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La Chanelphile

October 13, 2009

New Chanel Boutique on the Shanghai Horizon

Left: Rendering of the Chanel Shanghai Boutique (WWD); Right: Coco Chanel in her apartment with her beloved comorandel screens

Left: Rendering of the Chanel Shanghai Boutique (WWD); Right: Coco Chanel in her apartment with her beloved comorandel screens

Each year Chanel produces my favorite collection of the year – the “métiers d’art” collection – where Karl Lagerfeld takes on his magic carpet to the magical places that inspired Mlle. Chanel and whose ready-to-wear line features embellishments “with the couture ateliers Chanel owns.” Two years ago it was London, and last year it was Moscou. This year, the collection is called “Paris-Shanghai” and is, you guessed it, inspired by Shanghai, China. The collection will also include a short film directed by Uncle Karl himself.

To coincide with the collection, Chanel is opening a boutique in Shanghai on December 3, 2009. The boutique will be housed in the chic Peninsula Hotel on the riverfront and will be filled with commissioned art. French artist “Jean-Michel Othoniel, … created a giant, swirling strand of glass pearls, echoing the founding designer’s necklaces.”

Chanel to Open a Boutique in Shanghai

Chanel to Open a Boutique in Shanghai

The layout of the boutique, designed by architect Peter Marino, echoes Coco Chanel’s apartment on 31 Rue Cambon and will also include an “ultra luxe” salon (don’t worry, if you can’t make it to Shanghai, you can visit the Chanel Ultra Luxe Boutique in Las Vegas).

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