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La Chanelphile

November 23, 2010

Chanel Pop-Up Shop in the Meatpacking District, NYC

Once a retail experience left for guerilla brands like Comme des Garçons or brands that don’t have actual retail locations, the pop-up shop is the retail experience du jour.  Pop-up shops are popping up all over – and now Chanel has joined the fun.

To celebrate the release of its Côte d’Azur Cruise Collection, Chanel has opened up shop in the Meatpacking District of New York City inside a section of Jeffrey New York.  The feel of Saint-Tropez and its signature Café Sénéquier have been recreated inside the 1,000-square foot space.  The café’s iconic red laquer tables and umbrellas are featured alongside “red Chanel awnings, dressing rooms that resemble beach cabins and stands stocked with postcards of Chanel’s cruise campaign featuring Georgia May Jagger.”  (WWD).

“We loved the experience of the show, and we thought, How can we create the kind of a moment in New York,” said Barbara Cirkva, division president of fashion, watches and fine jewelry at Chanel Inc. “I don’t think of it as a pop-up shop, but almost as an installation that recreates the magic of Saint-Tropez in New York, and gets everyone in the mood as they are thinking about going away for the holiday.”

The pop-up shop carries the Côte d’Azur Cruise Collection as well as a selection of men’s ties and J12 watches.  The boutique will host a party on November 30th and will remain open through January 4, 2011.  If you are in NY, you should definitely try to stop by and pick up a free postcard!  I wonder if Chanel will start having more pop-up shops in the future…we shall see.

Source: WWD

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November 17, 2010

Collection Côte d’Azur: The Chic Shades of Saint-Tropez

A while back we got a preview of Riva – the new must-have limited edition nail colour.  Now we see the four new limited edition Rouge Coco Lip Colours: Sari Doré, Perlé, Taffetas Rose and Chintz.  The Collection Côte d’Azur is available now online and in select stores.

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May 3, 2010

Chanel Cruise Show Jet Setting to St. Tropez

Chanel Cruise Show Jet Setting to St. Tropez

Chanel Cruise Show Jet Setting to St. Tropez

Chanel Cruise collections are always shown in a beautiful vacation locales from Miami to Venice.  For the upcoming 2010 Chanel Cruise show, Karl Lagerfeld is presenting the collection in France’s St. Tropez.  Situated in the French Riviera, St. Tropez is a glamorous vacation destination that’s a “playground to jetsetters, fashion models, and millionaires.” (Wikipedia)  Brigitte Bardot used to spend quite some time there and I wonder if she will inspire any part of the collection.

Chanel Cruise Show Jet Setting to St. Tropez

Image: Chanel News

Karl Lagerfeld was in St. Tropez recently shooting the Chanel Cruise 2010 film to accompany the launch of the collection.  The cast includes actors “Elisa Sednaoui and Pascal Greggory in the leading roles alongside Jean-Roch, as well as models closely related to the House of Chanel: Freja Beha, Jake Davies, Magdalena Frackowiak, Baptiste Giabiconi, Sébastien Jondeau, Karolina Kurkova, Abbey Lee, Leigh Lezark and Heidi Mount.” (Chanel News)

Within recent seasons, Karl has added films to his repertoire to launch collections.  I think they do a wonderful job of bringing the collection and inspiration to life and I can’t wait to see this!  Stay tuned for the 11th!  For more behind the scenes images taken by actor Pascal Greggory, visit the Chanel News photo gallery.

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