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La Chanelphile

November 17, 2010

Collection Côte d’Azur: The Chic Shades of Saint-Tropez

A while back we got a preview of Riva – the new must-have limited edition nail colour.  Now we see the four new limited edition Rouge Coco Lip Colours: Sari Doré, Perlé, Taffetas Rose and Chintz.  The Collection Côte d’Azur is available now online and in select stores.

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June 29, 2010

Buying Into the Chanel Fantasy: Chanel’s Facebook Campaign

It used to be that to find info on Chanel, you could only visit Chanel.com – and the info and images you would find there would be very limited.  With the growing popularity of social media, Chanel has gone from being elusive to being more accessible online.

For its recent Rouge Coco Hydrating Creme Lip Colour launch, Chanel released an interactive media campaign on Facebook.  Chanel fans can learn about the history of Chanel lipstick, see campaign images and behind the scenes videos and allow fans to send virtual Chanel buttons to each other.

For a brand who used to cater to its older (ie, monied) clientele, Chanel is making attempts at reaching a younger audience with campaigns such as the Facebook Rouge Coco virtual buttons.  Why would Chanel change things up so much?

I think Chanel is realizing that Chanel fans start young and need to feel like they can buy into the Chanel fantasy.  Giving prospective customers the tools to interact with the brand online is one way of building brand loyalty amongst a younger customer base.

Facebook is just one of many new tools that Chanel is using to reach customers using technology.  Next, I’ll discuss the growing number of apps, podcasts and media campaigns they are using to get potential shoppers to buy into the Chanel fantasy.

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January 8, 2010

Chanel is Bringing Lipstick Back: Introducing Rouge Coco Hydrating Creme Lip Colour

Chanel is Bringing Lipstick Back: Vanessa Paradis for Rouge Coco Hydrating Creme Lip Colour

Chanel is Bringing Lipstick Back: Vanessa Paradis for Rouge Coco Hydrating Creme Lip Colour

They say lipstick sales are “recession proof” – in fact – sales usually go up. Why? Because it’s an inexpensive way to look beautiful and freshen up your look. Chanel is taking note and bringing lipstick back to a young customer base that is infatuated with lip gloss. This March, Chanel is introducing Rouge Coco Hydrating Creme Lip Colour – and bringing back the lost art of sexily applying your lipstick.

Vanessa Paradis, the French actress (and Johnny Depp’s leading lady) is the face of the campaign and this is not the first time Paradis has worked with Chanel.  Andrea D’Avack, president of Chanel Fragrance & Beauté, stated: “Vanessa has been very linked to the house over the years, and she represents a young, sophisticated woman who we also believe will be the consumer for Rouge Coco.”  Print and TV ads have been shot though it’s still unclear whether TV spots will be placed in the U.S.

The Rouge Coco line has 30 shades and each hue is named after an influential part of Coco Chanel’s life – Camelia, Mademoiselle, and Paris – to name a few.  The shades come in one of four color families Roses-Pinks; Reds-Corals; Violets-Berries, and Neutrals-Browns and will be available in different global markets.

Like many Chanel cosmetics, the packaging takes it’s cue from Chanel’s history with black and gold detailing, interlocking C’s and the Chanel name embossed into each lipstick bullet.  The Rouge Coco collection debuts in March with each lipstick retailing for $30 at fine retailers including Saks Fifth Avenue, Neiman Marcus, Bloomingdales and Chanel.com.

Chanel is Bringing Lipstick Back: Introducing Rouge Coco Hydrating Creme Lip Colour

Chanel is Bringing Lipstick Back: Introducing Rouge Coco Hydrating Creme Lip Colour

Images & Info: WWD

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