trends enough to know that Chanel Vamp was creating history.

Flash forward to 2008 when Peter Philips was named global creative director of Chanel Makeup. The first nail color created under his direction was Gold Fiction. Like liquid gold, Gold Fiction revived the frenzy of having the must-have color at every fashionista’s finger tips. Since then, every collection has featured a set of limited edition colors that have sold out at makeup counters and sold for over $100 on ebay. (Jade has reportedly created the most frenzy with prices reaching $165 on ebay. Laurel Pinson).

What is it about the Chanel Le Vernis Nail Colours that cause this mass hysteria?

Yes, the colors are ground breaking in that they are trendsetters.  That is, many mass market nail color brands follow suit and create copy cat colors.  But I don’t think that’s the main reason.  I think that the Chanel Le Vernis Nail Colours are an easy in to the Chanel Fantasy – “the gateway drug“, if you will.

With basic Chanel flats starting at over $500 and Chanel 2.55 bags starting at over $2,000, Le Vernis Nail Colour is a steal at $23 to $25 a bottle.  Expensive for nail polish? Yes, and some might say that a person is crazy for spending that much on nail polish.  But, when you compare that to the cost of other Chanel products it’s a drop in the bucket.

Most people can’t afford the Chanel shoes, bags and clothing but are Chanelphiles nonetheless (I can attest to that!).  Le Vernis Nail Colours are a way for fledgling Chanel fans to buy into the Chanel fantasy.

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March 29, 2010

Les Pop-Up De Chanel Summer 2010 Makeup Collection

LES POP-UP DE CHANEL SUMMER 2010 MAKEUP COLLECTION

LES POP-UP DE CHANEL SUMMER 2010 MAKEUP COLLECTION

Coco Chanel made tans chic, and now Peter Philips had concocted a summer cosmetics collection that will make bronzed skin glow.  Inspired by Mademoiselle’s idyllic seaside vista, Les Pop-Up De Chanel, boasts a fresh crops of colors that will surely be the cult favorites of the summer.  Neon pink, sunny coral and brilliant turquoise are sure to complement any glowing tan (faux or not).

The limited edition collection features Soleil Tan de Chanel (Moisturizing Bronzing Powder), Rouge Allure (Luminous Satin Lip Color $32), Aqualumière (Sheer Color Lipshine SPF 15 $29), Aqualumière Gloss (High Shine Sheer Concentrate $27), Gloss Fluo de Chanel (Brilliant Lip Shine $27), Lèvres Scintillantes (Glossimer $27) and Le Vernis (Nail Colour $23).

I’m especially loving Le Vernis Nail Colour in Nouvelle Vague – it’s a bit reminiscent of the ever-popular Jade but it’s a bit more blue evoking the Mediterranean Sea. All of these colors looks great together and will take you from the beach to le club. Les Pop-Up De Chanel Summer 2010 Makeup Collection hits stores in May 2010. I know I can’t wait to get my Nouvelle Vague!

LES POP-UP DE CHANEL SUMMER 2010 MAKEUP COLLECTION

LES POP-UP DE CHANEL SUMMER 2010 MAKEUP COLLECTION

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