Chanel Fashion, News & Trends

La Chanelphile

June 11, 2012

Chanel Ephemeral Boutique Capri, Italy Summer 2012

On the heels of opening a pop-up shop at the Hotel La Mistralée in Saint-Tropez, last week Chanel opened an ephemeral boutique on the Italian island of Capri, a historically elite holiday retreat. In the same way that Coco Chanel chose exclusive vacation resorts as the locations of her boutiques, Chanel is focusing on the travel destinations of those who appreciate luxury and have money to burn.

“In the shade of the towering palm trees, guests will savour the exquisite scent of orange and lemon trees while cascades of jasmine perfume the air” as they peruse the Paris-Bombay 2012 Métiers d’Art pre-fall collection. The Chanel ephemeral boutique in Capri has a bohemian feel and is decorated with vintage trunks that perfectly accompany the Paris-Bombay collection.

Ephemeral Boutique
From June 4th to September 30th 2012
10am – 10pm
Via Camerelle, 14/b

Photos © Olivier Saillant for Chanel

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Filed under: Chanel,Chanel Boutiques — Tags: , , — La Chanelphile @ 5:01 am

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