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La Chanelphile

September 7, 2010

Chanel Announces New Coco Mademoiselle Advertising Campaign

Chanel seems to be on a fragrance ad campaign roll. It seems like every time I post about a new ad campaign, another one is right behind it. Soon after the Scorsese film ad for Bleu de Chanel, Chanel has announced that it’s filming a new Coco Mademoiselle ad campaign featuring the fragrances face, Keira Knightley. Directed by Joe Wright, Chanel continues the tradition of pairing it’s actresses who star in their campaigns with directors the actresses have worked with.*  Knightley and Wright worked together on the 2005 film Pride & Prejudice.

Take a look at the behind the scenes images below.

The old Coco Mademoiselle ad featuring Keira Knightley.

*Previous actress/director pairings:
Chanel No. 5:
Nicole Kidman & Baz Luhrmann in Moulin Rouge
Audrey Tautou & Jean-Pierre Jeunet in Amélie.

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August 30, 2010

Behind the Scenes: BLEU DE CHANEL Advertising Film Directed By Scorsese

Last week Chanel released the advertising film for Bleu de Chanel directed by Martin Scorsese and starring Gaspard Ulliel. The behind the scenes videos below are an interesting glimpse into the making of the short film and you get to see the genius of Scorsese at work. Chanel has done it again with another great advertising film. I’m looking forward to the next one!

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August 25, 2010

Chanel Unveils Scorsese-Directed BLEU DE CHANEL Advertising Film

Building on a tradition of partnerships with influential directors, CHANEL gave a free hand to Academy Award-winning filmmaker Martin Scorsese to direct the highly anticipated short advertising film for its new men’s fragrance BLEU DE CHANEL.

Entitled Bleu de Chanel, the film features celebrated French actor and rising international star Gaspard Ulliel playing the role of a young actor whose artistic talent, rebelliousness and luck have recently catapulted him into the public eye, but who refuses to conform to the lifestyle and expectations his newly found fame has forced upon him. As he struggles with new pressures and demands, he encounters his first love who for years supplied him with the passion and turmoil that fueled his work. Faced with a choice, he pushes aside convention to embody the bold character of BLEU DE CHANEL by daring to be unexpected.

A reflection of his deep history with the Rolling Stones, Scorsese chose the song She Said Yeah, a 1965 release from their album December’s Children (And Everybody’s), as the soundtrack for the film.

“Martin Scorsese is a director whom I’ve admired for a long time,” says Gaspard Ulliel. “I see him as one of the great masters of contemporary filmmaking. Throughout the five days of work, he overflowed with energy and enthusiasm and achieved something that truly stands out from other fragrance commercials.”

Created by CHANEL Master Perfumer Jacques Polge, BLEU DE CHANEL is a woody aromatic fragrance for today’s modern man. The provocative fragrance features notes of grapefruit, dry cedar and labdanum.

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Filed under: Chanel,Chanel Fragrance,Chanel Media — Tags: , , , — La Chanelphile @ 10:07 am

February 18, 2010

Scorsese Directs Chanel’s Men’s Fragrance Ad Starring Gaspard Ulliel

Martin Scorses Directs Chanel Men's Fragrance Ad Starting Gaspard Ulliel

A month ago I reported that Martin Scorsese was spotted at Moto in Brooklyn shooting a new Chanel ad campaign. Word has just surfaced that the ad he was filming was for Chanel’s new men’s fragrance. The ad features French actor Gaspard Ulliel.

Andrea D’Avack, president of Chanel Fragrance and Beauté, stated that “The ads have been shot in New York, the city which is so inherently part of Martin Scorsese’s cinematographic vocabulary.” (WWD)

Chanel has a long history of working with acclaimed film directors from Baz Luhrmann (with muse Nicole Kidman) and Jean-Pierre Jeunet (with mus Audrey Tautou ), both for Chanel No.5 at different times.

Chanel works with movie directors because they bring depth, emotion and what we call in French ‘a supplement of soul,’ or an added dimension,” said D’Avack, pointing to films such as “Taxi Driver,” “Raging Bull,” and “Goodfellas” as examples of Scorsese’s vision. “In the case of Martin Scorsese, we knew we would definitely have a man’s world full of complexity that is also adrenaline-driven, and of course, amazing images. (WWD)

This is the first men’s ad of its kind that I will see and I’m looking forward to it!  I love Martin Scorsese and I think he’s a wonderful choice to film a men’s fragrance ad.  He’ll be able to capture the essence of “man” without coming off as to macho – can’t wait to see!

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March 26, 2009

Chanel No.5 Commercial Sneak Peek

Chanel N.o 5 Commercial Sneak Peak

Chanel N.o 5 Commercial Sneak Peak

Eighty-eight years ago, on 05.05.21, Gabrielle Chanel launched her first fragrance – Chanel No.5. Today, Chanel No.5 is still the world’s best selling fragrance and, according to Chanel, “a product in the Chanel No. 5 portfolio is sold every six seconds.” Because of this legacy, Chanel No.5’s advertising is always the pinnacle of ad campaigns.

It’s been several years since Baz Luhrmann and Nicole Kidman teamed up for the Chanel No. 5 mini film. As we’ve previously reported, Audrey Tautou will be the face of the new Chanel No. 5 campaign – and very fittingly, since she is also cast as Gabrielle Chanel herself in Coco Avant Chanel. Directing Ms. Tatuou is long-time collaborator Jean-Pierre Jeunet, who directed her in her breakthrough film, “Amélie.”  Tautou admitted that she has refused offers to represent other fragrances, she stated, “I needed to have a connection with the product.”

The full-length Chanel No. 5 film (2.25 minutes) releases on the internet on 05.05.09, but it was also produced in 60, 45 and 30 second versions for television.   The “megaproduction” took 3 weeks to film last May, with the help of a crew of 250.  The commercial weaves a tale of “missed encounters between strangers” and takes us to locales including Paris, Istanbul, and Nice.  The commercial is set to the tune of Billie Holliday’s “I’m a Fool to Want You” and ends with the lovers in a tender embrace standing on a Chanel logo mosaic.  Read the full story to see more gorgeous stills from the commercial and see if you can pick up on all the hidden Chanel themes.  I can’t wait to see this commercial.  If it’s anything like the last 2 Chanel commercials (Kidman’s Chanel No.5 and Knightley’s Coco Mademoiselle), then it’s going to be fabulous!

Chanel N.o 5

Chanel N.o 5

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Filed under: Chanel Culture — Tags: , , , , , — La Chanelphile @ 2:26 pm

May 21, 2008

My Two Cents: Natalie Portman For Chanel

natalie portman chanel
A while back I posted about how I thought Keira Knightley was not the right person for the Coco Mademoiselle ads. “Though stunningly beautiful, I didn’t think Ms. Knightly embodied the class, elegance and style of Mlle. Chanel.” I meant to add that I thought Natalie Portman would have been a better choice. I just saw this photo of Ms. Portman wearing Chanel recently and it made me think of that again. Chanel announced a while back that Audrey Tautou would be the new face of Chanel No. 5 so I guess that’s out of the question for now. We’ll have to see, but my vote for the next face of a Chanel fragrance is N.P.

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Filed under: Chanel Ad Campaigns — Tags: , , , , — La Chanelphile @ 10:53 pm
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